Web Refresh for the future of customer experience
OvationCXM is an industry leader in AI powered customer experience platforms. We worked alongside them to redesign their website, improve the overall user experience.
Our approach involved enhancing the site’s navigation and reorganizing the brand’s content to not only be more effective, but also emphasize OvationCXM’s values and services.
Key objectives were to:
A. Improve ease of use
B. Maintain consistent design
C. Refine communication
Expected outcomes include:
A. Increase user engagement
B. Boost search engine visibility
C. Simplify content updates
Before initiating the redesign process, research and testing were conducted to determine potential challenges and pain points in the current design.
01. Proto
Personas
02. Usability
Testing
03. Priority
Matrix
04. User
Journeys
05. Heuristic
Evaluation
06. Competitor
Analysis
By developing a consistent library of branded components, we were able to design the website with a visual coherence that spanned across a number of different pages.
From the navigation to the layouts to the buttons used, each element was designed to make the user’s journey as clear as possible.
The fully responsive site was built and hosted on Webflow to ensure a seamless experience on a number of devices.
Minimal micro-animations and interactive components were used throughout for a more content-focused and simple approach.