Company Overview
Bob Frady is Co-Founder & CEO of PropertyLens, a company that generates comprehensive home history reports that help you understand what’s going on BEFORE you put down your hard-earned money. Learn more at https://www.propertylens.com/.
Can you tell us a little about your background before starting at your company?
I have a deep background in geospatial data, along with technology leadership (even though I don’t code!) I like to find cool and difficult problems to solve, then solve them.
How did you start at your company? What were the first steps you took to get it off the ground and how did you identify the need for your product/service in the market?
I started PropertyLens for one specific reason. When I bought my last home, I went looking for a “Carfax for houses” and could not find one. I cobbled together data that I had and some supplied by my insurance industry friends and created a rudimentary version. It’s saved me 10% on the list price of the home! I then rounded up a couple of people I know and launched PropertyLens.
What innovations or unique features set your company apart from others in the industry?
In the effort to create a Home History Report, we ended up creating a veritable “supermarket” of property and risk data. So we not only provide reports, we’ve built industrial-strength APIs where users can access our supermarket to embed them in their own applications.
What has been the most effective strategy for scaling your business?
Adding the B2B channel via the API was an incredibly smart thing. We’ll use that revenue and success to continue our quest into the consumer market.
Looking ahead, what are your goals for the future of your company?
That PropertyLens is part of every real estate, insurance, and inspection transaction in the US!
