Money20/20 Las Vegas has begun, gathering innovators, thought leaders, and companies to address fintech’s evolving landscape. Set against the iconic Las Vegas skyline, this year’s “Human X Machine” theme explores technology’s role and ethical responsibility in finance. Day 1 offered thought-provoking sessions, collaborative workshops, and evening events celebrating fintech creativity and resilience. Here’s a look at the opening day’s highlights and what’s ahead for Day 2.
Morning Keynote: The Ethical Imperative of AI in Financial Services
Varun Krishna, CEO of Rocket Mortgage, opened the event with a keynote, “AI in Financial Services: An Ethical Imperative.” Joined by OpenAI and regulatory experts, Krishna discussed AI’s role in finance, highlighting its benefits in personalization and efficiency and its challenges in privacy and bias.
The discussion explored AI’s role in creating hyper-personalized products, from automated customer service to predictive financial recommendations. Krishna shared insights from Rocket Mortgage’s AI journey, highlighting a privacy-first approach that aligns with regulations to protect consumer data and expand equitable financial access.
Key Takeaways:
Hyper-Personalization: With advanced AI, financial institutions can predict and meet customer needs more effectively, creating opportunities to extend services to traditionally underserved markets
Ethics and Compliance: AI’s potential is tempered by the need for stringent ethical standards, including transparency, data protection, and minimizing bias
Balancing Innovation and Responsibility: As AI technology advances, financial institutions must find ways to gain efficiencies while ensuring consumer trust and regulatory adherence remain central
The keynote set a high bar, laying the groundwork for ongoing discussions around responsible technology deployment in fintech.
Panel Spotlight: Real-Time Payments and Global Innovation
One of Day 1’s highlights was the high-energy panel, “Global Lessons: Can the U.S. Rock Real-Time and Join the A2A A-list?” Lynn Martin, NYSE Group President, led a discussion with global fintech leaders on real-time payment advancements and blockchain’s role in enabling faster, safer cross-border transactions.
Speakers from Mastercard, Stripe, and Ripple discussed how real-time payments transform financial services by improving consumer experience and international transaction efficiency. Moreover, they highlighted how the U.S. can learn from successful RTP implementations in Asia and Europe.
Trending Themes:
Blockchain in Cross-Border Transactions: Blockchain technologies simplify international payments by removing traditional intermediaries, thus reducing transaction times and fees
Account-to-Account (A2A) Payments: With rising demand for instant, touchless payments, the industry is shifting to A2A methods, backed by digital wallets and secure mobile solutions.
Scalability and Security: For RTP to go mainstream, solutions must scale securely. Panelists discussed fraud prevention and data protection in high-volume transactions
In summary, the panelists expressed optimism about the adoption of real-time payments, anticipating that the U.S. market will soon align with global standards.
Afternoon Workshops: Partnering for Digital Transformation
Day 1’s afternoon workshops provided attendees with a hands-on approach to forming strategic partnerships in fintech. In particular, the session “Building Partnerships for the Digital Future,” featuring speakers from JPMorgan Chase and Mastercard, explored frameworks for establishing fintech-bank collaborations that foster both innovation and regulatory compliance.
During the session, participants were presented with models for partnership structures designed to leverage fintech agility while maintaining the stability and security that established banks provide. Additionally, speakers shared best practices for partnerships, emphasizing the importance of regulatory alignment and customer data protection.
Money20/20 Workshop Highlights:
Scalability Through Collaboration: Bank-fintech partnerships pave the way for scalable solutions, merging fintech innovation with established banking infrastructure.
Navigating Regulatory Hurdles: Workshop leaders emphasized understanding global standards and creating cross-border solutions that meet local compliance requirements.
Meeting Consumer Expectations: As fintech expands, aligning with consumer demands for seamless, real-time digital experiences is essential for market relevance.
Overall, these workshops provided actionable strategies for attendees, underscoring the potential of partnerships to scale, innovate, and deliver enhanced customer experiences in financial services.
Fringe Events: Innovation on the Periphery
One of Money 20/20’s hallmarks is its fringe events, where attendees experience informal, interactive sessions that introduce some of the latest trends in fintech. The atmosphere was buzzing with ideas, demos, and lightning pitches that offered attendees an exclusive peek into emerging tech.
Top Money20/20 Highlights:
Crypto for Social Good: A demo session showcased innovative uses of cryptocurrency in charitable donations. This presented a compelling argument for blockchain’s potential to facilitate social impact projects.
Micro-Investing Platforms: Startups presented platforms that allow users to start investing with as little as $1. This new approach to investing expands market access. It is empowering individuals from all financial backgrounds to participate!
AI-Powered Financial Advisors: Rising fintechs debuted AI-driven virtual advisors! They’re aiming to democratize financial advice by providing on-demand, tailored recommendations for users without traditional banking resources.
Ultimately, the fringe events underscored fintech’s role in driving inclusivity and financial empowerment, with new tools and platforms making financial services more accessible and impactful.
Evening Stage Events: Creativity Meets Fintech
As the day wrapped up, Money20/20’s evening events provided a vibrant mix of storytelling, fintech-themed art, and networking. In particular, the “Future of Finance” storytelling series brought personal stories from industry veterans and innovators, highlighting resilience, adaptability, and triumph over challenges.
Evening Money20/20 Highlights:
Resilience Stories: Notable leaders shared anecdotes from their careers. They were reflecting on critical moments and career-defining lessons learned in the rapidly evolving fintech landscape
Fintech Art Show: Digital installations brought abstract fintech concepts like blockchain and machine learning to life! This helped create an interactive, visually engaging experience that connected attendees to complex ideas.
Networking Happy Hour: The happy hour allowed attendees to unwind and reflect on the day’s sessions. Attendees were spotted making connections that could lead to the next big idea in fintech!
Overall, the evening activities highlighted the personal side of fintech, celebrating the community’s creativity, resilience, and innovation
Day 2 Preview: Fintech for Social Impact and Regulatory Challenges
Looking ahead, day 2 promises an array of sessions focused on social impact, cybersecurity, and compliance in an era of rapid innovation. These discussions will address how fintech can expand financial inclusivity and meet regulatory standards without sacrificing creativity.
Anticipated Money20/20 Highlights:
AI for Financial Inclusion: This panel will explore how AI is making banking accessible to underserved populations. It will be showcasing fintech’s ability to drive meaningful change.
Cybersecurity and Trust: As digital transactions grow, cybersecurity remains a top priority. Industry experts will discuss the latest security innovations and strategies for maintaining consumer trust
Navigating Innovation and Compliance: The evolving regulatory landscape requires fintechs to find a balance between pushing boundaries and staying compliant. In particular, this is especially true as new technologies like blockchain and AI continue to disrupt traditional systems.
Final Reflections on Day 1
Day 1 of Money20/20 delivered impactful keynotes, engaging panels, and interactive fringe events, setting an exciting tone for the week. Discussions focused on responsible innovation, partnership potential, and fintech’s social impact—key pillars shaping finance’s future. Check back tomorrow for more session highlights and insights on how Money20/20 is driving fintech’s next wave.
Lollapalooza 2024 dazzled not only with music but also with creative brand activations that elevated the festival experience. Here are our top five picks that stood out for their innovation and engagement:
1. CASA BACARDÍ
CASA BACARDÍ transformed a festival area into a lively party zone. With specialty cocktails and daily DJ sets, the activation maintained a high-energy vibe throughout the festival. The exclusive side-stage access provided attendees with a unique vantage point to enjoy the performances up close. This blend of great music, refreshing drinks, and an exclusive atmosphere made CASA BACARDÍ a top favorite.
