Company Overview
Marc Lampe is Founder & CEO at Miss Moneypenny Technologies which enables businesses to use the native digital wallet apps Apple & Google Wallet to connect and interact with users in a new, powerful way. Their Saas Product, Wallet Studio, is a digital wallet engagement and automation suite that enables companies to transform digital wallet cards into dynamic, interactive, meaningful and invaluable communication hubs. Learn more at https://www.walletstudio.com/life-at-miss-moneypenny.
Can you tell us a little about your background before starting your company?
Before founding Miss Moneypenny Technologies, I had already been deeply immersed in entrepreneurship and finance. I launched my first company at 17, and just four years later, I successfully exited that venture. After studying business administration in Berlin, I worked at Deutsche Bank in Luxembourg for two years. This experience sharpened my perspective on large organizations and financial markets, but I was always drawn back to innovation and the dynamism of startups. Over the years, I helped build several young companies, which ultimately led me to founding Miss Moneypenny Technologies along with two good friends.
How did you start your company? What were the first steps you took to get it off the ground and how did you identify the need for your product/service in the market?
Miss Moneypenny Technologies began with a different business purpose but quickly evolved. After strategically honing into wallet technology, as a channel to deliver value for our clients, we first acted as an agency, and ultimately transformed into a full SaaS provider in this space. The need we identified was clear: companies wanted to engage customers digitally in ways that were immediate, cost-efficient, and native to users’ daily lives. By embedding digital insurance cards and loyalty solutions into Apple and Google Wallet, and transforming them into mini-apps, we enabled enterprises to enhance customer engagement while simultaneously decreasing operational costs, driving efficiency and increasing potential revenue streams.
What innovations or unique features set your company apart from others in the industry?
What sets us apart is our ability to go beyond simply digitizing cards. Our technology transforms wallet passes into powerful communication hubs. These smart cards live directly in the user’s mobile wallet and can fulfill multiple roles — from digital insurance cards that simplify claims handling to loyalty solutions that deepen customer engagement. This makes the wallet not just a storage tool, but a live, interactive channel between companies and their customers.
What has been the most effective strategy for scaling your business?
Our growth strategy has been anchored in focus and adaptability. Early on, we concentrated on the insurance industry — particularly property and auto insurance in Germany — where we built a strong foothold. That gave us credibility and a proven track record, opening doors to telecoms, automotive, and other adjacent industries. Internationalization is now underway, supported by investor partnerships that helped us scale faster and reprioritize toward scalable solutions rather than manual, one-off projects.
Looking ahead, what are your goals for the future of your company?
Looking ahead, our vision is to further expand internationally and become the leading SaaS provider for wallet technology across industries. We see wallet passes evolving into a universal touchpoint between enterprises and their customers — not only in insurance but also in banking, mobility, and retail. Our goal is to continue driving innovation while maintaining a balance between growth and sustainable operations. For us, it’s not just about technology adoption; it’s about fundamentally reshaping how companies interact with their customers in the mobile-first era.
