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Case Study

Hartley
Group
Coatings

Services
  • Web Design & Development
  • Mobile Design
  • Brand Identity & Strategy
  • UX/UI & SEO
  • Logo Design

Industry

Wood Coatings Distribution

Website

Hartleygroup.co

Case Study: Transforming Hartley Group Coating's Digital Presence with Comprehensive Brand work, Web Development, and UI/UX Design.

Industry

Wood Coatings Distribution

Introduction

Hartley Group Coatings is renowned for their expertise in cabinetry and wood-coating distribution. In a world of mass-produced, out-of-the-box construction solutions, they bring customized solutions to their clients.

“We bring our customers' visions to life, transforming their homes into spaces of comfort and happiness. For us, there is no greater reward.”

Hartley Group Coatings (HGC) recognized the need for a comprehensive digital transformation to better reflect their market position and facilitate future growth. They approached T Palmer Agency to spearhead a full redesign of their branding guidelines, website development, and user interface/user experience (UI/UX).

Challenges

Hartley Group Coatings faced several challenges that necessitated this transformation:

Outdated Brand Identity: Their existing logo and branding did not adequately reflect their expertise and industry leadership. 

Ineffective Web Presence: The old website lacked modern design elements and was not optimized for user engagement or conversion.

Poor User Experience: Navigation was unorthodox and the outlay of the site was missing clear calls-to-action for users to flow through their sales funnel.

Objectives

Our primary objectives for this project were the following:

  • Revitalize the Brand Identity: Develop a cohesive and modern brand that aligns with Hartley Group Coatings values and market position.
  • Redesign the Website: Create a visually appealing, responsive, and user-friendly website.
  • Enhance UI/UX: improve the overall user experience to increase engagement and conversions.

Brandwork

Our team began with a thorough analysis of Hartley Group Coatings’ core values, target audience, and market positioning. Using this information and HGC’s vision, we began to sketch out designs.

  • Logo Redesign: We designed a new logo that is sleek, modern, and versatile.
  • Color Palette: A new color scheme was chosen to convey professionalism and trust.
  • Typography: Modern fonts were selected to enhance readability and aesthetic appeal.
  • Brand Guidelines: Comprehensive guidelines were created to ensure consistency across all platforms.

WEB DESIGN & DEV

After several iterations and multiple rounds of testing, we designed and developed a site that not only integrates their new visual identity but also meets the following requirements:

  • Modern Aesthetics: The website features a clean, professional design with high-quality visuals.
  • Responsive Design: The site is fully responsive, ensuring an optimal experience on all devices.
  • Content Management System: We integrated a robust CMS to allow Hartley Group to easily update content.

UI/UX DESIGN

Our team set about developing a sitemap centered around a clear conversion funnel. HGC offers various solutions depending on the needs of professional contractors, manufacturers or suppliers. Therefore, multiple journeys were created, tested, and developed.

We made sure to incorporate clear calls to action, stunning wood-centered visuals, a professional aesthetic, and intuitive navigation.

USER CENTERED DESIGN

We conducted user research to understand the needs and preferences of Hartley Group’s clients.

  • Streamlined Navigation: Simplified the site’s navigation structure to ensure users can easily find information.
  • Interactive Elements: Added interactive features such as contact forms, service overviews, and client testimonials to enhance engagement.
  • Performance Optimization: Ensured fast load times and smooth performance across all devices.

Implementation

The implementation process was carried out in phases, with continuous feedback from Hartley Group to ensure alignment with their vision.

  • Discovery Phase: Comprehensive research and stakeholder interviews.
  • Design Phase: Creation of brand assets, wireframes, and design prototypes.
  • Development Phase: Coding the website, integrating CMS, and rigorous testing.
  • Launch Phase: Deployment of the new website and post-launch support.

Conclusion

The comprehensive redesign of Hartley Group Coating’s brand, website, and user experience has positioned them for continued growth and success. By partnering with our team, Hartley Group now enjoys a modern, engaging, and high-performing digital presence that resonates with their target audience and supports their business objectives.

For more information about how we can transform your digital presence, contact us today.

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