T-Mobile’s Club Magenta offered festival-goers a luxurious escape from the bustling crowds. The activation featured premium giveaways, refreshing beverages, and essential amenities like free phone charging stations. The stylish lounge area allowed attendees to relax and recharge, both their devices and themselves, creating a VIP experience that enhanced their overall festival enjoyment.
Coca-Cola Studio combined fun and refreshment in a unique and interactive way. The highlight was a roller-skating rink where attendees could skate while enjoying ice-cold Coca-Cola beverages. This activation not only provided a fun activity but also helped festival-goers cool down and refresh between sets, making it a memorable and engaging experience.
Ulta Beauty’s House of Joy was a sanctuary of beauty and pampering amid the festival chaos. Offering complimentary beauty touch-ups and exclusive freebies, this activation ensured that attendees could maintain their festival look effortlessly. The professional services provided a much-needed break for festival-goers, allowing them to feel rejuvenated and camera-ready at all times.
The Liquid Death Country Club offered a premium and quirky festival experience. With airbrush tattoos, horoscope readings, and an exclusive country club setting, this activation provided unique and memorable experiences. The blend of exclusivity and fun activities made it a must-visit spot, where attendees could enjoy personalized and creative engagements.
These brand activations not only added to the excitement of Lollapalooza 2024 but also created lasting memories for festival-goers through their innovative and engaging setups. Each activation brought something unique to the table, enhancing the overall festival atmosphere and leaving attendees eagerly anticipating what next year will bring.
How T Palmer Agency Can Help Your Brand:
At T Palmer Agency, we specialize in creating immersive and memorable brand activations tailored to your audience. Whether it’s a music festival, trade show, or any large-scale event, our expertise ensures that your brand stands out and connects with attendees in meaningful ways. From conceptualization to execution, we handle every detail to deliver an unforgettable experience.
Let’s Create Something Amazing Together!
Contact T Palmer Agency today to learn how we can help your brand shine at the next big event. Together, we’ll craft experiences that not only engage but also leave a lasting impression.
At T Palmer Agency, we’ve seen firsthand the transformative power of well-executed event branding, marketing, and promotion. These aren’t just buzzwords; they are the cornerstone of creating memorable and impactful experiences. Whether you’re planning a small community gathering or a large-scale conference, how you brand, market, and promote your event can make all the difference. Let’s explore why these elements are so crucial and how you can leverage them to ensure your event’s success.
What is Event Branding?
Event branding is about more than just a logo or color scheme; it’s about creating a cohesive and compelling identity that captures the essence of your event. It’s the way you present your event to the world, influencing how attendees perceive and connect with it. From the design of your promotional materials to the messaging on your social media, every touchpoint should reflect a unified brand story.
The Role of Event Branding
At T Palmer Agency, we’ve worked with a variety of clients across industries, and one thing remains constant: a strong brand identity can turn an event into a memorable experience. It helps establish a connection with your audience, building trust and anticipation. Think about it: when people see consistent and appealing branding, they’re more likely to feel confident about attending and engaging with your event.
Elements of Successful Event Branding
Visual Identity: This includes everything from your event’s logo and color palette to typography and imagery. It’s about creating a look and feel that’s instantly recognizable and sets the right tone.
Brand Voice: How you communicate with your audience is just as important as the visual elements. Is your event fun and casual, or professional and serious? Your tone should be consistent across all platforms.
Brand Story: Every event has a story – a reason it exists and the experience it aims to deliver. Sharing this story can create an emotional connection with your audience, making your event more than just a date on the calendar.
What is Event Marketing?
Event marketing is the process of using marketing strategies to promote your event and engage your target audience. This can include digital marketing tactics like social media campaigns, email newsletters, and online ads, as well as traditional methods like flyers and press releases.
Why Event Marketing is Essential
We’ve learned that even the most well-branded events can fall flat without the right marketing efforts. Marketing is how you spread the word, build excitement, and ensure people know about your event. It’s not just about filling seats; it’s about attracting the right attendees – those who will find value in your event and contribute to its success.
Key Strategies for Effective Event Marketing
Audience Understanding: Knowing your audience is crucial. What are their interests, pain points, and motivations? Tailoring your marketing efforts to meet their needs can significantly increase engagement.
Multi-Channel Approach: Use a mix of online and offline channels to reach your audience. Social media is great for real-time engagement, while email marketing is effective for more detailed communications.
Content Creation: Create valuable content that resonates with your audience. This could be blog posts, videos, infographics, or interviews with speakers. Content should be informative, engaging, and aligned with your brand voice.
What is Event Promotion?
Event promotion involves the tactics used to raise awareness and generate interest in your event. This can include everything from early bird ticket sales and promotional partnerships to influencer collaborations and PR campaigns.
From our experience, promotion is about more than just getting people to notice your event; it’s about creating a buzz. Effective promotion strategies can drive ticket sales, increase social media engagement, and build a community around your event.
Innovative Event Promotion Techniques
Influencer Partnerships: Partnering with influencers or industry leaders can help extend your reach and credibility. Choose individuals who align with your brand and can authentically promote your event.
Early Bird and Limited-Time Offers: Creating a sense of urgency with special pricing or exclusive offers can encourage early registrations and build momentum.
Engagement Campaigns: Interactive campaigns, like contests or giveaways, can increase engagement and spread the word about your event. These campaigns also provide opportunities to gather user-generated content, which can be leveraged in your promotional efforts.
Key Metrics for Success and Learning from Each Event
At T Palmer Agency, we believe that the end of an event is just the beginning. Measuring the success of your branding, marketing, and promotion efforts is essential for understanding what worked and where there’s room for improvement. Key metrics to consider for measuring event success include:
Event Check-ins
Event Surveys
Net Promoter Score (NPS)
% promoters – % detractors = NPS
Active Community Members
Messages Sent
Speaker Engagement
Session Analytics
Top Performing Topics
Live Polling Response Rate
Social Media Mentions
Total Registrations
Registration by Ticket Type
Gross Revenue
Cost-to-Revenue Ratio
Revenue by Promo Code
Sponsorship Satisfaction
Returning Attendees
Sales Qualified Leads (SQLs)
Pipeline Generated
Accounts Influenced (ABM)
Customers Acquired
Cost per Customer Acquisition
Audience Reactions
Continuous Improvement
Each event is a learning opportunity. By analyzing the data and feedback, you can refine your strategies for future events. This process of continuous improvement ensures that your events not only meet but exceed expectations.
Your Premier Event Consulting Agency
Event branding, marketing, and promotion are not just boxes to check off; they are vital elements that can determine the success or failure of your event. At T Palmer Agency, we’ve seen how a well-branded, strategically marketed, and effectively promoted event can create lasting impressions and build strong connections with audiences. By investing in these areas, you’re not just planning an event; you’re creating an experience that resonates and leaves a lasting impact. Remember, every detail counts, and with the right approach, your event can stand out and shine.
Whether you’re a seasoned event planner or new to the scene, T Palmer Agency is here to help you navigate the complexities of event branding, marketing, and promotion. Let’s create something unforgettable together. Contact us today.
We’re here to spill the beans on one of our favorite topics: memes. If you’ve spent any time online (and let’s be honest, who hasn’t?), you’ve definitely seen memes popping up everywhere. They’re funny, they’re relatable, and they spread like wildfire. But memes aren’t just for laughs—they’re also a marketing goldmine. Here’s how we’re using meme culture to make brands stand out and go viral.
What do you Meme?
