The 10 best sustainability conferences to attend (2024)

Posted on April 22, 2024April 22, 2024 by Tpalmer Agency

The sustainability movement is gaining momentum, with businesses, policymakers, and individuals all striving for a more eco-friendly future.

Sustainability conferences play a crucial role in accelerating progress towards a more eco-friendly future. The top sustainability annual events offer a lot of things for attendees. First, they provide a wealth of knowledge under one roof. Attending a sustainability conference helps people gain insights from leading researchers, policy makers, businesses, and more all working on sustainability solutions.

Second, these conferences offer incredible networking and introductions to leaders and industry professionals in the sustainability community. Next, attending events like that help showcase the constant evolution of the industry. They may feature cutting-edge innovations, emerging tech, and share best practices across various sectors. And, finally, they provide inspiration to create a greener future.

Attendees at sustainability conferences tend to be a wide range, unless they are niche conferences. Conference-goers will see everyone from business leaders like sustainability officers, corporate social responsibility professionals and executives. Also in attendance can be policy-makers, scientists and researchers, non-profits and those entering into the industry. In addition, professionals at these can include a range of sectors like renewable energy, environmental sciences, green buildings, waste management, sustainable agriculture and more.

As the industry continues to expand, more conferences continue to come up. So, which conferences should you go to? We’ve picked our top conferences worth attending.

The 10 best sustainability conferences (2024) in the US

CleanTech Forum

The 10 best sustainability conferences in the US 2024

Cleantech Forum North America connects start-ups with investors and corporations looking for new partners. The Forum provides ample opportunities to make connections, build business and meet leaders in sustainable innovation. People attend this to make deals and meet the right people, including influencers, innovators and companies from the Global Cleantech 100. Attendees of the Forum will walk away with new insights into the trends and innovations that power a cleaner and cooler world.

The annual conference focuses on trends shaping the future of sustainable innovation complete with keynotes, interactive briefings, games and more.

Learn more about 2025

GreenBiz

Feb. 12 – 14, 2024 | Phoenix | # of attendees: 177K+ | Types of attendees: corporate sustainable professionals and leaders beyond the sustainability function, including CEOs, CFOs, COOs, CIOs, heads of legal, supply chain, human resources, investor relations and others |Speakers | # of speakers: 200+

GreenBiz 24 is one of the best conferences for business leaders seeking hands-on, tangible solutions. At this event, attendees can learn what’s next in decarbonization, biodiversity, supply chains, strategic communications and more. Plus, they’ll have access to more than 50 tutorial, keynote presentation and breakout sessions. The conference hosts more than 200 leading experts who share their insights and market trends.

Attendees will get up-to-date on issues impacting corporate sustainability and how trends impact their organizations. In addition, they will have opportunities for networking and learn about emerging market-ready products and services.

Learn more about 2025

SAVe

March 14 – 15, 2024 | LA | # of attendees: 130+ | Types of attendees: AV

Although Sustainability in AV (SAVe) is a young organization, it’s desire it to bring AV industry stakeholders together to achieve sustainable development goals. The first conference of its kind, the conference was a history-making event in the AV industry. The theme “A Call for Leaders” reflected the industry’s need for people to step up and help advance initiatives, foster partnerships and move the industry into a leader.

If you’re in the industry, this event is a must. It covers how to advance sustainability in the AV industry. It also includes topics like controlling electronic waste, the invisible footprint of AV systems, certification workshops, change makers and more.

Learn more about 2025

Reuters Responsible Business USA 2024

Responsible Business USA 2024 is one of the premiere sustainability events in North America. The two-day event spans three tracks which offer forums, workshops, roundtables and panels. A majority of attendees are director level or above with ample networking opportunities among the industry’s most influential innovators and changemakers.

Reuters curates insightful topics to address at this event which have included using impact data to inspire, the future of green technology, leveraging climate data to drive change and more.

Learn more about 2025

EarthX

This year marks the 9th annual event of EarthX, which brings together thousands of people and organizations from around the world. The goal is to unite various industries to create actionable solutions for energy, oceans, climate, business, policy and beyond. This year, there are more than 80 speakers and five days of sessions exploring sustainability. Each day highlights a unique theme. This year, the themes are:

– The Future of Energy

– Circular Economy

– Money, Power and Politics

– Oceans and Philanthropy

– Wildlife and Ocean Conservation

The event facilitates collaborations via interactive sessions, summits, debates and dialogue to help drive sustainability solutions across business, policy, science, and activism.

NAEM Tech24 EHS + ESG Data and Reporting

April 29 – May 2, 2024 | Alexandria, VA | # of attendees: 300 | Types of attendees: Environmental, Health, Safety and Sustainability (EHS&S) professionals

NAEM is the only tech event focused exclusively on meeting the challenges of data management, software and technology solutions for compliance, climate tracking, corporate transparency, and ESG reporting. The annual event, which launched in 2001, connects software buyers with vendors in the software and data management marketplace. It’s conference addresses ESG software applications and data management as it relates to the environment, health and safety, and sustainability. Considered the go-to conference for corporate professionals who need assessments, selection, implementation and data management tools in this area.

The three tracks for the conference are:
– EHS management and compliance
– Carbon accounting and sustainability management
– Corporate ESG reporting

Sustainability Week USA

This annual event brings together businesses and policymakers to tackle challenges that sustainability professionals face while trying to achieve their targets. It is designed to unite businesses to shape climate solutions. The 4th annual event provides important information businesses can use to move faster on reducing emissions and improving environmental impact.

This two-day series of sessions includes new how-to workshops, Action Hour sessions, and the CSO Leaders’ Club. It also features networking opportunities, an exhibition and more.

Innovation Forum Apparel and Textiles Conference 2024

The Innovation Forum is a two-day conference dedicated to addressing how brands can adapt practices to deliver on commitments and stakeholder expectations. Attendees will learn best practices and guidace to develop net-zero strategies. In addition, they will learn how to transform supply chains, scale circularity, reduce waste and drive social impacts.

Topics cover:

– Climate action: how apparel brands can develop a strategy to get to net zero; implement regenerative and nature-positive approaches; and take action

– Circular systems: showcase leading tech and approaches to implement circularity and solutions that drive scale

– Factory engagement and manufacturing: brand and factory perspectives on how to transform factories and manufacturing process to ensure stainable and ethical supply
– Social impact: how to tackle challenges in ensuring an ethical supply chain and deliver a clear, positive impact for workers

Climate Week NYC

Climate Week NYC is the largest annual climate event of its kind. For one week, the city is the backdrop for more than 500 events and activities. It is hosted by Climate Group, an international non-profit, and the official program operator. Climate Week is held in partnership with the Unites Nations General Assembley and run in coordination with the United Nations and the City of New York. The events (which you register to attend individually) unite senior international figures from business, government, civil society and the climate sector.

While this year’s activities weren’t published at press time (April 2024), last year there were nearly 600 events and 10 main themes. They were:

– Built environment

– Energy

– Environmental justice

– Transport

– Finance

– Sustainable living

– Nature

– Policy

– Industry

– Food

Sustainable Brands: SB2024

Oct. 14 – 17, 2024 | San Diego | Speakers | Cost: $2594 – $3891

Sustainable Brands is a global event for regenerative brands and leaders. For 2024, the focus is “Innovation for the Win.” It includes the exploration of new strategies, tools and solutions for turning challenges into business opportunities. The goal: to redesign your brand to win in a world that is changing. In addition to the conference, there’s also an add-on SB ReGen Ag Summit taking place simultaneously on the last day.

The four-day event includes compelling keynotes from visionaries. Plus, the conference has breakout sessions, workshops and special events like yoga and dinner discussions.

More and more industries continue to evolve to make positive change and make way for a more sustainable future. With environmental issues becoming headline news, and influential leaders and sustainability leaders leading the charge, this sector will continue to grow. These conferences provide sustainable solutions presented courtesy of global leaders taking part in in-depth panels, keynote speakers and exhibits.

If you’re a company interested in climate change adaptation and want to take a deep dive into business strategy surrounding global sustainability, we’re here to guide you. Connect with us today to learn more about our conference strategy program, speaker development consulting, and exhibit hall design.

Top Events and Brand Activations from Coachella (2024)

Posted on April 16, 2024April 16, 2024 by Tpalmer Agency

Coachella isn’t just a music festival; it’s a marketing goldmine.

Every year, brands flock to the desert to mingle with festival attendees and create memorable experiences. As marketing and event experts, we cannot get enough of the live events and festival marketing opportunities taking place. From musical performances to other types of creative brand activations, if you’re a part of this year’s Coachella festival as a brand, you’re set up for great success.

Why Coachella?

The top marketing activations for Coachella 2024 — PHOTO: Andy Abeyta/The Desert Sun

But what makes Coachella activations so special? It’s the perfect place to stage unique activations with a captive audience of festival goers making up a diverse audience. If a brand wants to get in front of a young, affluent crowd who uses social media platforms to share their lives, this annual music festival is where to do it. Attendees are eager to share what they’re doing with the world, including brand experiences. In terms of brand marketing, this is a goldmine for reach since they are showcased in an immersive and interactive way.

In addition, experiential marketing helps reach new audiences. These activations go all out as brand craft sensory experiences. These give music fans a way to interact with products, engage with brand reps, and become a part of the story.

