Company Overview
Emma Pratt is Co-Founder at Girl Math Capital, an alternative investing community for women that aims to democratize access to investing education and deal flow in the angel, real estate, and crypto ecosystems. Learn more at https://girlmath.capital/.
Can you tell us a little about your background before starting at your company?
My career started in investment banking – WFH from my childhood bedroom, of all places. I had just graduated from Vanderbilt, where I studied psychology and business, and eventually moved to New York City that winter. After about a year and a half executing a range of transactions and primarily working with companies in the consumer and technology spaces, I decided to jump to the operator side and join a fast-growing consumer tech company I’d long admired: Uber. I started on the Strategic Finance team and later moved to Corporate Development, where I worked on evaluating potential acquisitions and integrating our M&A portfolio. It was during my time at Uber that two of my best friends and I started Girl Math Capital, and this past August, I officially took the leap to build it full-time.
How did you start at your company? What were the first steps you took to get it off the ground and how did you identify the need for your product/service in the market?
Girl Math Capital started in January 2024 as a weekly virtual meeting with ten of our best friends. We’d bring in founders and investors to teach us, answer questions, and give us the kind of candid insight we felt like we weren’t getting anywhere else. A few months earlier, my two co-founders, Serena Ainslie and Porter Geer, and I had bonded over how much easier it seemed for our male counterparts to break into personal alternative investing. Anecdotally, I had begun angel investing in 2023 and found the space fun but intimidating – it felt like a solo sport, and I didn’t know where to turn for education or for a community to invest alongside.
About halfway through our pilot year, we decided to host our first in-person event featuring a panel of female founders and investors we admired. Word got out quickly, and we ended up with 140 guests and a waitlist of over 500. That was the moment we realized we were building something bigger than a weekly virtual meetup. The demand was real, and our solution became clear.
By January 2025, we formalized our curriculum across angel investing, real estate, and crypto; built out our investment process; and set up the operations to officially onboard our first cohort. When our second cohort joined in August, I knew I wanted to take Girl Math full-time.
Now, as we wrap up Cohort 2’s curriculum and open applications for Cohort 3, we’ve invested over $325k into 24 companies, and I have a good feeling that we’re just getting started!
What innovations or unique features set your company apart from others in the industry?
We’re the only women’s investment community that brings together education, multi-asset deal flow, syndicates, and a strong sense of community, all at an accessible price point. While other women-focused investing groups exist, most focus solely on startups. We intentionally broaden the scope: in addition to early stage venture, we cover real estate and crypto, with plans to add even more alternative asset classes over time.
Education is one of our core value propositions. We bring in experienced women across each asset class to teach, creating a space where members can learn in real time from people who have done it before. On the investing side, we not only introduce vetted opportunities, but we also run syndicates that allow women to participate at a lower check size than is traditionally required.
Community is the thread that ties everything together. We host virtual sessions and in-person events, and we’re looking to expand beyond NYC events into cities like San Francisco, Los Angeles, and Chicago. Most importantly, we do all of this while keeping membership affordable so women across ages, industries, and income levels can access these pathways to wealth-building.
What has been the most effective strategy for scaling your business?
Social media, hands down. There’s a natural limit to how many people you can reach through your immediate network, but when we share event photos on Instagram, post a TikTok, or one of our members talks about Girl Math on LinkedIn, we’re suddenly in front of an entirely new audience. It’s been the most powerful engine for our growth. We actually just brought on a new social media intern because we’ve seen how impactful this channel can be, so get ready for our LinkedIn, Instagram, and TikTok to level up.
Looking ahead, what are your goals for the future of your company?
In the near term, we’re excited to welcome our third cohort in January! If anyone is interested in joining us, applications are open through December 1st at www.girlmath.capital.
Longer term, our goal is to become the leading destination for women to explore and access alternative investing. For us, that means continuing to build a best-in-class educational platform through guest speakers, content, and resources, while offering unparalleled deal flow, running syndicates, and hosting memorable events that bring our members together and spotlight female founders and leaders.
Even further down the line, we’d love to raise a fund. Wherever the journey takes us, I’m proud to be building this solution alongside my two co-founders and our amazing members, founders, and supporters.