First things first: Who coined the term meme? In 1976, British evolutionary biologist Richard Dawkins wrote the term “meme” in his work The Selfish Gene. The term meme originated from the Greek word mimema, which means to imitate (or copy). In the book, Dawkins views were centered around gene selection theory, meaning basically that the best genes will be passed on through natural selection. Dawkins presents to his readers that a cultural meme is parallel to a “selfish” biological gene. Similar to a “selfish” gene, a meme can evolve, and undergoes natural selection as it transcends across both cultural and linguistic barriers.
Why We Love Memes
Why are memes such a big deal? Well, they’re short, snappy, and perfect for our fast-scrolling fingers. A good meme can say in a few words (and a picture) what an entire post or story might struggle to convey. Plus, they’re super shareable. When someone sees a meme that makes them laugh or nod in agreement, they’re likely to share it with their friends. That’s the kind of organic reach marketers dream about!
Memes and Marketing: A Match Made in Internet Heaven
At T Palmer Agency we’re all about staying ahead of the curve. Memes are a fantastic way to tap into what’s trending and connect with audiences on a personal level. Here’s how we do it:
1. Keeping It Relatable
The best memes are the ones that make you go, “That’s so true!” Memes bring together universal experiences and distills them into a simple concoction of words and images. Whether it’s the joy of a Friday afternoon or the struggle of an Airbnb checkout, if it’s something people can relate to, it’s meme material.
2. Staying on Trend
Memes have a short shelf life, so we keep our finger on the pulse of what’s hot right now. Is there a new viral TikTok dance? Or a popular catchphrase from the latest Hollywood blockbuster? We’re on it. By riding the wave of current trends, we keep our content fresh and relevant. Meme marketing is all about social listening and coming up with fun creative ways to relate with your audience.
3. Brand Personality
Memes are a great way to showcase a brand’s personality. Are you playful and fun? Serious and sophisticated? We craft memes that reflect your brand’s unique voice and tone. This not only makes your content more engaging but also helps build a strong brand identity.
4. User-Generated Content
Encouraging your audience to create and share their own memes is a fantastic way to boost engagement. We often run meme contests or challenges that invite followers to get creative. This not only increases interaction but also generates tons of user-generated content that we can share.
Tips for Meme-Worthy Marketing
Ready to dive into meme marketing? Here are a few tips:
Know Your Audience: Tailor your memes to what your audience finds funny and relatable.
Be Timely: Jump on trends quickly to maximize relevance.
Stay Authentic: Make sure your memes align with your brand’s voice and values.
Encourage Sharing: Create content that people will want to share with their friends.
Wrapping Up
Memes are more than just internet jokes—they’re a powerful marketing tool that can help brands connect with audiences in a fun, authentic way.
At T Palmer Agency, we are always looking for ways to leverage meme culture to build engaging content. Learn more about our social media management strategies that can help your brand go viral. Contact us today!
The sustainability movement is gaining momentum, with businesses, policymakers, and individuals all striving for a more eco-friendly future.
Sustainability conferences play a crucial role in accelerating progress towards a more eco-friendly future. The top sustainability annual events offer a lot of things for attendees. First, they provide a wealth of knowledge under one roof. Attending a sustainability conference helps people gain insights from leading researchers, policy makers, businesses, and more all working on sustainability solutions.
Second, these conferences offer incredible networking and introductions to leaders and industry professionals in the sustainability community. Next, attending events like that help showcase the constant evolution of the industry. They may feature cutting-edge innovations, emerging tech, and share best practices across various sectors. And, finally, they provide inspiration to create a greener future.
Attendees at sustainability conferences tend to be a wide range, unless they are niche conferences. Conference-goers will see everyone from business leaders like sustainability officers, corporate social responsibility professionals and executives. Also in attendance can be policy-makers, scientists and researchers, non-profits and those entering into the industry. In addition, professionals at these can include a range of sectors like renewable energy, environmental sciences, green buildings, waste management, sustainable agriculture and more.
As the industry continues to expand, more conferences continue to come up. So, which conferences should you go to? We’ve picked our top conferences worth attending.
The 10 best sustainability conferences (2024) in the US
Jan. 22 – 24, 2024 | San Diego | # of attendees: 400+ | Types of attendees: leaders in sustainable ecosystem, influencers, start-ups, scale-ups, investors, corporates, government | Speakers | # of speakers: 120+
Cleantech Forum North America connects start-ups with investors and corporations looking for new partners. The Forum provides ample opportunities to make connections, build business and meet leaders in sustainable innovation. People attend this to make deals and meet the right people, including influencers, innovators and companies from the Global Cleantech 100. Attendees of the Forum will walk away with new insights into the trends and innovations that power a cleaner and cooler world.
The annual conference focuses on trends shaping the future of sustainable innovation complete with keynotes, interactive briefings, games and more.
Feb. 12 – 14, 2024 | Phoenix | # of attendees: 177K+ | Types of attendees: corporate sustainable professionals and leaders beyond the sustainability function, including CEOs, CFOs, COOs, CIOs, heads of legal, supply chain, human resources, investor relations and others |Speakers | # of speakers: 200+
GreenBiz 24 is one of the best conferences for business leaders seeking hands-on, tangible solutions. At this event, attendees can learn what’s next in decarbonization, biodiversity, supply chains, strategic communications and more. Plus, they’ll have access to more than 50 tutorial, keynote presentation and breakout sessions. The conference hosts more than 200 leading experts who share their insights and market trends.
Attendees will get up-to-date on issues impacting corporate sustainability and how trends impact their organizations. In addition, they will have opportunities for networking and learn about emerging market-ready products and services.
March 14 – 15, 2024 | LA | # of attendees: 130+ | Types of attendees: AV
Although Sustainability in AV (SAVe) is a young organization, it’s desire it to bring AV industry stakeholders together to achieve sustainable development goals. The first conference of its kind, the conference was a history-making event in the AV industry. The theme “A Call for Leaders” reflected the industry’s need for people to step up and help advance initiatives, foster partnerships and move the industry into a leader.
If you’re in the industry, this event is a must. It covers how to advance sustainability in the AV industry. It also includes topics like controlling electronic waste, the invisible footprint of AV systems, certification workshops, change makers and more.
March 26 – 27, 2024 | NYC | # of attendees: 650+ | Type of attendees: pioneers from sustainability, legal, communications and finance | Speakers | # of speakers: 80+
Responsible Business USA 2024 is one of the premiere sustainability events in North America. The two-day event spans three tracks which offer forums, workshops, roundtables and panels. A majority of attendees are director level or above with ample networking opportunities among the industry’s most influential innovators and changemakers.
Reuters curates insightful topics to address at this event which have included using impact data to inspire, the future of green technology, leveraging climate data to drive change and more.
April 22 – 26, 2024 | Dallas | # of attendees: 2500+ | Type of attendees: thought leaders, visionaries, change-makers | Speakers | # of speakers: 80+ | Cost: $99 – $1500
This year marks the 9th annual event of EarthX, which brings together thousands of people and organizations from around the world. The goal is to unite various industries to create actionable solutions for energy, oceans, climate, business, policy and beyond. This year, there are more than 80 speakers and five days of sessions exploring sustainability. Each day highlights a unique theme. This year, the themes are:
– The Future of Energy
– Circular Economy
– Money, Power and Politics
– Oceans and Philanthropy
– Wildlife and Ocean Conservation
The event facilitates collaborations via interactive sessions, summits, debates and dialogue to help drive sustainability solutions across business, policy, science, and activism.
April 29 – May 2, 2024 | Alexandria, VA | # of attendees: 300 | Types of attendees: Environmental, Health, Safety and Sustainability (EHS&S) professionals
NAEM is the only tech event focused exclusively on meeting the challenges of data management, software and technology solutions for compliance, climate tracking, corporate transparency, and ESG reporting. The annual event, which launched in 2001, connects software buyers with vendors in the software and data management marketplace. It’s conference addresses ESG software applications and data management as it relates to the environment, health and safety, and sustainability. Considered the go-to conference for corporate professionals who need assessments, selection, implementation and data management tools in this area.