When it comes to tapping into influencers, perhaps the best example this year are the Jenner sisters and their brands. Coachella brings in influencers from a variety of industries — fashion, music, lifestyle and more. It’s a who’s who of social media and brands are smart to leverage their attendance. Partnerships with influencers create a ripple effect. Content reaches millions beyond the festival grounds to expand the brand’s reach dramatically. Essentially, every attendee can become brand ambassadors, and the best experiences tap into this in real time.

Finally, marketing activations at Coachella provide incredible earned media for brands. The buzz that comes from the festival grounds is staggering and leads to incredible organic reach and brand awareness. You can’t get better advertising and brand recognition than from festival-goers themselves sharing it on social media.

Don’t worry if you missed Weekend One. There’s still a second weekend of activations and events. These are our top picks that take the marketing cake and have created unforgettable festival activations.

Top marketing activations at Coachella 2024

818 Outpost

Are you ready to saddle up and step into the Wild West of Coachella? If those new cowboy boots of yours needed some breaking in, then Kendall Jenner’s 818 Outpost was your go-to destination. As the ultimate pioneer-style Western Town, this creation wasn’t just an activation. In fact, it was the ultimate experience featuring big brands the first weekend.

First up, the 818 Tequila specialty cocktails, Kendall Jenner’s brand, set the tone for an unforgettable journey. And, if you were looking for something a little different, there was Kylie Jenner’s Sprinter Vodka Soda, offering cocktails as well.

But it’s not all about the spirits—818 Outpost had your wellness covered too.

Say hello to Olipop, the probiotic-packed soda that’s as good for your gut as it is for your taste buds. And for those moments when people needed a pick-me-up, Emma Chamberlain’s Chamberlain Coffee delivered that much-needed caffeine boost with style.

Of course, no festival experience would be complete without the essentials, and 818 Outpost didn’t disappoint. They had everything you needed to survive and thrive throughout Coachella Weekend One.

Celsius Cosmic Desert

Building upon its legacy of promoting health and vitality, Celsius unveiled its latest innovation: the Space Vibe Trilogy of flavors.

This much-anticipated launch promised to take taste buds on an intergalactic journey, offering consumers a cosmic experience like no other. But the excitement didn’t end there. In addition to introducing these new flavors, Celsius Cosmic Desert featured performances from musical artists, cuisine, and photo opps.

Attendees experienced an immersive fusion of music, culture, and wellness against the backdrop of a desert oasis. It created an ambiance that was both invigorating and enchanting. Adding to the allure of the event was the presence of Luna Muerta Piercings. Known for exquisite craftsmanship and innovative designs, Luna Muerta Piercings added an extra layer of creativity to Celsius Cosmic Desert.

NYLON House Friday and Saturday, April 12th-13th:

Lana Del Ray and special guest Billie Eilish ended the night’s performances. But, then there was the ultimate Coachella after hours experience at NYLON House.

The event was presented by Smirnoff ICE and in partnership with an extensive lineup of beauty brands including e.l.f. Cosmetics, got2b, Sally Hansen, and Bumble. Other brands in attendance includedHilton, Kate Spade, Rémy Martin, QUAY, Soulcare, Nautica, Celsius, Banter, and Keys. NYLON House, as promised, was a star-studded affair filled with music, glamor, and excitement. As guests mingled , they had the opportunity to experience firsthand the innovative offerings from the event’s esteemed partners. From beauty and fashion to wellness and lifestyle, each brought its own unique flair to the festivities. Together, they created an immersive experience that was as unforgettable as it was inspiring.

With Smirnoff ICE leading the charge as the presenting sponsor, guests experienced signature cocktails and refreshing libations. And with partners like e.l.f. Cosmetics, and Kate Spade in tow, attendees had access to exclusive activations, VIP lounges, and experiences that elevated the NYLON House .

Revolve Festival Saturday, April 13th

As the sun set over the desert horizon, anticipation mounted for the seventh annual revival of the ultimate festival experience. REVOLVE Festival featured a lineup that paid homage to the golden era of Y2K.

But the magic didn’t stop there. Hailey Bieber’s skincare brand, Rhode, added a touch of glamor. There was a photo studio, inviting guests to capture moments of joy and camaraderie amidst the festivities. And while attendees were basking, Supergoop!’s sunscreen provided extra protection, ensuring that everyone radiated responsibly.

Thirsty for more?

You could have quenched it courtesy of the Jenner sisters, who made their second appearance with their respective brands. With each sip, attendees were transported deeper into a realm where indulgence knew no bounds.

Neon Carnival presented by Liquid I.V. , April 13th-14th

Now in its 13th year, Neon Carnival continues to outshine itself with an evening of live performances, revelry, and excitement. Sponsored by some of the biggest names in entertainment and consumer lifestyle, this event was bigger and better than ever. Leading the charge was the #1 powdered hydration brand in America, Liquid I.V. It offered guests exclusive tastings of two new flavors — the Hydration Multiplier Popsicle® Firecracker and Sugar-Free in Rainbow Sherbet.

Set at the famed Desert International Horse Park, the venue was transformed into a playground of carnival-style games. It also had a Ferris wheel, bumper cars, and other amusement park thrills. Joining the party were sponsors like Ghost® Energy, LaCroix, Coca-Cola, Nütrl Vodka Seltzers, ApeCoin, Heineken, and Path Water. They all added their unique flair to the festivities.

Guests danced the night away under the neon lights, sipping on specialty PATRÓN cocktails and enjoying the adrenaline-pumping atmosphere. Neon Carnival promised to be an unforgettable highlight of the Coachella weekend. It marked yet another chapter in its storied history of music, fun, and excitement.

Desert Nights, April 12-14, 19-22

If you missed weekend one festivities don’t fret, Desert Nights has weekend two lined right up for you. This is the ultimate desert adventure as Desert Nights returns for two weekends of non-stop excitement! Hosted by the renowned Tao Hospitality Group, this year’s event was bigger and better than last year. It featured with three unforgettable nights of music, food, and fun.

Festival-goers are treated to electrifying performances from a lineup of top-notch DJs at this non-stop party. Get ready to dance the night away to the beats of Adriatique, Skepta, John Summit, Kaskade, and many more. With a lineup this stacked, the desert will be pulsating with energy and excitement from dusk till dawn.

But Desert Nights isn’t just about Coachella Valley music—it’s a feast for the senses. Strike a pose at the photo-worthy activations by Poppi, where every snapshot is Instagram-worthy perfection. And when hunger strikes, fear not. Pizza Hut is on hand to satisfy cravings with delicious slices of piping hot pizza. Wash it all down with cocktails from Patrón El Alto, and you’ve got the recipe for a night to remember.

Are you ready for Coachella?

For those attending the second weekend of Coachella, incredible experiences are awaiting you. If you’re not at Coachella this year, but want to reach this audience, be a part of the 2025 festivities. There isn’t a better way to reach your target audience, build your brand and get exposure than with people who posting across the Metaverse. Get your creative juices flowing – now is the time of year to start planning your activation for Coachella in 2025.

Are you ready to reach this audience? We’re here to help. Connect with us today and learn how T Palmer Agency can maximize your marketing dollars. We’re here to take your brand to the next level.

Your Comprehensive Guide to New York FinTech Week (2024)

Posted on April 8, 2024April 8, 2024 by Tpalmer Agency

NY Fintech Week returns to the Big Apple April 8 – 12, 2024 across New York City. The main attraction — the Empire FinTech Conference is April 10 and at Pier 60 Chelsea Piers.

The conference, dubbed an “exhilarating fintech carnival” brings together founders, bankers and investors who “push financial technology boundaries.” At the day-long conference, look for innovations and collaborations with cutting edge ideas.

Attracting more than 700 conference-goers, part of the packed day features masterclasses, demos, keynotes, live podcasts and networking to help you navigate the fintech landscape.

And, that’s not all.

The rest of the days, the series of events that make up Fintech Week makes it one of the best fintech events in the country. With more than 5,000 attendees, 40+ events, this is truly a week not to be missed.

Designed to be an inclusive collaboration of the entire startup ecosystem, the events highlight different fintech initiatives and range from conferences to invitation-only roundtables, to free community events. Ticket availability varies per event, so RSVP as soon as possible to meet your new fintech friends including fintech founders, fintech enthusiasts and more.

While the highlight of New York fintech week varies based on the unique opportunity one is looking for, we’ve assembled a calendar of events you can attend. What esteemed speaker, industry leaders or fintech entrepreneurs will you meet at a fintech NYC happy hour? You won’t know until you complete the registration process and sign up!

Please note: New York FinTech Week features independent events and requires individual registration.

