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Instanda

Transforming Europe-based Enterprise into U.S. Event Marketing Powerhouses

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Project Overview

We partnered with InsurtechNY to streamline their transformation into a global brand, providing consultation on U.S event and marketing strategy.

Most notably, we leveraged longstanding relationship with conference organizer to secure competitive positioning for prime visibility for ITC Vegas 2023.

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Accomplished
Excellence

The client faced the following pain points

  • A. A need for proficiency in U.S. event and marketing strategies.

  • B. A need for structure within the sales team.

  • C. A need for streamlined communication between UK headquarters and the U.S.

  • D. Limited familiarity with effectively attending the right conferences and securing sponsorships.

  • E. Uncertainty surrounding the importance of booth size, placement and design.

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Potential
Unlocked

  • Negotiated
    Key Sponsorships
    Successfully negotiated multiple sponsorship opportunities, including a competitive sponsorship previously monopolized by their main competitor. Which also allocated $200k in savings.
  • Attention-Grabbing Booths &
    Optimal Booth Placement
    Secured prime booth placements at all attended events and designed several eye-catching booths that not only embodied their brand identity but also optimized their presence across multiple conferences.
  • Managed Budget &
    Business Development
    Provided support in managing their budget, ensuring strategic allocation of resources for maximum impact. Collaborated closely on business development strategies, aligning efforts with marketing initiatives to foster sustained growth in both Europe and U.S. markets.
  • Streamlined
    Brand Messaging
    Streamlined brand messaging cohesiveness between Europe and the U.S., ensuring a unified and impactful presence.
  • Conducted In-Depth
    Competitor Analysis
    Conducted a thorough competitor analysis, providing insights to enhance their competitive edge and strategic positioning.
  • Produced Client Interview
    Video Content
    Oversaw the production of 3 of their client's interview content to strengthen thought leadership and industry influence. Additionally supplied a dedicated videographer to capture and produce impactful visual content, elevating marketing and promotional initiatives.
  • Secured Strategic
    Speaking Engagements
    Secured a prestigious speaking slot on a panel directly competing with their major rival at a pivotal industry event in 2022, and successfully secured similar high-profile opportunities across multiple events.

See what we can do for you

 

 

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Reflections
From Our Client

T Palmer Agency made it really easy. All we had to do was show up and put out the collateral. We did not have to worry about signing all of the event forms or setting up the booth. they really took care of everything.

Instanda Team

At ITC Vegas 2023

T Palmer Agency gave us brand recognition in North America and they helped open a lot of doors that we wouldn’t be able to open on our own. They also helped us get more cost-effective booth placements, badges and sponsorships.

Ashley Snellar

Instanda's North American
Marketing Manager

Let’s partner up!

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