The three tracks for the conference are: – EHS management and compliance – Carbon accounting and sustainability management – Corporate ESG reporting
June 12 – 13, 2024 | NYC | # of attendees: 5500+ (virtual and physical) | Type of attendees: sustainability professionals | Speakers | # of speakers: 150+ | Cost: $0 – $999
This annual event brings together businesses and policymakers to tackle challenges that sustainability professionals face while trying to achieve their targets. It is designed to unite businesses to shape climate solutions. The 4th annual event provides important information businesses can use to move faster on reducing emissions and improving environmental impact.
This two-day series of sessions includes new how-to workshops, Action Hour sessions, and the CSO Leaders’ Club. It also features networking opportunities, an exhibition and more.
June 25 – 26, 2024 | NYC | # of attendees: 200+ | Types of attendees: Senior management up to CEO level, primarily from CSR, sustainability, supply chain, procurement, ethical trade, corporate affairs and corporate communication functions | Speakers | # of speakers: 40+ | Cost: $1300 – $2100
The Innovation Forum is a two-day conference dedicated to addressing how brands can adapt practices to deliver on commitments and stakeholder expectations. Attendees will learn best practices and guidace to develop net-zero strategies. In addition, they will learn how to transform supply chains, scale circularity, reduce waste and drive social impacts.
Topics cover:
– Climate action: how apparel brands can develop a strategy to get to net zero; implement regenerative and nature-positive approaches; and take action
– Circular systems: showcase leading tech and approaches to implement circularity and solutions that drive scale
– Factory engagement and manufacturing: brand and factory perspectives on how to transform factories and manufacturing process to ensure stainable and ethical supply – Social impact: how to tackle challenges in ensuring an ethical supply chain and deliver a clear, positive impact for workers
Sept. 22 – 29, 2024 | NYC |# of attendees: 50K + | Type of attendees: business leaders, political change makers, local decision takers and civil society representatives | Speakers |
Climate Week NYC is the largest annual climate event of its kind. For one week, the city is the backdrop for more than 500 events and activities. It is hosted by Climate Group, an international non-profit, and the official program operator. Climate Week is held in partnership with the Unites Nations General Assembley and run in coordination with the United Nations and the City of New York. The events (which you register to attend individually) unite senior international figures from business, government, civil society and the climate sector.
While this year’s activities weren’t published at press time (April 2024), last year there were nearly 600 events and 10 main themes. They were:
Oct. 14 – 17, 2024 | San Diego | Speakers | Cost: $2594 – $3891
Sustainable Brands is a global event for regenerative brands and leaders. For 2024, the focus is “Innovation for the Win.” It includes the exploration of new strategies, tools and solutions for turning challenges into business opportunities. The goal: to redesign your brand to win in a world that is changing. In addition to the conference, there’s also an add-on SB ReGen Ag Summit taking place simultaneously on the last day.
The four-day event includes compelling keynotes from visionaries. Plus, the conference has breakout sessions, workshops and special events like yoga and dinner discussions.
More and more industries continue to evolve to make positive change and make way for a more sustainable future. With environmental issues becoming headline news, and influential leaders and sustainability leaders leading the charge, this sector will continue to grow. These conferences provide sustainable solutions presented courtesy of global leaders taking part in in-depth panels, keynote speakers and exhibits.
If you’re a company interested in climate change adaptation and want to take a deep dive into business strategy surrounding global sustainability, we’re here to guide you. Connect with us today to learn more about our conference strategy program, speaker development consulting, and exhibit hall design.
Coachella isn’t just a music festival; it’s a marketing goldmine.
Every year, brands flock to the desert to mingle with festival attendees and create memorable experiences. As marketing and event experts, we cannot get enough of the live events and festival marketing opportunities taking place. From musical performances to other types of creative brand activations, if you’re a part of this year’s Coachella festival as a brand, you’re set up for great success.
Why Coachella?
PHOTO: Andy Abeyta/The Desert Sun
But what makes Coachella activations so special? It’s the perfect place to stage unique activations with a captive audience of festival goers making up a diverse audience. If a brand wants to get in front of a young, affluent crowd who uses social media platforms to share their lives, this annual music festival is where to do it. Attendees are eager to share what they’re doing with the world, including brand experiences. In terms of brand marketing, this is a goldmine for reach since they are showcased in an immersive and interactive way.
In addition, experiential marketing helps reach new audiences. These activations go all out as brand craft sensory experiences. These give music fans a way to interact with products, engage with brand reps, and become a part of the story.
When it comes to tapping into influencers, perhaps the best example this year are the Jenner sisters and their brands. Coachella brings in influencers from a variety of industries — fashion, music, lifestyle and more. It’s a who’s who of social media and brands are smart to leverage their attendance. Partnerships with influencers create a ripple effect. Content reaches millions beyond the festival grounds to expand the brand’s reach dramatically. Essentially, every attendee can become brand ambassadors, and the best experiences tap into this in real time.
Finally, marketing activations at Coachella provide incredible earned media for brands. The buzz that comes from the festival grounds is staggering and leads to incredible organic reach and brand awareness. You can’t get better advertising and brand recognition than from festival-goers themselves sharing it on social media.
Don’t worry if you missed Weekend One. There’s still a second weekend of activations and events. These are our top picks that take the marketing cake and have created unforgettable festival activations.
Are you ready to saddle up and step into the Wild West of Coachella? If those new cowboy boots of yours needed some breaking in, then Kendall Jenner’s 818 Outpost was your go-to destination. As the ultimate pioneer-style Western Town, this creation wasn’t just an activation. In fact, it was the ultimate experience featuring big brands the first weekend.
First up, the 818 Tequila specialty cocktails, Kendall Jenner’s brand, set the tone for an unforgettable journey. And, if you were looking for something a little different, there was Kylie Jenner’s Sprinter Vodka Soda, offering cocktails as well.
But it’s not all about the spirits—818 Outpost had your wellness covered too.
Say hello to Olipop, the probiotic-packed soda that’s as good for your gut as it is for your taste buds. And for those moments when people needed a pick-me-up, Emma Chamberlain’s Chamberlain Coffee delivered that much-needed caffeine boost with style.
Of course, no festival experience would be complete without the essentials, and 818 Outpost didn’t disappoint. They had everything you needed to survive and thrive throughout Coachella Weekend One.
Celsius Cosmic Desert
PHOTO: Getty Images for CELSIUS Energy
Building upon its legacy of promoting health and vitality, Celsius unveiled its latest innovation: the Space Vibe Trilogy of flavors.
This much-anticipated launch promised to take taste buds on an intergalactic journey, offering consumers a cosmic experience like no other. But the excitement didn’t end there. In addition to introducing these new flavors, Celsius Cosmic Desert featured performances from musical artists, cuisine, and photo opps.
Attendees experienced an immersive fusion of music, culture, and wellness against the backdrop of a desert oasis. It created an ambiance that was both invigorating and enchanting. Adding to the allure of the event was the presence of Luna Muerta Piercings. Known for exquisite craftsmanship and innovative designs, Luna Muerta Piercings added an extra layer of creativity to Celsius Cosmic Desert.
Lana Del Ray and special guest Billie Eilish ended the night’s performances. But, then there was the ultimate Coachella after hours experience at NYLON House.