New York FinTech Week Schedule of Events:

A look at NY FinTech Week 2024 schedule of events

Monday, April 8th:

Fintech Coffee, 8:30 a.m. – 10:30 a.m. RSVP
Scaling & Fundraising for Your FinTech Company in 2024: How Fast is TOO Fast & Secrets to Sustainable Growth, 9 a.m. – 11 a.m., RSVP
PnR X NayaOne X NY Fintech Week, 9 a.m. – 10 a.m., RSVP
Runa Innovation Summit ,10 a.m. – 4 p.m., RSVP
Financial Wellness Pitch Day, 11 a.m., RSVP
Fintech Is Femme Leadership Summit, noon – 8:30 p.m., RSVP
A Bridge Between Two Countries: 2024 Predictions for Fintech Across the U.S. and U.K., 6:00 p.m. – 8 p.m. RSVP
TWIF NYC Fintech Week Kickoff Party, 6 p.m. – 9 p.m., RSVP

Tuesday, April 9th:

Flourish Wellness Lounge – NY Fintech Week, 8:30 a.m. – 11:30 a.m., RSVP
Fintech Founder/VC Brexfast 4/9, 8:30 a.m. – 10 a.m. RSVP
BNY Mellon x NayaOne: GenAI Adoption in Banking, 8:30 a.m. – 10:30 a.m., RSVP
Marketing Breakfast Roundtable by Rival, 9 am. – 11 a.m., RSVP
VIP Breakfast: The Climate Has Changed in Fintech, 9 a.m. – 11 a.m., RSVP
Fintech Sandbox DEMO DAY[s] 10 | Day 1, 11 a.m. – noon, RSVP
FinTechWalk, noon – 1 p.m., RSVP
Scottish Tech Meetup #NYFinTechWeek, 3 p.m. – 4:30 p.m., RSVP
New York FinTech Week Opening Boat Party, 5:30 p.m., RSVP
Future of Fintech Series: Innovation & Impact: Strategic Vision for Growth, 5 p.m. – 7 p.m., RSVP
An Evening with Visa, Current, Knot and Jason Mikula, 6 p.m. – 8 p.m., RSVP
NY FinTech Dinner, 7 p.m. – 9 p.m., RSVP

A look at NY FinTech Week 2024 events 2024

Wednesday, April 10th:

Empire FinTech Conference, 8 a.m., RSVP
Fintech for Economic Mobility Breakfast, 9 a.m. – 10:15 a.m., RSVP
Chill the Fintech Out with Sound Bath, 2 p.m. – 4 p.m., RSVP
FIS Fintech Hangout, 5 p.m. – 7:30 p.m., RSVP
Fintech Marketing NY Meetup, 5:30 p.m. – 8:30 p.m., RSVP
Fintech Walking Tour in Central Park #NYFinTechWeek, 5:30 p.m. – 6:30 p.m. RSVP
Sake Social at #NYFinTechWeek, 6 p.m. – 8 p.m., RSVP
GenAI Collective NYC – AI & Fintech Innovators Soiree, 6 p.m. – 8 p.m., RSVP
NayaOne x Baselayer x Picus Capital: NY Fintech Week Happy Hour, 6 p.m. – 9:30 p.m., RSVP
FinTech & The Workplace: Innovations & Strategies to Reduce Employees Financial Stress, 6:30 p.m. – 8 p.m., RSVP
No Pitches Allowed @ NY Fintech Week, 7 p.m. – 11 p.m., RSVP
[NY Fintech Week] Dinner Dialogue: Consumer Trends, Fintech, and Banking, 7 p.m. – 10 p.m., RSVP

Thursday, April 11th:

Fintech Sandbox DEMO DAY[s] 10 | Day 2, 8 a.m. – 9 a.m., RSVP
[NY Fintech Week] Coffee x Fintech: Building the Financial Operating System for SMBs (hosted by Rutter), 8:30 a.m. – 10:30 a.m., RSVP
Thomson Reuters Ventures x NayaOne: Fighting Fraud with Fintechs!, 8:30 a.m. – 10:30 a.m., RSVP
Payments at the Crossroads – NYC, 9 a.m. – 11 a.m., RSVP
Make Innovation Real in Financial Services: an Innovation360 Group Circle, 9 a.m. – noon, RSVP
AI and Cybersecurity: Transforming the Financial Landscape, 9:30 a.m. – 11:30 a.m., RSVP
Fintech Startup Pitch Event, noon – 3 p.m., RSVP
PROXY POWER SHIFT Activating the Retail Investor, 1 p.m. – 6 p.m., RSVP
Chill the Fintech Out with Mezcal, 2 p.m. – 4 p.m., RSVP
Conversations & Cocktails: A Fintech Legislative Update, 4 p.m. – 6 p.m., RSVP
Fintech Sandbox VIP Reception 2024, 5:30 p.m. – 8 p.m., RSVP
[NY Fintech Week] Fintech Compliance Circle Launch Event, 5:30 p.m. – 7:30 p.m., RSVP
Bourbon & Bites at NYFTW 2024, 5:30 p.m. – 7:30 p.m., RSVP
Fintech Week Founder & VC HH hosted by HSBC, Capchase & Diadem Capital, 5:30 p.m. – 8:30 p.m., RSVP
Diary of a Female Fintech CEO: Find, Attract and Keep Top Female Leadership Talent to Drive Growth, 6:30 p.m. – 8:30 p.m., RSVP
Fintech’s Finest: A Private Founder’s Dinner with Jason Mikula, 6:30 p.m. – 9:30 p.m., RSVP
Expired Milk Comedy Show, 7:30 p.m. – 10 p.m., RSVP

Friday April 12th:

Fintech Week Breakfast – Wharton FinTech, 9 a.m. – 11 a.m., RSVP

PHOTOS: FinTech Week NYC

The top 10 must-attend fintech conferences (2024)

Posted on March 20, 2024June 27, 2024 by Tpalmer Agency

As the fintech landscape continues to evolve, it’s important to stay ahead of the curve and continue learning and connecting. Fintech conferences cover a plethora of topics reflecting the ever-evolving nature of this exciting industry. But, what conference should you attend?

The world of fintech conferences takes a deep dive into technological innovations, financial services, and broader industry trends. Within technological innovation, topics include emerging technologies. This encompasses discussions on topics like blockchain, AI, machine learning, big data analytics, and more.

However, as financial data becomes more digitized, the risk of security threats increases. Conversations around this include exploring solutions such as secure authentication methods and data encryption strategies.

Lastly, rounding out tech innovations, there’s RegTech, which focuses on compliance with regulations and risk management, and its impact on fintech businesses.

Another core topic within fintech conferences is financial services. Expert speakers lend their insights and discuss new payment methods like real-time payments (RTP), contactless payments, and mobile wallets. Additionally, conferences may explore topics like alternative lending models such as peer-to-peer lending, alternative data credit-scoring, and the rise of AI-powered lending.

Wealth management is another significant part of financial services. This area focuses on things like robo-advisors, ESG (environmental, social, and governance) investing, the future of wealth management, and the expanding demand for personalized financial services. Finally, there’s open banking, which lends itself to conversations around its impact on financial innovation and the potential opportunities it may present for collaborations between traditional banks and fintech startups.

Fintech events cover a variety of topics.

The last main topic fintech events cover are broader industry trends. These include financial inclusion for underserved populations. Conversations around this discuss ways to leverage tech to address financial exclusion and promote access to financial services for those populations.

Additionally, another trend covered is sustainable finance. This growing area explores the role of fintech in promotion more sustainable practices and facilitating green financing initiatives. There’s also conversations about industry trends and the future of work. It includes fintech leaders discussing how automation and other advancements in technology may impact the financial workforce. It dives into the need for up-skilling and re-skilling as a necessity.

However, topics don’t stop there. Depending on the specific event, other conversations may include marketing and the customer experience in fintech. Conferences may also get more specific in regards to the role of blockchain in industries like insurance or healthcare.

Obviously, that’s a lot to vet through. We suggest you start with identifying what conference is right for you to attend.

How do you know which conference is right for you?

When choosing a conference, be sure to consider your interests and goals. There are many key factors you should weigh to help you make a decision about the best ones for you and your company to attend or sponsor.

Here are our suggestions regarding what to look for when selecting an event to attend:

Alignment with your goals

Make sure the conference you want to attend aligns with your goals.

Professional development: Ask yourself if the conference aligns with your desired areas of growth? Also, ask if it provides knowledge and skills which are directly applicable to your current position or career path
Networking: Review the attendees list from previous years. Are the attendees the types of people you want to connect with and add to your professional network? Are there any attendees who are high-value that could be potential clients, collaborators or industry peers?
Business objectives: Does attending the conference support the goals of your company? Can attending the conference lead to valuable lead generation, industry insight or partnership opportunities?

Conference content and speakers

When it comes to picking the right conferences to attend, check the speaker roster.

Relevance: Review the conference agenda you wish to attend. Take a look and make sure the session topics, panels and keynotes are relevant to your industry and areas of interest.
Speakers: Review the speakers for the event. Are they recognized industry experts and thought leaders in your field? Ask if they will offer valuable insights and perspectives to help you grow.
Learning format: How do you learn best? Does the mix of presentations, workshops, interactive sessions, etc. align with how you learn?

Logistics and cost

Location and dates: Is the location convenient for you or will you have to travel? What about the timing? How does that fit into your schedule?
Cost: Make sure the registration fee, cost of travel and lodging aligns with the company budget and potential ROI.

Reputation and feedback

Check the reputation of conferences before registering

Industry recognition: If you’re here at the TPA website, we only share the best conferences worthy of attending in the fintech sector. But, when vetting other conferences, you’ll want to attend ones which are well-respected in your industry.
Testimonials: Take a look at the reviews and testimonials from past attendees. Are they speaking about the value of the content and networking opportunities that are presented?

How to research conferences

Be sure to research conferences before deciding if you want to attend.

Conference website: The conference’s landing page should provide you with all the pertinent information to make a decision – information on the speakers and who attends, schedules and sponsorship opportunities
Social media: Check out the conference hashtag if they have one, and see what people have posted. Also, look at social media from associated organizations and speakers on the social media platforms to get a better feel for the buzz and what people are saying about it.
Industry blog and publications: Do a search and read the recaps of the conference from previous years. What kind of takeaways did people have who attended?
Your network: Connect with your colleagues, mentors and others in your industry who have attended in the past and see what they thought of the event.

How T Palmer Agency evaluates conferences

A look at the top 10 must-attend fintech conferences in 2024. From Money 20/20 to Fintech Fall, these are where you should be this year.

