The biggest insurtech conferences are crowded, noisy, and expensive. You can spend six figures on a booth, fly an entire team across the world, and still walk away with nothing but a stack of generic business cards.
Here’s the secret every fast-growing brand knows: the real deals don’t happen on the expo floor. They happen in the curated spaces around the main event.
That’s why every ambitious insurtech brand needs a conference-week activation strategy or risk blending into the background.
Stand Out or Fade Out
At ITC Vegas and other industry giants, you’re up against hundreds of brands all trying to grab the same investors, partners, and press. Your 10×10 booth is just another stop in a marathon of pitches.
Fringe events (think: private, invite-only gatherings running alongside the conference) cut through that chaos. They give you complete control over the environment, the guest list, and the conversation.
A few winning scenarios:
- A CEO-only breakfast where decisions are made before the expo even opens
- A rooftop cocktail party for investors and founders under the Vegas skyline
- An intimate roundtable where you lead the industry conversation
Fringe Events = Brand Power Plays
Fringe events aren’t just about networking. They’re about owning your positioning in the market.
- Want to be seen as an innovator? Make your activation a live, hands-on demo of your tech in action.
- Want to be a trusted leader? Host a closed-door roundtable for top execs to share insights they can’t post on LinkedIn.
- Want to directly align with your customer base? Bring policyholders and partners into the conversation in an authentic way.
This gives you the opportunity to position your brand.
VCs and Media Are Already at the Conference – Get Them in the Right Rooms
Large insurtech events are magnets for venture capital, journalists, and analysts. The difference between “I saw them at their booth” and “I was at their private investor dinner” is gamechanging.
At a fringe event, you’re not chasing them down – you’re giving them access to insights, people, and experiences they won’t get anywhere else that week.
These are the conversations that turn into:
- Follow-up meetings with decision-makers
- Exclusive press coverage
- Strategic partnerships that move the needle
The Price of Skipping Fringe Activations? Irrelevance.
Without a fringe activation, you’re stuck playing the conference lottery:
- Who will wander by your booth?
- Will you get a seat next to a potential investor during lunch?
- Will that journalist remember your pitch by the time they’re back at the hotel?
Fringe events take luck out of the equation. You create the room where the right people are guaranteed to be.
If your brand is showing up to ITC Vegas or other major insurtech events in 2025, you need more than a booth and a speaking slot. You need a moment.
That’s where T Palmer Agency comes in. We design and execute high-impact, high-intent fringe events that turn conference weeks into revenue-generating, brand-defining opportunities. From concept to guest list to post-event follow-up, we handle it all – so you can focus on the conversations that matter.
Ready to talk shop? Reach out to info@tpalmeragency.com to start the conversation on your conference fringe events.
