Money20/20 brought the global fintech community together in Las Vegas last week, and T Palmer Agency was proud to see our client CleverTap make a strong impression — both on the conference floor and beyond it. Between a standout booth presence and one of the most well-attended evening events of the week, the brand helped drive engagement and conversation around the future of customer retention and engagement in fintech.
CleverTap: A Booth That Merged Energy and Strategy
CleverTap’s 10’x20’ booth served as both a meeting hub and brand statement, offering a clear, modern showcase of how fintech companies can use real-time engagement data to drive growth. The space attracted a steady stream of attendees interested in lifecycle marketing, personalization, and customer analytics — reflecting CleverTap’s expanding influence within financial services. The team also used the booth to host client conversations and live demos that highlighted the company’s new product capabilities and strategic partnerships.
Fintech & Tonic: A High-Energy Networking Event
Beyond the show floor, T Palmer Agency co-hosted the Fintech & Tonic Happy Hour alongside Fiat Growth — one of Money20/20’s most talked-about networking events. The evening brought together over 250 attendees from across fintech, venture capital, and product leadership for a relaxed, high-energy night of music and connection.
The event was made possible through a strong group of sponsors: CleverTap, Middesk, FinanceBuzz, Hawk, and Perkins Coie — each representing a different angle of the fintech ecosystem, from marketing to compliance to growth strategy. The sponsor integration carried through from branding to experience design, creating a cohesive event identity that celebrated collaboration across the industry.
A Rock-Inspired Atmosphere with Modern Touches
The Fintech & Tonic experience leaned into a rock-inspired theme that matched the energy of Money20/20’s crowd. Guests enjoyed live music from a rock band, interactive moments at an AI-powered photo booth, and custom cocktails inspired by event sponsors. A dedicated VIP lounge gave sponsors and partners space for more intimate conversations away from the crowd — a thoughtful balance between visibility and relationship building.
Takeaways from Money20/20
This year’s Money20/20 reinforced the industry’s renewed focus on growth efficiency, retention, and intelligent automation. Across the show floor and the many networking events, the conversations were less about disruption and more about building durable, data-driven fintech models that can scale. CleverTap’s presence — both at their booth and through the Fintech & Tonic event — captured that shift perfectly, blending creativity with clear business outcomes.
Looking Ahead
The energy at Money20/20 made it clear that fintech’s next phase will center on connection — between data and strategy, technology and people, and brands and audiences.
Planning your next fintech event or conference activation?
T Palmer Agency helps growth-stage and enterprise companies elevate their visibility through integrated event strategy, brand storytelling, and media engagement; reach out to us at info@tpalmeragency.com.