We, at T Palmer Agency, are seasoned veterans of the tech industry. For more than a decade, we have been happily immersed in the world of tech conferences, exploring the diverse events that cater to each unique sector within this ever-evolving landscape. This experience has given us an in-depth understanding of what makes a conference truly exceptional and valuable for fintech (and other similar) industries.

Our passion lies in building connections and we curate our list of top conferences are based on three pillars: speakers, sessions, and networking.

Speakers

When it comes to speakers, we want to share with you the conferences that feature the most inspirational speakers who can deliver the all-important ROI. We look for speakers who are industry leaders, renowned experts, and thought-provoking visionaries who can offer new takes on the industry and share cutting-edge insights. Moreover, the speakers at the conferences we recommend guarantee attendees a valuable learning experience that can lead to insightful discussions.

Sessions

But, it extends beyond just the best speakers. We also evaluate conferences based on the relevant sessions they have on the agenda. Conferences offering a diverse selection of sessions that are directly related to attendees needs and interests make our list. In regards to topics, we want to make sure they are diving into the latest trends, whether that’s in AI, cybersecurity solutions, practical tips on scaling your business and more.

Networking

Finally, there’s the networking. This is such an important factor in deciding what conferences to attend because it isn’t just about the knowledge you can gain; it’s about who you can meet, too. Conferences we recommend offer ample networking opportunities designed to foster meaningful interactions between attendees and speakers, as well as attendees and their peers. Networking allows you to build valuable relationships, exchange ideas and discover potential collaborators to grow your business. So, at the end of the conference, you aren’t just leaving with new information, you’re also leaving with a robust network of new connections that can propel you and your business forward.

By attending these top fintech conferences, you can gain valuable insights, build connections, and stay ahead of the curve in this dynamic and exciting industry. Not only that, attending these conferences can be transformative to your business. Stop sending valuable time researching the best fintech events to attend. We’re industry experts and work with numerous fintech companies; we’ve done all the work for you!

The 10 best fintech conferences for 2024

Fintech Meetup

Fintech Meetup is a massive gathering bringing together more than 4,000 attendees from fintech, banking, payments and lending. One of the leading industry events (and one of our personal favorites we always recommend) for more than a decade, the conference focuses on the biggest issues, challenges and opportunities facing the industry and organizations.

This year’s agenda is built around five themes: banking and payments, lending and credit, innovation and transformation, fraud, identity and risk, and legal, regulatory and compliance. Fintech’s agenda celebrates innovation and transformation, touching on the latest innovations and trends, tech disrupting fintech, banking, payments and lending. We love the focus on the future and “how” you can use the latest trends and technologies to deliver ROI and impact. What’s more, it’s easier than ever to connect with others who attend this conference thanks to the technology behind Fintech. In fact, the tech it uses facilitates more than 45,000 meetings and connections, delivering real results and measurable ROI.

Register to attend

Transact by ETA

TRANSACT is where leaders in the payments industry from around the world head to conduct business. The conference brings professionals and decisions-makers from more than 1,000 payment companies together to strengthen relationships, expand their networks and create communities. With more than 150 speakers, the event focuses on payments technology and innovation, attracting payment networks, processors, merchants and financial institutions.

Insights regarding payments, mobile wallets, blockchain integration, best practices and more are shared here. If you’re looking for insights and to connect with a niche audience of payment companies, this conference is for you.

Register to attend

Wealth Management Edge

Wealth Management EDGE is a wealth management conference which powers investment, productivity and growth. It aligns industry-leading brands Inside ETFs+, WealthStack and RIA Edge. Within the Inside ETFs track, your learn about new investment strategies, product and portfolio construction ideas and meet industry advisors, issuers and influencers. WealthStack brings together a new generation of growth-oriented advisors who embrace technology to grow their businesses and wealthtech innovators. Finally, within RIA Edge, you’ll meet the fastest growing RIAs and some of the most influential voices in the industry.

You’ll learn about fine-tuning or developing your M&A, succession planning, compensation, human capital and leadership strategies. For us, the selling point is that you essentially get three conferences in one.

Register to attend

Finovate Spring

FinovateSpring gives attendees the opportunity to connect face-to-face with the FinovateSpring community. The common goal: plot a course for the future. This is the leading fintech conference on the west coast of the US, and it brings in more than 1,200 attendees who are executive-level in the fintech sector. There are also live demos of innovative fintech solutions and the latest developments, expert advice from key influencers, and remarkable networking opportunities.

You’ll meet fintechs, platform players, financial institutions, regulators and investors all who are working to redefine the future of financial services the world over and make valuable connections. If you’re on the West Coast, this is a no-brainer conference to attend. And, if you’re not on the West Coast, you can either head out for it or wait until the fall to attend its sister event, Finovate Fall, in NYC.

Register to attend

Consensus by Coindesk

Consensus is the world’s largest and longest-running conference in the fintech industry and a premier event. It also brings together some of the most influential across crypto, blockchain and Web3 sectors. The annual conference is a call-to-action for builders, creators, storytellings, and money-movers coming together for the future of financial technology and the Web3 economy. This year, Coindesk and EasyA are teaming up for a unique opportunity — a three-day hackathon attracting the world’s best developers to build the future of Web3. The conference promises “hard-hitting conversations with visionary speakers” and hands-on workshops geared towards solving industry challenges.

From keynote speeches and conversations with visionary speakers to hands-on workshops aimed at solving industry challenges, developers, investors, founders, brands, policymakers and more will walk away with the tools and insights needed to continue laying the foundation of a more decentralized future. We love the quality of attendees at this conference.

Register to attend

Fintech Talents

Fintech Talents North America brings together innovators and change-makers who are redefining the future of the fintech industry. The goal of the event is to share their thinking, innovative solutions and experiences in the rapidly evolving industry.

Fintech Talents features a diverse audience from the North American financial services industry — from early-stage fintech startups to the world’s largest service providers. At the event, you can exchange ideas, and meet partners and providers to help meet your business goals. While it’s a smaller conference, you can get a lot out of it.

Register to attend

DIGITAL BANKING by American Banker

DIGITAL BANKING is an immersive conference addressing the latest trends in digital banking. This includes artificial intelligence-powered customer experiences, omnichannel strategies and the rise of embedded finance. It offers engaging demos which showcase cutting-edge technologies and solutions. In addition, the interactive panel discussions attract industry leaders who touch on critical topics and provide practical insights. At DIGITAL BANKING, the networking experiences are thoughtfully curated and powerful.

If you’re in the banking or fintech communities, this event is a must-attend. You’ll learn how things like how to implement digital onboarding and processes to streamline customer acquisition. You’ll also learn how to leverage data analytics and AI to gain insights into customer behavior, stay on top of emerging tech like blockchain, AI and biometrics for potential integration, explore cybersecurity measures and much more. The conference provides a lot of ROI thanks to the networking and topics covered.

Register to attend

FinovateFall

Finovate Fall is the sister event to Finovate Spring. This conference attracts more than 2,000 decision-makers, 1,000 of which are from banks and investors in New York City. More so, it includes more than 70 demos. At the event, you’ll explore cutting-edge fintech solutions and new ideas at one of the world’s premier fintech showcases. Attendees come to Finovate Fall to have meaningful discussions with senior-level decision-makers who can help you and your company grow.

Attending Finovate events gives companies a competitive edge and regularly brings together some of the brightest minds in the fintech community. If you missed the spring event in San Fransisco or want to network even more, this is the event to attend.

Register to attend

Lend360

LEND360 is an annual event for the leaders in online lending that explores fintech industry trends and the latest technologies impacting consumer lenders, small business lenders, service partners, investors, bank representatives, and more. Regardless of whether you are a consumer or business lender, you’ll meet businesses, partners, and influencers to help you move your own business forward. Additionally, topics include recommendations for management growth, overcoming recent challenges, and preparing for the future.

You’ll also learn more about the financial trends impacting the industry. Additionally, you’ll hear about what cutting-edge solutions coming down the pipeline at the intersection of fintech and online lending. This niche audience makes it the perfect fit for those wanting connections within the lending industry.

Register to attend

AFP

Every year, the Association of Financial Professionals (AFP), hosts this massive networking event. It brings in more than 7,000 corporate professionals. Attendees come from the treasury and finance industries. The collaborative environment fosters the exchange of knowledge, views and strategies. It also helps to generate solutions faced by financial professionals today.

The programming, built by the AFP 2024 Task Force, features more than 100 sessions across seven tracks. The tracks are: capital markets and investments, career development, executive institute, financial planning and analysis, payments, risk management and treasure management. The AFP consistently puts on excellent conferences, and this ranks as one of our favorites for industry professionals.

Register to attend

Money 20/20

Money 20/20 is the world’s leading, premium content, sales and networking platform for the global money ecosystem. This event attracts powerful attendees to connect with and is the top show in the fintech world. More than 3,000 leading companies attend, 64 percent of which are already established businesses, and 31 percent are startup. In 2023, attending companies included Amazon, Google, Mastercard, Deutsche Bank, JP Morgan, Stripe, Bain Capital and more. It fosters ideas and connections with leaders from across the industry who wouldn’t normally be together in one place.

This year, the theme of the show is Human X Machine. It will address how the new world of humans and AI come together, how it will redefine experiences, and more. If you can only attend one event this year, this is the one you go to.

Register to attend

There are also a handful of exceptional international conference worthy of taking a look at, including Sibos in Beijing Oct. 21 – 24, 2024, Fintech Week London June 10 – 14, 2024 and Money 20/20 in Amsterdam June 4 – 6, 2024.