The event was presented by Smirnoff ICE and in partnership with an extensive lineup of beauty brands including e.l.f. Cosmetics, got2b, Sally Hansen, and Bumble. Other brands in attendance includedHilton, Kate Spade, Rémy Martin, QUAY, Soulcare, Nautica, Celsius, Banter, and Keys. NYLON House, as promised, was a star-studded affair filled with music, glamor, and excitement. As guests mingled , they had the opportunity to experience firsthand the innovative offerings from the event’s esteemed partners. From beauty and fashion to wellness and lifestyle, each brought its own unique flair to the festivities. Together, they created an immersive experience that was as unforgettable as it was inspiring.
With Smirnoff ICE leading the charge as the presenting sponsor, guests experienced signature cocktails and refreshing libations. And with partners like e.l.f. Cosmetics, and Kate Spade in tow, attendees had access to exclusive activations, VIP lounges, and experiences that elevated the NYLON House .
Revolve Festival Saturday, April 13th
PHOTO: Gilbert Flores/WWD
As the sun set over the desert horizon, anticipation mounted for the seventh annual revival of the ultimate festival experience. REVOLVE Festival featured a lineup that paid homage to the golden era of Y2K.
But the magic didn’t stop there. Hailey Bieber’s skincare brand, Rhode, added a touch of glamor. There was a photo studio, inviting guests to capture moments of joy and camaraderie amidst the festivities. And while attendees were basking, Supergoop!’s sunscreen provided extra protection, ensuring that everyone radiated responsibly.
Thirsty for more?
You could have quenched it courtesy of the Jenner sisters, who made their second appearance with their respective brands. With each sip, attendees were transported deeper into a realm where indulgence knew no bounds.
Neon Carnival presented by Liquid I.V. , April 13th-14th
PHOTO: Charity Stars
Now in its 13th year, Neon Carnival continues to outshine itself with an evening of live performances, revelry, and excitement. Sponsored by some of the biggest names in entertainment and consumer lifestyle, this event was bigger and better than ever. Leading the charge was the #1 powdered hydration brand in America, Liquid I.V. It offered guests exclusive tastings of two new flavors — the Hydration Multiplier Popsicle® Firecracker and Sugar-Free in Rainbow Sherbet.
Set at the famed Desert International Horse Park, the venue was transformed into a playground of carnival-style games. It also had a Ferris wheel, bumper cars, and other amusement park thrills. Joining the party were sponsors like Ghost® Energy, LaCroix, Coca-Cola, Nütrl Vodka Seltzers, ApeCoin, Heineken, and Path Water. They all added their unique flair to the festivities.
Guests danced the night away under the neon lights, sipping on specialty PATRÓN cocktails and enjoying the adrenaline-pumping atmosphere. Neon Carnival promised to be an unforgettable highlight of the Coachella weekend. It marked yet another chapter in its storied history of music, fun, and excitement.
Desert Nights, April 12-14, 19-22
PHOTO: Rich Kim / Blink of an I Production
If you missed weekend one festivities don’t fret, Desert Nights has weekend two lined right up for you. This is the ultimate desert adventure as Desert Nights returns for two weekends of non-stop excitement! Hosted by the renowned Tao Hospitality Group, this year’s event was bigger and better than last year. It featured with three unforgettable nights of music, food, and fun.
Festival-goers are treated to electrifying performances from a lineup of top-notch DJs at this non-stop party. Get ready to dance the night away to the beats of Adriatique, Skepta, John Summit, Kaskade, and many more. With a lineup this stacked, the desert will be pulsating with energy and excitement from dusk till dawn.
But Desert Nights isn’t just about Coachella Valley music—it’s a feast for the senses. Strike a pose at the photo-worthy activations by Poppi, where every snapshot is Instagram-worthy perfection. And when hunger strikes, fear not. Pizza Hut is on hand to satisfy cravings with delicious slices of piping hot pizza. Wash it all down with cocktails from Patrón El Alto, and you’ve got the recipe for a night to remember.
Are you ready for Coachella?
For those attending the second weekend of Coachella, incredible experiences are awaiting you. If you’re not at Coachella this year, but want to reach this audience, be a part of the 2025 festivities. There isn’t a better way to reach your target audience, build your brand and get exposure than with people who posting across the Metaverse. Get your creative juices flowing – now is the time of year to start planning your activation for Coachella in 2025.
Are you ready to reach this audience? We’re here to help. Connect with us today and learn how T Palmer Agency can maximize your marketing dollars. We’re here to take your brand to the next level.
NY Fintech Week returns to the Big Apple April 8 – 12, 2024 across New York City. The main attraction — the Empire FinTech Conference is April 10 and at Pier 60 Chelsea Piers.
The conference, dubbed an “exhilarating fintech carnival” brings together founders, bankers and investors who “push financial technology boundaries.” At the day-long conference, look for innovations and collaborations with cutting edge ideas.
Attracting more than 700 conference-goers, part of the packed day features masterclasses, demos, keynotes, live podcasts and networking to help you navigate the fintech landscape.
And, that’s not all.
The rest of the days, the series of events that make up Fintech Week makes it one of the best fintech events in the country. With more than 5,000 attendees, 40+ events, this is truly a week not to be missed.
Designed to be an inclusive collaboration of the entire startup ecosystem, the events highlight different fintech initiatives and range from conferences to invitation-only roundtables, to free community events. Ticket availability varies per event, so RSVP as soon as possible to meet your new fintech friends including fintech founders, fintech enthusiasts and more.
While the highlight of New York fintech week varies based on the unique opportunity one is looking for, we’ve assembled a calendar of events you can attend. What esteemed speaker, industry leaders or fintech entrepreneurs will you meet at a fintech NYC happy hour? You won’t know until you complete the registration process and sign up!
Please note: New York FinTech Week features independent events and requires individual registration.
As the fintech landscape continues to evolve, it’s important to stay ahead of the curve and continue learning and connecting. Fintech conferences cover a plethora of topics reflecting the ever-evolving nature of this exciting industry. But, what conference should you attend?
The world of fintech conferences takes a deep dive into technological innovations, financial services, and broader industry trends. Within technological innovation, topics include emerging technologies. This encompasses discussions on topics like blockchain, AI, machine learning, big data analytics, and more.
However, as financial data becomes more digitized, the risk of security threats increases. Conversations around this include exploring solutions such as secure authentication methods and data encryption strategies.
Lastly, rounding out tech innovations, there’s RegTech, which focuses on compliance with regulations and risk management, and its impact on fintech businesses.
Another core topic within fintech conferences is financial services. Expert speakers lend their insights and discuss new payment methods like real-time payments (RTP), contactless payments, and mobile wallets. Additionally, conferences may explore topics like alternative lending models such as peer-to-peer lending, alternative data credit-scoring, and the rise of AI-powered lending.
Wealth management is another significant part of financial services. This area focuses on things like robo-advisors, ESG (environmental, social, and governance) investing, the future of wealth management, and the expanding demand for personalized financial services. Finally, there’s open banking, which lends itself to conversations around its impact on financial innovation and the potential opportunities it may present for collaborations between traditional banks and fintech startups.
The last main topic fintech events cover are broader industry trends. These include financial inclusion for underserved populations. Conversations around this discuss ways to leverage tech to address financial exclusion and promote access to financial services for those populations.
Additionally, another trend covered is sustainable finance. This growing area explores the role of fintech in promotion more sustainable practices and facilitating green financing initiatives. There’s also conversations about industry trends and the future of work. It includes fintech leaders discussing how automation and other advancements in technology may impact the financial workforce. It dives into the need for up-skilling and re-skilling as a necessity.
However, topics don’t stop there. Depending on the specific event, other conversations may include marketing and the customer experience in fintech. Conferences may also get more specific in regards to the role of blockchain in industries like insurance or healthcare.
