Company Overview
Sree Chintala is Founder & CEO at My-Legacy.ai, transforming estate planning through leading-edge technologies like GenAI, Blockchain, Cryptography and smart contracts. They tackle the challenge of preserving and transferring generational wealth securely in the digital age. They confront the prevalent issue of low adoption rates in estate planning, particularly among young adults, driven by ignorance and misconceptions. Learn more: https://linktr.ee/mylegacyai.
Can you tell us a little about your background before starting at your company?
Before founding My-Legacy.ai, I spent over 15 years building startups at the crossroads of technology and human need. I’ve always been focused on solving problems through technology. Over that time, I’ve worn many hats: founder, builder, problem-solver. Each venture gave me a new lens: how to scale lean, how to listen to users, and most importantly, how to create meaningful impact. My entrepreneurial journey wasn’t just about companies—it was about learning my shortcomings, building resilience, failing fast, and using those lessons to build something stronger the next time around. All of that experience came together in My-Legacy.ai.
How did you start at your company? What were the first steps you took to get it off the ground and how did you identify the need for your product/service in the market?
The idea for My-Legacy.ai came from a personal experience. My friend gave me his will years ago, counting on me to take care of his kids if something happened to them. Over the years, I forgot, and I misplaced his documents. His family was living under the false comfort that I would take care of their kids. I realized that this is a very common problem. The problem solver in me spent the next 7 years finessing the idea of Emergency Binder, a secure digital go-bag for families. What you see in My-Legacy.ai is the constant struggle of fine-tuning the solution over the past 7 years.
What innovations or unique features set your company apart from others in the industry?
What makes My-Legacy.ai stand out is how we blend empathy with technology. A few key innovations include:
- LegacyScore: Inspired by how Credit Karma simplified personal finance, we built a simple score that shows families how “ready” they are with their estate planning. It transforms an intimidating process into something clear and actionable.
- Patents in progress: With over 10 patents pending across areas like blockchain asset protection, secure AI-driven interactions, and accessibility-friendly design, we’re creating a foundation that no one else in the space has.
- Accessibility-first approach: Our platform is built to be inclusive—voice support, screen reader compatibility, and cognitive-friendly UI ensure that no family is left behind.
- AI + Blockchain together: While many companies focus on one technology, we’ve combined conversational AI, cryptography, and blockchain to address both usability and trust.
The impact has been clear: attorneys use it to pre-qualify clients, families use it for peace of mind, and advisors see it as a tool that makes their jobs easier.
What has been the most effective strategy for scaling your business?
Our growth story is a mix of discipline and partnership. We chose to stay lean—operating with a very lean monthly burn, largely thanks to AWS credits—while focusing on building the right product. Instead of scaling through aggressive ad spend, we built trust through strategic partnerships with attorneys, insurance providers, and wealth managers. These partners already had client trust but lacked the digital tools—My-Legacy.ai filled that gap.
That strategy helped us grow to 50,000+ non-paying users, secure $820,000 in funding, and earn recognition such as a #2 launch on Product Hunt and the 1871 Web3 Award. More importantly, it allowed us to build credibility in a sector where trust is everything.
Looking ahead, what are your goals for the future of your company?
Looking ahead, the vision for My-Legacy.ai is bold: to make estate planning as intuitive and mainstream as online banking. We’re expanding into global markets including the U.S., India, the U.K., and the UAE. The product roadmap includes deeper integrations with legal and financial ecosystems, and we’re doubling down on features that make estate planning not just secure, but empowering for families.
Ultimately, our north star is simple: we want to remove confusion, prevent conflict, and give people dignity in how their legacy is passed on. If a family can feel peace of mind knowing that their wishes, assets, and even memories are protected and clearly communicated—then we’ve achieved our mission.
One line that sums it up :
Technology should not only make life easier – it should make life’s hardest moments easier too. That’s why I built My-Legacy.ai.