Are you ready to get out there?

By attending any of these conferences, you can be sure its money well spent. Not only that, attending will lead to new connections, new knowledge and a new perspective on the industry. If you’re interested in a curated list of conferences specifically for your company, connect with us today!

The Top SXSW Activations and Pop Ups to Check Out

Posted on March 13, 2024March 13, 2024 by Tpalmer Agency

In case you were caught up in the Oscar hoopla this weekend, there’s also another huge event taking place — South by South West (AKA South by or SXSW). This is the time when the annual pilgrimage of techies, creatives, musicians and more descend to Austin.

In an instant, the city turns into a hub for innovation. People who attend the festival are diverse, ranging from filmmakers to tech leaders, musicians and entrepreneurs. They head there to be inspired courtesy of big name panels with thought leaders, keynote speakers, introductions to the latest technologies and access to the many industries leaders for professional development.

But, SXSW isn’t just about panels, screenings and concerts. For SXSW badge holders, they get even more than conference sessions and music, they get access to the brightest minds leading brand activations. Brands play a massive role in creating the festival vibe and buzz courtesy of immersive brand activations. However, at this event, attendees don’t leave talking only about swag bags; they talk about the events. These events are major and designed to engage attendees, build buzz and get people talking on every social platform well past the end of the event. As marketers who create experiential experiences, we’ve always got our eyes on SXSW to see the thriving creativity and how it compares to last year.

While we’re not there this year (ICYMI, we’re busy gearing up for a NYC launch and our first Founder’s Dinner at the famed Hotel Chelsea later this month), we are still keeping tabs. These are our top picks for activations at the 2024 event that stand out for their creativity and social-media generating hype. Sadly, most of these events took place March 8th, March 9th and March 10th, so unless you were there over the weekend, these are but a memory. But, you never know. Perhaps you’ll stumble up an intimate setting with a special performance

SXSW Experience: the top SXSW activations

The La Croix House

Let’s get things started with one of our favorite sparkling waters, La Croix. This year, the brand created a house to establish its brand presence.

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On March 8, it was opened to everyone for free drinks and cocktails featuring all 31 (who knew!?!) flavors. Complete with a DJ, merch and interactive experiences, this was a crowd favorite. People piled into its ball pit, played cornhole and had a general awesome time in perfect spring weather. We loved how playful this activation was over the weekend.

Paramount+ Presents: The Lodge Experience

This year’s South By features a return of Paramount+ Presents: The Lodge. A staple of SXSW, the activation features themed sets tied to Paramount shows and movies, as well as drinks, music and even an airbrush tattoo station. The Clive Bar has been remade into The Lodge, complete with rustic decor and three floors of photo opps and experiences. Guests can sip on themed cocktails at the Lawmen: Bass Reeve’s saloon. Or, they can grab an Azalea, the signature drink of The Masters at the Paramount+ Pub.

But, it goes beyond that. There’s also a Halo interactive experience that allows fans to explore props and costumes. In addition, they can also step onto the iconic bridge of the USS Discovery in advance of the Star Trek: Discovery Season 5 premiere that’s on the SXSW schedule. Finally, The Chi, Survivor, Ink Master and others have inspired other interactive moments at The Lodge. What sets this activation apart is that its a festival series regular and delivers a familiar environment courtesy of The Lodge that attendees can return to every year.

Prime Video Fallout

To celebrate the new Amazon Prime Video series, Prime Video Fallout’s experience recreates the Wasteland shanty-town of Filly. The show, which premiers April 12 on Prime recreates the post-apocalyptic world of the show and gives attendees a chance to see if they have what it takes to survive in this immersive experience.

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Prime Video took a Downtown Austin parking lot at the Hotel San José and transformed it into “Filly,” a post-nuclear fallout world. Visitors (called Vault Dwellers) are then transported into this immersive experience. The creativity here is incredible. Vault dwellers enter through an old sewer tunnel and are greeted by local resident before they embark on a journey into the Fallout world. The goal is to get people psyched for the show’s first time on the air, and we think it definitely does that and more.

Audible Sound Experience

Audible pulled out all the stops for this year’s SXSW, including building a Ferris wheel and creating a carnival-inspired experience complete with carnival games, prizes and music.

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Throughout all of the immersive experiences, the brand is front-and-center. On the Ferris wheel, the gondolas have audio so people can listen to Audible content when riding. The games are all Audible themed and there is even one-on-one listening spaces. Plus, when it comes to content creation and content creators, this year’s theme lends itself perfectly.

Porsche Full Service

The luxury automobile maker pulls up to SXSW with it’s Full Service experience. Inside the activation, guests can wander through and learn about icons of the past, meet the new face of the brand’s electric future and witness the North American debut of the all-new Macan Electric.

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As far as strategic partnerships go, this one is brilliant because the tech-savvy audience is one of the maker’s target audiences. Not only that, but the activation also includes panel discussions daily, a happy hour, tiny garage musical performances and more. For those with SXSW badges, there’s even an exclusive concert featuring artists like Common, 9th Wonder and DJ Diamond Kuts.

Tide Laundry Experience

Tide is launching what it’s calling the “biggest laundry innovation of the 21st century” to SXSW attendees. The company’s newest innovation is Tide evo. This powerful cleaning formula packs 100% concentrated cleaning ingredients into a lightweight and convenient form. The plastic packaging is replaced with ready-to-recycle paperboard.

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At the activation, you’ll meet the industry leaders and scientists behind the product and participate in hands-on demos.

citizenM’s Bucking Bed

Stay in bed and win a free night at any citizenM hotel in the world. With a catch. Attendees get super interactive with this novel twist on the bucking bull in the form of a bucking bed. Climb on the bed and stay. on. Anyone surviving the 60-seconds as the bed furiously bucks to throw you off wins a free night.

@fox7austin We know you’ve heard of a bucking bull but how about a bucking bed? The activation was up @SXSW thanks to @citizenM hotels which held its grand opening for its Austin location. #fyp ♬ Western style bgm cowboy western etc.(1263171) – Shinnosuke Shibata

Engagement is achieved through this fun approach. And, it’s also a great way to attract people who wouldn’t normally stop. Who doesn’t want to watch someone stay planted on a bucking bed for a sweet prize?

Hook’em House

Finally, there’s Hook’em House at Antone’s. This spot is the hub for the University of Texas at Austin at SXSW.

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SXSW events here include installations, and panels with academic talent and entrepreneurs. It also includes UT Austin men’s and women’s basketball watch parties and live music performances. There is even a parade marching through downtown.

All in all, the activations at SXSW were fantastic. We cannot wait to see what brands pop-up next year. If you’re ready to head to SXSW and create a memorable activation, contact us today!

Why you should attend the InsurTech NY conference March 2024

Posted on March 12, 2024March 12, 2024 by Tpalmer Agency

If you’re in New York City March 20 – 21 2024 and in the insurance industry, then you need to be at InsurTech NYC. Taking place at Pier 60 Chelsea Piers, the annual event brings together industry leaders, insurtech founders, investors, traditional insurers and other solutions providers who support the community.

This event is one of our top event picks when it comes to the industry, and for good reason: it brings together all of the people you want to meet, connect with and learn from in one incredible event.

Why we love InsureTech and recommend attending

1. You can connect with the industry’s global leaders: The conference has an incredible line up of speakers. These include industry leaders, renowned experts and visionaries from the industry. It gives you a unique opportunity to learn from some of the best and gain valuable insights from those directly shaping the future of insurtech. It also provides you with some world-class networking which can lead to collaborations, and will keep you ahead-of-the-curve thanks to the collective knowledge of those you meet.

2. You discover cutting-edge innovations: At the event, you’ll be able to explore demos and presentations focusing on the latest advancements in the field. Moreover, you’ll see firsthand how innovations are transforming the industry. And, you’ll learn how to leverage those innovations in your company. Plus, the agenda covers a lot of content areas giving you the best experience. So, you’ll learn about emerging trends and technologies that will impact the future of insurance. Finally, this helps you prepare your business for changes and stay competitive.

3. Gain Valuable Knowledge and Insights: The conference includes interactive sessions and workshops designed to deepen your understanding of important issues and challenges facing the industry today. In addition, you’ll learn from industry experts and be able to apply what you learn to your own business.

4. Enhance Your Professional Development: At InsurTech NY, you’ll expand your network and build new connections with insurtech companies, solution providers, decision makers, inspirational founders and others. Also, you’ll stay on top of trends, gain new insights that can help drive innovation and growth, have new opportunities, and more.

For 2024, presentations are split up into two areas — property and casualty, and life and health. In addition, the event also features the largest InsurTech Competition on the East Coast. Prior to the event, there is a pool of 100 applicants. Next, that pool is whittled down to 10. Then, at InsurTech NY, the chosen 10 insurtech startups will pitch in front of investors.