Obviously, that’s a lot to vet through. We suggest you start with identifying what conference is right for you to attend.
How do you know which conference is right for you?
When choosing a conference, be sure to consider your interests and goals. There are many key factors you should weigh to help you make a decision about the best ones for you and your company to attend or sponsor.
Here are our suggestions regarding what to look for when selecting an event to attend:
Alignment with your goals
Professional development: Ask yourself if the conference aligns with your desired areas of growth? Also, ask if it provides knowledge and skills which are directly applicable to your current position or career path
Networking: Review the attendees list from previous years. Are the attendees the types of people you want to connect with and add to your professional network? Are there any attendees who are high-value that could be potential clients, collaborators or industry peers?
Business objectives: Does attending the conference support the goals of your company? Can attending the conference lead to valuable lead generation, industry insight or partnership opportunities?
Conference content and speakers
Relevance: Review the conference agenda you wish to attend. Take a look and make sure the session topics, panels and keynotes are relevant to your industry and areas of interest.
Speakers: Review the speakers for the event. Are they recognized industry experts and thought leaders in your field? Ask if they will offer valuable insights and perspectives to help you grow.
Learning format: How do you learn best? Does the mix of presentations, workshops, interactive sessions, etc. align with how you learn?
Logistics and cost
Location and dates: Is the location convenient for you or will you have to travel? What about the timing? How does that fit into your schedule?
Cost: Make sure the registration fee, cost of travel and lodging aligns with the company budget and potential ROI.
Reputation and feedback
Industry recognition: If you’re here at the TPA website, we only share the best conferences worthy of attending in the fintech sector. But, when vetting other conferences, you’ll want to attend ones which are well-respected in your industry.
Testimonials: Take a look at the reviews and testimonials from past attendees. Are they speaking about the value of the content and networking opportunities that are presented?
How to research conferences
Conference website: The conference’s landing page should provide you with all the pertinent information to make a decision – information on the speakers and who attends, schedules and sponsorship opportunities
Social media: Check out the conference hashtag if they have one, and see what people have posted. Also, look at social media from associated organizations and speakers on the social media platforms to get a better feel for the buzz and what people are saying about it.
Industry blog and publications: Do a search and read the recaps of the conference from previous years. What kind of takeaways did people have who attended?
Your network: Connect with your colleagues, mentors and others in your industry who have attended in the past and see what they thought of the event.
How T Palmer Agency evaluates conferences
We, at T Palmer Agency, are seasoned veterans of the tech industry. For more than a decade, we have been happily immersed in the world of tech conferences, exploring the diverse events that cater to each unique sector within this ever-evolving landscape. This experience has given us an in-depth understanding of what makes a conference truly exceptional and valuable for fintech (and other similar) industries.
Our passion lies in building connections and we curate our list of top conferences are based on three pillars: speakers, sessions, and networking.
Speakers
When it comes to speakers, we want to share with you the conferences that feature the most inspirational speakers who can deliver the all-important ROI. We look for speakers who are industry leaders, renowned experts, and thought-provoking visionaries who can offer new takes on the industry and share cutting-edge insights. Moreover, the speakers at the conferences we recommend guarantee attendees a valuable learning experience that can lead to insightful discussions.
Sessions
But, it extends beyond just the best speakers. We also evaluate conferences based on the relevant sessions they have on the agenda. Conferences offering a diverse selection of sessions that are directly related to attendees needs and interests make our list. In regards to topics, we want to make sure they are diving into the latest trends, whether that’s in AI, cybersecurity solutions, practical tips on scaling your business and more.
Networking
Finally, there’s the networking. This is such an important factor in deciding what conferences to attend because it isn’t just about the knowledge you can gain; it’s about who you can meet, too. Conferences we recommend offer ample networking opportunities designed to foster meaningful interactions between attendees and speakers, as well as attendees and their peers. Networking allows you to build valuable relationships, exchange ideas and discover potential collaborators to grow your business. So, at the end of the conference, you aren’t just leaving with new information, you’re also leaving with a robust network of new connections that can propel you and your business forward.
By attending these top fintech conferences, you can gain valuable insights, build connections, and stay ahead of the curve in this dynamic and exciting industry. Not only that, attending these conferences can be transformative to your business. Stop sending valuable time researching the best fintech events to attend. We’re industry experts and work with numerous fintech companies; we’ve done all the work for you!
March 3-6, 2024 | Las Vegas, NV |# of attendees: 4K+ | Type of attendees: fintech professionals | Speakers | # of speakers: 200+| Cost: $1795 – $3495
Fintech Meetup is a massive gathering bringing together more than 4,000 attendees from fintech, banking, payments and lending. One of the leading industry events (and one of our personal favorites we always recommend) for more than a decade, the conference focuses on the biggest issues, challenges and opportunities facing the industry and organizations.
This year’s agenda is built around five themes: banking and payments, lending and credit, innovation and transformation, fraud, identity and risk, and legal, regulatory and compliance. Fintech’s agenda celebrates innovation and transformation, touching on the latest innovations and trends, tech disrupting fintech, banking, payments and lending. We love the focus on the future and “how” you can use the latest trends and technologies to deliver ROI and impact. What’s more, it’s easier than ever to connect with others who attend this conference thanks to the technology behind Fintech. In fact, the tech it uses facilitates more than 45,000 meetings and connections, delivering real results and measurable ROI.
April 17 – 19, 2024 | Las Vegas, NV| # of attendees: 3K+ | Type of attendees: payments professionals | Speakers | # of speakers: 150+ | Cost: $1195 – $2495
TRANSACT is where leaders in the payments industry from around the world head to conduct business. The conference brings professionals and decisions-makers from more than 1,000 payment companies together to strengthen relationships, expand their networks and create communities. With more than 150 speakers, the event focuses on payments technology and innovation, attracting payment networks, processors, merchants and financial institutions.
PHOTO: Payments Consulting Network
Insights regarding payments, mobile wallets, blockchain integration, best practices and more are shared here. If you’re looking for insights and to connect with a niche audience of payment companies, this conference is for you.
May 13 – 14, 2024 | Hollywood, FL | # of attendees: 2K+ | Type of attendees: senior decision makers from the country’s most elite RIA firms | Speakers | # of speakers: 100+ | Cost: $195 – $3995 |Early bird ends March 15, 2024
Wealth Management EDGE is a wealth management conference which powers investment, productivity and growth. It aligns industry-leading brands Inside ETFs+, WealthStack and RIA Edge. Within the Inside ETFs track, your learn about new investment strategies, product and portfolio construction ideas and meet industry advisors, issuers and influencers. WealthStack brings together a new generation of growth-oriented advisors who embrace technology to grow their businesses and wealthtech innovators. Finally, within RIA Edge, you’ll meet the fastest growing RIAs and some of the most influential voices in the industry.
PHOTO: Wealth Management
You’ll learn about fine-tuning or developing your M&A, succession planning, compensation, human capital and leadership strategies. For us, the selling point is that you essentially get three conferences in one.
May 21 – 23, 2024 | San Francisco, CA | # of attendees: 1,200+ | Type of attendees: decision makers from banks, financial institutions and investors | Speakers | # of speakers: 100+ | Cost: $1,099 – $2,598 | Early Bird pricing ends Feb. 23, 2024
FinovateSpring gives attendees the opportunity to connect face-to-face with the FinovateSpring community. The common goal: plot a course for the future. This is the leading fintech conference on the west coast of the US, and it brings in more than 1,200 attendees who are executive-level in the fintech sector. There are also live demos of innovative fintech solutions and the latest developments, expert advice from key influencers, and remarkable networking opportunities.