Topics for the conference include:

Using Artificial Intelligence to Leverage New Insights

Will AI Ever Stick in the Insurance Industry

Talking to Customers with AI

Living up to the Embedded Insurance Promise

Driving Digital Growth in Specialty and Commerical

Using AI to Improve Workflows

Reinsurance Collateral Post-Vesttoo

Claims and Analytics

Managing Natural Disasters with Analytics

Speakers include:

Alex Timm, Founder & CEO, Root Insurance

Jack Kudale, Founder & CEO, Cowbell Cyber

Steve Shaffer, CEO, Homesteaders Life

Brian Luther, CEO & President, Navy Mutual

Claude Yoder, Founding Partner, Lockton Re

Tanner Hackett, CEO, Counterpart

Ryan Duques, AVP, Emerging and Innovation Partnerships, Travelers

Charanjit Saggu, Director of Underwriting Innovation, Zurich North America

Bryan Adams, Head of Catastrophe Analytics, Arch

Patrick Gallic, VP Business Innovation, Tokio Marine HCC

Nicolas Moskiou, EVP, Products, Innovations and Partnership, Humania Assurance

Wendi Bukowtiz, VP, Strategic Innovation, The Cincinnati Insurance Companies

Rhonda Marcucci, VP, Innovation, Gallagher

Nanditha Nandy, Head Data Driven Underwriting Solutions Americas, Swiss Re

Sam Hodas, Managing Director, Enterprise ESG Strategy, Nuveen, a TIAA Company

Allyson Laurance, VP, Strategic Initiatives, Prudential

Meg Duty, SVP, Puritan Life and Canvas Annuity

Rick McCathron, President & CEO, Hippo

Roseanna Laudisio, CIO, NIP Group

Cameron Torstenson, EVP & CMO, EMC Life

On the first day, Tony Lew, InsurTech NY’s Co-Founder, presents the keynote at 4:45 p.m. on the Insurance Innovation Playbook. Following, there’s a keynote fireside chat on AI and Analytics Advantage.

The second day’s keynote panel is at 11:25 a.m. — “InsurTech CEO Perspective: Paving the Path to Profitability” with InsureTech NY’s Co-Founder David Gritz, Timm, McCathron, and Kudale.

Are you ready to attend InsurTech NY? Register here.

Are you interested in learning more about other conference and events we recommend in the insurtech industry? If so, connect with us today!

5 Big Mistakes Businesses Make on Social Media + What to Do

Posted on March 1, 2024March 5, 2024 by Tpalmer Agency

We all know social media is a powerful (and necessary) tool for businesses. What started as simply a place to share status updates, photos and thoughts in 120 characters or less has evolved into a behemoth. Today, if your brand isn’t on at least one social media platform, it renders the company almost irrelevant. Social media is the best way to tell your brand story and raise brand awareness. To reach your target audience. To handle negative feedback. To deliver stellar customer service. To launch products. To promote products.

You get it.

If you’re not on social media, this is your reminder to stop what you’re doing right now and set up your social media accounts, and develop your social media presence. Immediately.

But, a word of warning: social media is powerful.

It can make your brand. Or, it can break your brand. It’s more than simply throwing up selfies, unedited photos of products, sales pitches, etc. Social media marketers know the type of content you need to build your customer base. They can work with you to create promotional content, tap into user-generated content, and develop a smart social media marketing strategy.

Of course, not every brand has the ability to bring on a team to help implement a content calendar or build a brand presence on these various social platforms. Their pain points are why we are here to help.

These are 5 of the most common mistakes brands make when it comes to developing an online presence across different social media platforms … and what you should be doing instead.

5 mistakes brands make on social media

Mistake #1: Adopting a one-size-fits-all model across all social media sites.

This is one of the most common social media mistakes we see businesses doing. It’s easy for a company to write a post and add a photo and post it on Facebook, Instagram, LinkedIn, X, Threads, and so on. But, each platform caters to a different audience and favors different formats.

For example, let’s use a company’s recent press coverage. Here’s how we would break it down:

– Facebook: Pull a quote from the article and use that as the copy, tag the publication and writer, then add in a few relevant hashtags and a location tag. Then, add the URL so it populates.

- Instagram: Use a gorgeous photo and in the caption share what the article was about, tag the publication and the writer, add a few relevant hashtags and then share a screenshot or PDF of the article in your stories with a link to the published article. Also, add that to a Press highlight.

– X and Threads: Share the link and engage with your community by asking a question. Tag the publication, writer and use relevant hashtags.

– LinkedIn: Take the opportunity to talk about your business and how it got noticed by the publication and include tags and link.

The goal here is to tailor the messaging to the social channels. Remember, Instagram is about leveraging visuals and video, Twitter and X are all about engaging in conversations, and LinkedIn is about emerging as a thought leader.

If you simply slap up the same copy for each platform, you won’t experience social media success. Your audience who might also be following you on all the different platforms might get tired of seeing the same posts on all the platforms.

Mistake #2: Posting just to post

When building your brand identity, the last thing you want to do is post just to post. It’s another one of the most common social media marketing mistakes we see. Posting just to post will reflect the lack of care you put into your content. People will definitely notice the difference between a quality post with meaning and a post that was mocked up within seconds.

The right way to use social media is to have a clear plan, understand basic social media analytics and post high-quality content across all your social media pages. Whether that be informational videos, info-graphics, or showing off company culture. Those posts will always be a hundred times better than a pointless post.

If you’re posting inconsistent, irrelevant content, bad photos, and copy that isn’t engaging, your brand will give off the impression that it doesn’t care about it’s audience and you will be chasing them away. It’s vital to get to know your audience. You want to understand customers’ and potential customers’ interests and pain points to create content that resonates with them. It’s important to anticipate and answer their questions, spark meaningful conversations, and engage with them.

By understanding analytics, you understand the best time to post, what content brings you the best engagement rates, and gain other valuable insights. This is a powerful marketing tool to help craft your branding online and create valuable content to keep your audience fully immersed.

Mistake #3: Abiding only by your content calendar

Another social media failure is sticking to a content calendar.

Yes, content calendars are important so they can keep you in line when it comes to posting and allow you to plan ahead. But, a part of your social media strategy needs to be paying attention to what is trending.

For example, when Instagram or TikTok have a song that is trending, they’ll sometimes throttle those posts so they reach more people. The algorithms on these apps are crazy with how they push out certain content if they have a trending song or filter.

Another example was when the Calvin Klein ad featured Jeremy Allen White who was in his underwear on a rooftop in NYC and the internet went crazy. Away, a luggage company, didn’t waste time and hopped on to create a similar video, acknowledging the video that was trending. They won social media around that ad because people found it hilarious and entertaining. They posted a photo of their suitcase, clad in the same CK white underwear, on a rooftop in NYC. It was a brilliant way to get in on pop culture and for the brand to reach a ton of new people.

People love it when brands get involved in trends and acknowledge some of the crazier ones. It makes companies and brands seem more human. Sticking only to a content calendar means you’re missing out on opportunities like this to grow your brand. You need to monitor trends, be ready to adapt your content, and participate in relevant conversations to connect you with your audience.

Mistake #4: Being perfect

Here’s your reminder: perfection does not exist. Therefore, be real on your social media networks.

Sure, it’s great to show polished product shots and graphics. But, it’s also important to be authentic and build trust. You want to humanize your business and make the brand relatable. You only have a few seconds to entice users to watch or listen to you and most times perfect often can equal boring. They want to see the “real you” behind the brand.

There’s a reason why TikTok has become one of the most used social media apps and it’s because most people who go viral are posting authentic and raw content. Audiences don’t want a perfectly produced commercial, they want to see what makes your brand human. The brands that are on TikTok right now know the laws of the land of being real have skyrocketed with their audience growth.

Remember, people love to connect with stories, emotions, and shared experiences. By hopping on Instagram Reels, TikTok, or even YouTube, and showing your brand is relatable and imperfect allows the audience to see themselves in your brand.

You can build immense brand loyalty by simply being more than just another faceless corporation, and allowing the people who believe in it and work for it to show their personality. When you share vulnerability, it shows you value transparency and honesty, which are necessary for building the all-important trust. Gaining trust with your audience is pivotal for brand retention and growth. The more people have your trust, the more they will talk about you to their friends and family. Nothing beats someone talking about your brand and how great you are to other people. Especially if they utilize social media to brag about you.

We also have to remember that it’s okay to make mistakes and it’s ok to admit that you made them (hey, we all make ”em!). So, talk about learning experiences and show that you’re human. There are already way too many robots out there with all this AI emerging, so we don’t need any more of those. People want to see real.

Content that incorporates all of these aspects are behind-the-scenes videos, sharing vulnerabilities, about company culture and celebrating imperfections (hello, blooper reel). Humor also makes you more relatable so it’s okay to embrace a little humor and lightheartedness in your content. Again, it makes your brand relatable and likable.

On your Stories, offer Questions for people to ask and then use those as starting points for content, or simply create a reel and answer them with a human on-the-fly. Additionally, be engaging with your audience; incorporate polls too to make them feel like they’re also a part of your brand. It’s ok to be lo-fi. After all, you don’t need fancy equipment or professional setups to create content that resonates and leads to growth. It’s ok to flub your words. It’s ok to have out-of-place hair. The world will keep turning and, importantly, your audience will keep supporting you.

Mistake #5: Only showing finished products

This goes along with mistake #4 and being perfect.

In an age where instant gratification is rampant, we can forget the power of showing the “how” behind the “wow.” Yes, we want to see the finished product, but more than that, we want to see the entire journey. We want to see how you got to that perfect ending. You’ll notice we talk a lot about authenticity and sharing a journey is a part of that. People crave authenticity. So, when you share stories, struggles, and growth, it lets audiences connect with you on a deeper level. They will feel invested in your successes … and challenges.

In addition, a transparent brand means a trustworthy brand. Moreover, the lessons you share are valuable content and allow users to feel connected to you. When you share progress updates, it invites curiosity. After all, we all know people love to see things unfold and offer their feedback. Consequently, followers feel like they are a part of the journey. Everything about your journey builds a connection to your audience. It gives them a glimpse into who you are, what you stand for, and how you achieve your goals.