PHOTO: Finovate
You’ll meet fintechs, platform players, financial institutions, regulators and investors all who are working to redefine the future of financial services the world over and make valuable connections. If you’re on the West Coast, this is a no-brainer conference to attend. And, if you’re not on the West Coast, you can either head out for it or wait until the fall to attend its sister event, Finovate Fall, in NYC.
May 29 – 31, 2024 | Austin, Texas | # of attendees: 20K+ |Type of attendees: developers, investors, founders, brands, policy makers | Speakers | # of speakers: 100+ | Cost: $2,099 – $9,000 | Early Bird pricing ends Feb. 23, 2024
Consensus is the world’s largest and longest-running conference in the fintech industry and a premier event. It also brings together some of the most influential across crypto, blockchain and Web3 sectors. The annual conference is a call-to-action for builders, creators, storytellings, and money-movers coming together for the future of financial technology and the Web3 economy. This year, Coindesk and EasyA are teaming up for a unique opportunity — a three-day hackathon attracting the world’s best developers to build the future of Web3. The conference promises “hard-hitting conversations with visionary speakers” and hands-on workshops geared towards solving industry challenges.
PHOTO: Consensus
From keynote speeches and conversations with visionary speakers to hands-on workshops aimed at solving industry challenges, developers, investors, founders, brands, policymakers and more will walk away with the tools and insights needed to continue laying the foundation of a more decentralized future. We love the quality of attendees at this conference.
April 16 – 17, 2024 | New York, NY | # of attendees: 600+ | Type of attendees: credit unions, community banks, tier one financial institutions | Speakers | # of speakers: 100+ | Cost: $760 – $1140
Fintech Talents North America brings together innovators and change-makers who are redefining the future of the fintech industry. The goal of the event is to share their thinking, innovative solutions and experiences in the rapidly evolving industry.
PHOTO: Fintech
Fintech Talents features a diverse audience from the North American financial services industry — from early-stage fintech startups to the world’s largest service providers. At the event, you can exchange ideas, and meet partners and providers to help meet your business goals. While it’s a smaller conference, you can get a lot out of it.
June 24 – 25, 2024 | Boca Raton, FL | # of attendees: 850+ | Type of attendees: decision makers from banks, financial institutions and investors | Speakers | # of speakers: 100+ | Cost: $1,099 – $2,598 | Early Bird pricing ends Feb. 23, 2024
DIGITAL BANKING is an immersive conference addressing the latest trends in digital banking. This includes artificial intelligence-powered customer experiences, omnichannel strategies and the rise of embedded finance. It offers engaging demos which showcase cutting-edge technologies and solutions. In addition, the interactive panel discussions attract industry leaders who touch on critical topics and provide practical insights. At DIGITAL BANKING, the networking experiences are thoughtfully curated and powerful.
PHOTO: American Banker
If you’re in the banking or fintech communities, this event is a must-attend. You’ll learn how things like how to implement digital onboarding and processes to streamline customer acquisition. You’ll also learn how to leverage data analytics and AI to gain insights into customer behavior, stay on top of emerging tech like blockchain, AI and biometrics for potential integration, explore cybersecurity measures and much more. The conference provides a lot of ROI thanks to the networking and topics covered.
Sept. 9 – 11, 2024 | New York, NY | # of attendees: 2k+ | Type of attendees: decision makers from banks, financial institutions and investors | Speakers | # of speakers: 100+ | Cost: $1099 – $2698 | Early bird ends May 17, 2024
Finovate Fall is the sister event to Finovate Spring. This conference attracts more than 2,000 decision-makers, 1,000 of which are from banks and investors in New York City. More so, it includes more than 70 demos. At the event, you’ll explore cutting-edge fintech solutions and new ideas at one of the world’s premier fintech showcases. Attendees come to Finovate Fall to have meaningful discussions with senior-level decision-makers who can help you and your company grow.
PHOTO: Finovate
Attending Finovate events gives companies a competitive edge and regularly brings together some of the brightest minds in the fintech community. If you missed the spring event in San Fransisco or want to network even more, this is the event to attend.
Sept. 11 – 13, 2024 | Nashville, TN | # of attendees: 850+ | Type of attendees: consumers and business lenders in online lending | Speakers | # of speakers: 100+ | Cost: TBD
LEND360 is an annual event for the leaders in online lending that explores fintech industry trends and the latest technologies impacting consumer lenders, small business lenders, service partners, investors, bank representatives, and more. Regardless of whether you are a consumer or business lender, you’ll meet businesses, partners, and influencers to help you move your own business forward. Additionally, topics include recommendations for management growth, overcoming recent challenges, and preparing for the future.
PHOTO: Lend 360
You’ll also learn more about the financial trends impacting the industry. Additionally, you’ll hear about what cutting-edge solutions coming down the pipeline at the intersection of fintech and online lending. This niche audience makes it the perfect fit for those wanting connections within the lending industry.
Oct. 20 – 23, 2024 | Nashville, TN | # of attendees: 7K+ | Type of attendees: corporate financial professionals | Speakers | # of speakers: 100+ | Cost: $995 – $2,194 | Early Bird pricing ends June 7, 2024
Every year, the Association of Financial Professionals (AFP), hosts this massive networking event. It brings in more than 7,000 corporate professionals. Attendees come from the treasury and finance industries. The collaborative environment fosters the exchange of knowledge, views and strategies. It also helps to generate solutions faced by financial professionals today.
PHOTO: Corporate Event News
The programming, built by the AFP 2024 Task Force, features more than 100 sessions across seven tracks. The tracks are: capital markets and investments, career development, executive institute, financial planning and analysis, payments, risk management and treasure management. The AFP consistently puts on excellent conferences, and this ranks as one of our favorites for industry professionals.
Oct. 27 – 30, 2024 | Las Vegas, NV | # of attendees: 11K+ | Type of attendees: leaders in the global money ecosystem including banks, payments, tech, startups, retail, fintech, financial services, policy | Speakers | # of speakers: 155+ | Cost: $3,999 | Early Bird pricing ends March 1, 2024
Money 20/20 is the world’s leading, premium content, sales and networking platform for the global money ecosystem. This event attracts powerful attendees to connect with and is the top show in the fintech world. More than 3,000 leading companies attend, 64 percent of which are already established businesses, and 31 percent are startup. In 2023, attending companies included Amazon, Google, Mastercard, Deutsche Bank, JP Morgan, Stripe, Bain Capital and more. It fosters ideas and connections with leaders from across the industry who wouldn’t normally be together in one place.
PHOTO: Money 20/20
This year, the theme of the show is Human X Machine. It will address how the new world of humans and AI come together, how it will redefine experiences, and more. If you can only attend one event this year, this is the one you go to.
There are also a handful of exceptional international conference worthy of taking a look at, including Sibos in Beijing Oct. 21 – 24, 2024, Fintech Week London June 10 – 14, 2024 and Money 20/20 in Amsterdam June 4 – 6, 2024.
Are you ready to get out there?
By attending any of these conferences, you can be sure its money well spent. Not only that, attending will lead to new connections, new knowledge and a new perspective on the industry. If you’re interested in a curated list of conferences specifically for your company, connect with us today!
In case you were caught up in the Oscar hoopla this weekend, there’s also another huge event taking place — South by South West (AKA South by or SXSW). This is the time when the annual pilgrimage of techies, creatives, musicians and more descend to Austin.
In an instant, the city turns into a hub for innovation. People who attend the festival are diverse, ranging from filmmakers to tech leaders, musicians and entrepreneurs. They head there to be inspired courtesy of big name panels with thought leaders, keynote speakers, introductions to the latest technologies and access to the many industries leaders for professional development.