Here’s your reminder

These are some of the biggest social media mistakes we’ve seen brands make. However, with our best practices guide, you can start down the path of building trust with your audience. And build your social media fronts.

Remember, these are key to your social media presence:

Tailor your content to each platform: Have a firm understanding of what each platform is good for and capitalize on it to tailor your content. It’s not one-size-fit-all; don’t treat it as such.

Know your audience: When crafting your content, make sure you customer is at the top of your mind and you connect with them on their interests and pain points. Have meaningful conversations and answer their questions. Don’t post just to post.

Embrace trends: Don’t be afraid to adapt your content calendar to capitalize on relevant cultural moments and trending topics. We all love a good meme.

Show your human side: Don’t strive for perfection – authenticity builds trust. Share behind-the-scenes glimpses, vulnerabilities, and imperfections.

Document your journey: Share your process, challenges, and lessons learned. Give your audience a window into your brand story and values.

Never forget, social media is a powerful tool, but it requires constant attention and commitment. By implementing these tips and being mindful of common pitfalls, you can navigate the social media landscape with confidence. The result? Your brand will thrive. Are you overwhelmed by all of this and don’t know where to start? Reach out to T Palmer Agency today. We offer full-service social media management and strategy and know the industry inside-out. Connect with us today and start growing your brand now.

The top 5 best activations from Super Bowl 2024

Posted on February 14, 2024June 27, 2024 by Tpalmer Agency

The San Francisco 49ers and Kansas City Chiefs weren’t the only thing we had our eyes on in Las Vegas on Sunday (although that overtime win by Kansas did have us biting our nails). As event planning and marketing experts, our interest was what was taking place across the city, not on the field or in a 30-second ad (which was a whopping $7 million per Super Bowl spot).

The Strip, which is already home to such huge brands, pop-ups and special events, was taken over by the Super Bowl for the first time this year. While yes, we were curious about seeing Taylor Swift perched in her million dollar box, the first Super Bowl ad we’d fall for (which BTW is really hard to pick when you’ve got celebs like Christopher Walken, Jennifer Aniston, Jennifer Lopez, Ben Affleck, Matt Damon, David Schwimmer, Aubrey Plaza, Kate McKinnon and Mayo Cat vying for top honors), we were much more fascinated by the star power and slew of football fans descending on the desert.

Creativity took center stage thanks to the creative direction of some marketing mavens, and we were here for it. Forget your standard logo-plastered booths and stale giveaways; this year, brands pushed boundaries, embraced interactivity, and forged deeper connections with audiences through unexpected partnerships.

This wasn’t just another marketing blitz; it was a playbook for event planners on experiential marketing.

But amidst the whirlwind of activations (and Usher’s Apple Music halftime show complete with special guests Lil Jon, Alicia Keys and Lil Wayne), five distinct experiences emerged, each offering valuable lessons for event planners seeking to leave their mark. So, grab your metaphorical playbook and prepare to be inspired, because we’re diving into the top five Super Bowl LVIII activations and the game-changing strategies behind them.

Which marketing campaign was our favorite leading up to Super Bowl Sunday?

Want to make your Super Bowl debut next year but crunched for time and need the pros in experiential activations to step in? Reach out to us today for a consultation and get ready to play with the pros.

Pepsi’s Big Game Vault

IMAGE DISTRIBUTED FOR PEPSICO BEVERAGES NORTH AMERICA

Pepsi’s activation for the game provided a unique opportunity for fans. Located in The Grand Bazaar Shops on the Strip, the weekend-long event was a hit.

What we loved

Pepsi gets it. The Vault itself was interactive and included games and music, creating a well-rounded sensory experience to keep fans engaged. But, the key to this activation wasn’t the games. Or the music. It was the concept.

The soft drink brand partnered with Puka Nacua, the LA Ram’s football team wide receiver, who is joining the ranks of rising NFL stars and Pepsi Zero Sugar NFL Rookie of the Year finalist. Fans got the chance to interact with him … with a twist. When the sun came up on Saturday, the Vault transformed into Pepsi Sip City Secrets – a first-of-its-kind ‘confessional’ for football fans to anonymously make their Super Bowl weekend secrets disappear with Puca.

Event planning take-aways

Think beyond static booths: Create dynamic experiences that evolve and cater to different needs throughout the event.
Sensory overload (in a good way): Stimulate multiple senses with interactive elements, music, and visually appealing design.
Exclusivity sells: Offer limited-edition items or unique experiences to drive engagement and excitement.
Leverage star power: Partner with relevant influencers or celebrities to enhance authenticity and appeal.
Don’t be afraid to experiment: Take risks and create unexpected elements that spark conversation and social sharing

Frito-Lay’s Cheesy Triumph

Top 5 marketing activations from the Las Vegas Super Bowl in 2024.

Las Vegas may be the wedding capital of the world, and Frito-Lay’s activation at Super Bowl LVIII took full advantage of that. The brands’ playful, attention-grabbing activations were impressive.

What we loved

The immersion. Frito-Lay went all in, in true Vegas fashion. First, there was the “Chip Strip Walk,” a fun Instagram-worthy opp where participants could walk giant replicas of iconic chips. They also had interactive games, food trucks and sampling area and more. But, our favorite thing was the Cheese Chapel, a pop-up wedding venue complete with Cheetos-themed vows, their mascot and legal ceremonies. These activations generated a ton of social media user-generated content, and collabs with influencers also helped elevate the activation so more would take notice.

Event planning take-aways

Don’t be afraid to be playful: Humor and unexpected twists can grab attention and leave a lasting impression.
Embrace social media: Encourage user-generated content, partner with relevant influencers, and create engaging content to amp up reach.
Cater to diverse interests: Offer something for everyone, whether it’s a unique experience, a photo opportunity, or a tasty treat.

Nickelodeon Scores Big with SpongeBob

The Nickelodeon broadcast labelled Travis Kelce as “Taylor Swift’s boyfriend” 😂 pic.twitter.com/0lQYWpYh7t
— The Sporting News (@sportingnews) February 12, 2024

Who says the Big Game is only for adults? Nickelodeon got in on the action with their engaging brand activation courtesy of the uber-popular underwater world of “SpongeBob SquarePants.” First, the network transformed a part of the Las Vegas Convention Center into an immersive experience for kids of all ages where fans of shows like Sponge Bob, “Paw Patrol” and “Teenage Mutant Ninja Turtles” could get involved. But, they took it a step further and joined CBS in telecasting the game on Nickelodeon complete with SpongeBob and Patrick commentary that was kid-friendly and adorable.

What we loved

The understanding. The activation was rooted in a deep understanding of its audience and nostalgia. Parents could relive memories and kids imaginations got to play. In addition, tt was so creative! This was the first telecast of this caliber to air and the little touches like calling Travis Kelce “Taylor Swift’s boyfriend” was a humorous spot aligned with pop culture and could resonate with younger viewers.

Event planning take-aways

Embrace nostalgia: Leverage familiar shows and themes to bring together generations and illicit joy.
Go beyond your brand: Tap into other relevant brands to expand reach and appeal to more people.
Promote family fun: Think about how activations can reach both adults and kids and bring them together for an inclusive and fun experience.

Marriott Scores Early Touchdown with “Super Bowl Sleepover” Contest

While many brands focused on activations during Super Bowl LVIII, Marriott’s foresight shone bright months earlier with their “Super Bowl Sleepover” contest. This play was perfect for generating pre-event buzz. After all, what football fan wouldn’t want to stay in a suite at the stadium, complete with pre-game amenities, exclusive viewing experiences and post-game celebrations?

What we love

The exclusivity! The contest offered one amazing prize that could generate interest and lots of chatter well before Super Bowl week. The activation also tapped into social media engagement and building the brand. And, because people had to enter to win via their website, they were able to capture valuable audience data Marriott can use for future marketing endeavors.

Event planning take-aways

Think beyond the event dates: Plan promotions and activations well in advance to capture early interest and extend your event’s reach.
Offer exclusive and desirable prizes: Create unique experiences that people genuinely want to win, increasing competition and engagement.
Gamify your pre-event strategy: Interactive elements like contests, challenges, and storytelling can build excitement and anticipation.
Leverage the power of anticipation: Keep your audience engaged with updates, reminders, and content related to the upcoming event.

Fanatic and EA Sports Touchdown with Madden Bowl Partnership

Some brands tap into star-studded commercials to make a splash for game day. Others pull out all the stops like Fanatics and EA Sports with the Madden Bowl. Friday night before the game, the House of Blues was home to the partnership, which was the end to the most-played season in the Madden NFLChampionship Series. At the venue, the event included interactive experiences capped by an all-star lineup of musicians including GRAMMY-nominated platinum artist Breland, six-time GRAMMY winning rapper Big Boi and four-time GRAMMY winners and Rock and Roll Hall of Famers, Green Day.

What we loved

The event tapped into culture, sports and gaming to create something special. Capitalizing on the already popular game, the brand was able to bring fans together for an immersive experience that went beyond the tournament. Fans could test their football skills, interact with players, win prizes and capture performances to share on social media.

Event planning take-aways

Embrace emerging trends: Look for opportunities to connect your brand with relevant and growing communities like esports.
Offer more than just a competition: Make your activation an immersive experience with interactive activities, meet-and-greets, and branded merchandise.
Foster community and connection: Create spaces for attendees to interact, share their passion, and build lasting memories.
Think beyond the event: Extend engagement with post-event content and online interactions to maintain momentum and community spirit.

But, also we love football

We’re huge football fans at T Palmer Agency! So, of course, we can’t talk just about the activations. Are the Chiefs the next football dynasty, hitting the echelon of New England Patriots/Tom Brady, Dallas Cowboys and 49ers of the 90s? Perhaps!

Also, fun fact: football legend Joe Montana was in attendance on Sunday. He’s played for both the Chiefs and 49ers and was the Chiefs honorary captain for this year’s game.

TL;DR

While the Super Bowl is come and gone until next year, for brand strategists and event planners, the 2024 experience will live on. While the on-field battle between the Rams and Chiefs captivated millions, it was the off-field activations that truly stole the show.

In true Las Vegas fashion, none of what we witnessed was average. This year’s Super Bowl saw brands push boundaries, experiment with interactive experiences, and leverage unexpected partnerships to forge deeper connections with audiences.

From Pepsi’s “confessional booth” to T-Mobile’s stadium takeover, this Super Bowl offered a buffet of innovative activations, each with valuable lessons for the event planning world.

For your next event, think like us

Skip the static booth

The days of static, forgettable booths are over. Brands like Frito-Lay with their “Chip Strip Walk” and Marriott with their “Super Bowl Sleepover” contest showcase the power of immersive experiences. Interactive games, themed installations, and exclusive pre-event offerings not only capture attention but also create lasting memories.

Remember to play

Humor and unexpected twists don’t just resonate with audiences; they go viral. Frito-Lay’s Cheetos Chapel is a perfect example, tapping into pop culture humor and generating social media buzz. It reminds us that brands don’t have to be afraid to be playful and inject their personalities into their activations.

Leverage star power

While celebrities and influencers have long been marketing staples, Super Bowl LVIII saw them used in fresh and innovative ways. Pepsi’s partnership with Puka Nacua for their “confessional booth” adds authenticity and personal connection, while T-Mobile’s exclusive access for customers and pre-game activities featuring star performers create a sense of privilege and excitement.

Build anticipation for a longer period of time

Don’t wait until game day to engage your audience. Marriott’s “Super Bowl Sleepover” contest months in advance is a testament to the power of building anticipation. Gamified pre-event strategies like contests and challenges, as seen with Fanatics and EA Sports’ Madden Bowl partnership, further fuel excitement and keep your brand top-of-mind.

Be social media savvy

From encouraging user-generated content to partnering with relevant influencers, brands like Frito-Lay mastered the art of social media engagement. Remember, in today’s digital age, your activation isn’t complete without an online presence that amplifies reach and fosters community spirit.

It’s about connection

This year’s Super Bowl activations went beyond product promotion; they fostered connections. T-Mobile’s takeover fostered a sense of community within the stadium, while Fanatics and EA Sports’ Madden Bowl event brought gamers together to celebrate their shared passion. It’s a reminder that successful activations leave a lasting impact by creating shared experiences and emotional connections.

Super Bowl LVIII wasn’t just a football game; it was a playground for creativity, a showcase for innovation, and a goldmine of inspiration for event planners and brand strategists alike. We know these aren’t simply trends; they are the future of experiential event marketing and a part of the ever-evolving landscape where audience engagement, immersive experiences, and social media savvy reign supreme.

As we look forward to the next Super Bowl, one thing is certain: the bar has been set, and the competition for experiential marketing dominance has only just begun.

Are you ready to ante up? T Palmer Agency is an experiential marketing and creative agency with a combined decades of experience in the industry. Connect with us today for a consult.

Why Experiential Marketing Rocks: A Fun Journey of Engagement

Posted on January 5, 2024March 5, 2024 by Tpalmer Agency

Hey there, marketing teams! We’re about to dive into a captivating realm of marketing that’s been making waves in recent years: Experiential Marketing. It’s not your run-of-the-mill advertising. Instead, it’s like a magic potion that captivates your audience and leaves a lasting impression.

So, why should you care about experiential marketing? Let’s break it down.

1. It’s Memorable

Experiential marketing is all about creating memorable moments. Think about it: which would you remember better, seeing an ad on TV or being a part of an immersive brand experience? Exactly! When you engage people’s senses and emotions, they’re more likely to remember your brand.

2. Building Stronger Connections

Here at T Palmer Agency, we pride ourselves on cultivating genuine connections that will last a lifetime. You know that saying, “People don’t care how much you know until they know how much you care”? Well, experiential marketing is all about showing your audience that you care. When you create experiences that resonate with them, you build deeper connections and brand loyalty.

3. Engaging the Senses

Experiential marketing goes beyond visuals and words. It’s a sensory adventure! Touch, taste, smell, hear, and see. Imagine walking into a store where you can actually touch and feel the products, or attending an event where you can taste new food and drinks. It’s a multi-sensory delight that leaves a mark.

4. Social Media Buzz

In the age of social media, everything is Instagrammable. Experiential marketing gives people something worth sharing. When your brand offers an incredible experience, you bet your bottom dollar that it’s going to end up on people’s timelines. The ripple effect is real, my friends!

5. Creating FOMO (Fear of Missing Out)

Exclusivity is a potent psychological trigger. When you offer a unique, in-person experience, you create FOMO. People don’t want to miss out on something amazing. So, they’ll flock to your events or stores, just to be part of the action.

6. Data and Insights

Experiential marketing is not just about the fun and games. It’s also a goldmine of data and insights. You can track customer behavior, preferences, and engagement levels. This data is a treasure trove for fine-tuning your marketing strategies.

7. Versatility

Experiential marketing isn’t limited to big events. You can apply it to various touchpoints in your customer journey. From pop-up stores to interactive website features, the possibilities are endless. We could consult you on which one resonates with your brand better.

8. Cutting Through the Noise

In a world bombarded with ads, experiential marketing is your secret weapon for cutting through the noise. It’s a breath of fresh air in a crowded digital space.

9. Generating Buzz and Hype

Remember the last time you attended an exciting event? You probably told all your friends about it, right? Experiential marketing generates buzz and hype, and word-of-mouth marketing is priceless.

10. ROI (Return on Investment)

Yes, we need to talk about the numbers. Experiential marketing has a fantastic ROI. When done right, which will be done if you partner with us, the investment in creating experiences can yield substantial returns, both in the short and long term.

So, there you have it, the lowdown on experiential marketing. It’s not just marketing; it’s an adventure, a journey, and an opportunity to create unforgettable moments for your audience. So, why not give it a try? Who knows, your next experiential marketing campaign might just be the talk of the town! Partner with us today and let’s start talking about how we can elevate your brand.

Crafting Compelling Visual Narratives: A Journey from Concept to Execution

Posted on December 13, 2023March 5, 2024 by Tpalmer Agency

Visual storytelling has always been a potent tool, but in our visually saturated digital era, it’s become an essential skill. A compelling visual narrative can transcend language barriers, evoke powerful emotions, and engrain messages into an audience’s mind. Let’s embark on a journey from the birth of an idea to its vivid realization.

Setting the Stage: The Power of Visual Narratives

At its core, a visual narrative is storytelling through imagery. Whether it’s a sequence of photos, an intricate illustration, or a multimedia production, the objective remains: convey a story without relying solely on words. Such narratives tap into our primal nature – we’ve been decoding visual cues long before written language. In the digital age, with attention spans dwindling, crafting an effective visual narrative is not just art; it’s strategic communication.

The Genesis: Conceptualizing the Story

Every gripping story starts with a robust concept. Begin by:

Understanding Your Audience: Define who you’re speaking to. What resonates with them? What are their aspirations, fears, and desires? A narrative crafted for millennials might differ starkly from one targeting baby boomers.
Determining the Core Message: What’s the essence of your story? Whether it’s a brand message, a social cause, or a simple emotion, this clarity ensures your narrative remains focused.
Sketching Initial Ideas: Mind maps, doodles, or mood boards can help bring vague concepts into tangible forms, setting the stage for the next steps.

Crafting the Visual Elements: More than Meets the Eye

With a concept in hand, it’s time to create the visual components:

Choose a Dominant Visual Style: Whether it’s minimalist, abstract, realistic, or surreal, this style should align with your narrative’s tone.
Selection of Medium: Digital illustrations, hand-drawn sketches, photographs, or mixed media – each offers a distinct flavor.
Color Psychology: Colors are powerful storytellers. Warm hues might evoke passion and energy, while cooler shades could suggest tranquility or melancholy. Choose palettes that amplify your narrative.

Weaving it Together: Cohesion is Key

A story is as much about the individual elements as it is about their collective harmony:

Sequential Flow: Ensure that visuals follow a logical progression, guiding the viewer seamlessly from the beginning to the end.
Rhythmic Balance: Just as a good story has highs and lows, your visual narrative should balance intricate details with moments of simplicity.
Consistency: While different elements can provide variety, a consistent theme or motif ensures your narrative remains cohesive.

Test, Refine, and Launch: Bringing Your Narrative to Life

Before unveiling your masterpiece to the world, gather feedback. Show it to a diverse group, noting their reactions and understanding. Refine based on this feedback. Finally, choose the right platform for your launch, be it a gallery, a social media page, or a website, ensuring it reaches the intended audience effectively.

A compelling visual narrative is a symphony of concept, visuals, and execution. When orchestrated with care, the result is not just a collection of images but an evocative tale that lingers, resonates, and influences. Dive deep into the art and science of visual storytelling, and your narratives will undoubtedly captivate and inspire.