But, SXSW isn’t just about panels, screenings and concerts. For SXSW badge holders, they get even more than conference sessions and music, they get access to the brightest minds leading brand activations. Brands play a massive role in creating the festival vibe and buzz courtesy of immersive brand activations. However, at this event, attendees don’t leave talking only about swag bags; they talk about the events. These events are major and designed to engage attendees, build buzz and get people talking on every social platform well past the end of the event. As marketers who create experiential experiences, we’ve always got our eyes on SXSW to see the thriving creativity and how it compares to last year.
While we’re not there this year (ICYMI, we’re busy gearing up for a NYC launch and our first Founder’s Dinner at the famed Hotel Chelsea later this month), we are still keeping tabs. These are our top picks for activations at the 2024 event that stand out for their creativity and social-media generating hype. Sadly, most of these events took place March 8th, March 9th and March 10th, so unless you were there over the weekend, these are but a memory. But, you never know. Perhaps you’ll stumble up an intimate setting with a special performance
On March 8, it was opened to everyone for free drinks and cocktails featuring all 31 (who knew!?!) flavors. Complete with a DJ, merch and interactive experiences, this was a crowd favorite. People piled into its ball pit, played cornhole and had a general awesome time in perfect spring weather. We loved how playful this activation was over the weekend.
This year’s South By features a return of Paramount+ Presents: The Lodge. A staple of SXSW, the activation features themed sets tied to Paramount shows and movies, as well as drinks, music and even an airbrush tattoo station. The Clive Bar has been remade into The Lodge, complete with rustic decor and three floors of photo opps and experiences. Guests can sip on themed cocktails at the Lawmen: Bass Reeve’s saloon. Or, they can grab an Azalea, the signature drink of The Masters at the Paramount+ Pub.
But, it goes beyond that. There’s also a Halo interactive experience that allows fans to explore props and costumes. In addition, they can also step onto the iconic bridge of the USS Discovery in advance of the Star Trek: Discovery Season 5 premiere that’s on the SXSW schedule. Finally, The Chi, Survivor, Ink Master and others have inspired other interactive moments at The Lodge. What sets this activation apart is that its a festival series regular and delivers a familiar environment courtesy of The Lodge that attendees can return to every year.
To celebrate the new Amazon Prime Video series, Prime Video Fallout’s experience recreates the Wasteland shanty-town of Filly. The show, which premiers April 12 on Prime recreates the post-apocalyptic world of the show and gives attendees a chance to see if they have what it takes to survive in this immersive experience.
Prime Video took a Downtown Austin parking lot at the Hotel San José and transformed it into “Filly,” a post-nuclear fallout world. Visitors (called Vault Dwellers) are then transported into this immersive experience. The creativity here is incredible. Vault dwellers enter through an old sewer tunnel and are greeted by local resident before they embark on a journey into the Fallout world. The goal is to get people psyched for the show’s first time on the air, and we think it definitely does that and more.
Audible pulled out all the stops for this year’s SXSW, including building a Ferris wheel and creating a carnival-inspired experience complete with carnival games, prizes and music.
Throughout all of the immersive experiences, the brand is front-and-center. On the Ferris wheel, the gondolas have audio so people can listen to Audible content when riding. The games are all Audible themed and there is even one-on-one listening spaces. Plus, when it comes to content creation and content creators, this year’s theme lends itself perfectly.
The luxury automobile maker pulls up to SXSW with it’s Full Service experience. Inside the activation, guests can wander through and learn about icons of the past, meet the new face of the brand’s electric future and witness the North American debut of the all-new Macan Electric.
As far as strategic partnerships go, this one is brilliant because the tech-savvy audience is one of the maker’s target audiences. Not only that, but the activation also includes panel discussions daily, a happy hour, tiny garage musical performances and more. For those with SXSW badges, there’s even an exclusive concert featuring artists like Common, 9th Wonder and DJ Diamond Kuts.
Tide is launching what it’s calling the “biggest laundry innovation of the 21st century” to SXSW attendees. The company’s newest innovation is Tide evo. This powerful cleaning formula packs 100% concentrated cleaning ingredients into a lightweight and convenient form. The plastic packaging is replaced with ready-to-recycle paperboard.
Stay in bed and win a free night at any citizenM hotel in the world. With a catch. Attendees get super interactive with this novel twist on the bucking bull in the form of a bucking bed. Climb on the bed and stay. on. Anyone surviving the 60-seconds as the bed furiously bucks to throw you off wins a free night.
Engagement is achieved through this fun approach. And, it’s also a great way to attract people who wouldn’t normally stop. Who doesn’t want to watch someone stay planted on a bucking bed for a sweet prize?
SXSW events here include installations, and panels with academic talent and entrepreneurs. It also includes UT Austin men’s and women’s basketball watch parties and live music performances. There is even a parade marching through downtown.
All in all, the activations at SXSW were fantastic. We cannot wait to see what brands pop-up next year. If you’re ready to head to SXSW and create a memorable activation, contact us today!
If you’re in New York City March 20 – 21 2024 and in the insurance industry, then you need to be at InsurTech NYC. Taking place at Pier 60 Chelsea Piers, the annual event brings together industry leaders, insurtech founders, investors, traditional insurers and other solutions providers who support the community.
This event is one of our top event picks when it comes to the industry, and for good reason: it brings together all of the people you want to meet, connect with and learn from in one incredible event.
Why we love InsureTech and recommend attending
1. You can connect with the industry’s global leaders: The conference has an incredible line up of speakers. These include industry leaders, renowned experts and visionaries from the industry. It gives you a unique opportunity to learn from some of the best and gain valuable insights from those directly shaping the future of insurtech. It also provides you with some world-class networking which can lead to collaborations, and will keep you ahead-of-the-curve thanks to the collective knowledge of those you meet.
2. You discover cutting-edge innovations: At the event, you’ll be able to explore demos and presentations focusing on the latest advancements in the field. Moreover, you’ll see firsthand how innovations are transforming the industry. And, you’ll learn how to leverage those innovations in your company. Plus, the agenda covers a lot of content areas giving you the best experience. So, you’ll learn about emerging trends and technologies that will impact the future of insurance. Finally, this helps you prepare your business for changes and stay competitive.
3. Gain Valuable Knowledge and Insights: The conference includes interactive sessions and workshops designed to deepen your understanding of important issues and challenges facing the industry today. In addition, you’ll learn from industry experts and be able to apply what you learn to your own business.
4. Enhance Your Professional Development: At InsurTech NY, you’ll expand your network and build new connections with insurtech companies, solution providers, decision makers, inspirational founders and others. Also, you’ll stay on top of trends, gain new insights that can help drive innovation and growth, have new opportunities, and more.
For 2024, presentations are split up into two areas — property and casualty, and life and health. In addition, the event also features the largest InsurTech Competition on the East Coast. Prior to the event, there is a pool of 100 applicants. Next, that pool is whittled down to 10. Then, at InsurTech NY, the chosen 10 insurtech startups will pitch in front of investors.
Topics for the conference include:
Using Artificial Intelligence to Leverage New Insights
Will AI Ever Stick in the Insurance Industry
Talking to Customers with AI
Living up to the Embedded Insurance Promise
Driving Digital Growth in Specialty and Commerical
On the first day, Tony Lew, InsurTech NY’s Co-Founder, presents the keynote at 4:45 p.m. on the Insurance Innovation Playbook. Following, there’s a keynote fireside chat on AI and Analytics Advantage.
The second day’s keynote panel is at 11:25 a.m. — “InsurTech CEO Perspective: Paving the Path to Profitability” with InsureTech NY’s Co-Founder David Gritz, Timm, McCathron, and Kudale.
