Company Overview
Vishal Sankhla is Co-Founder & CEO at Outmarket AI – building the Intelligence Layer for Commercial Insurance, empowering brokers, MGAs, and wholesalers with AI-powered insights and automation. Instead of sifting through spreadsheets, PDFs, and fragmented systems, insurance professionals can now rely on AI to anticipate needs, automate workflows, and surface revenue opportunities in real time. Learn more at https://outmarket.ai/.
Can you tell us a little about your background before starting your company?
Before starting Outmarket, I spent the last two decades building data and AI products across some of the most innovative companies in tech, including Uber, Meta, and Ethos. My passion has always been solving real-world problems with data and technology, and I’ve had the opportunity to work directly with drivers, small businesses, and families to build solutions that scale and deliver impact. I helped scale Ethos’ consumer and agent business by spending time with agents, brokerages and agencies all over the US, understanding their pain points, and building a product they loved.
How did you start your company? What were the first steps you took to get it off the ground and how did you identify the need for your product/service in the market?
We started Outmarket in 2023 to bring modern, AI-powered workflow and data intelligence tools to the insurance industry. The idea came from firsthand conversations with brokers, MGAs, and wholesalers who were drowning in PDFs, portals, and disconnected systems. They lacked access to real-time data, and their teams were spending hours on manual processes.
Our first step was building a natural language Q&A experience for structured and unstructured insurance data. But we quickly realized that data alone was not enough. Teams also needed a better way to act on that data. That is when we expanded into workflows like quote comparison, policy review, proposal generation, and market appetite search, making it easy to go from insight to execution in a single interface.
Outmarket is the only full stack platform in an industry that is overwhelmed by point solutions. Instead of stitching together dozens of disconnected tools, teams can now work faster, smarter, and more collaboratively in one place, powered by AI and built specifically for insurance.
What innovations or unique features set your company apart from others in the industry?
Outmarket is built as an AI-first platform from the ground up. What sets us apart is our ability to handle both structured and unstructured data, turning insurance documents into instant insights and workflows. Our users can ask questions like, “show me loss trends by carrier and product” or “compare these quotes side-by-side”, and get accurate, actionable answers in seconds. We also integrate deeply into AMS systems like Applied EPIC and support critical workflows like policy reviews, quote comparisons, proposal generation, and market appetite search.
What has been the most effective strategy for scaling your business?
The most effective strategy for scaling has been working closely with early design partners and delivering value quickly. We focused on solving real problems, not hypothetical ones, and our platform spread through word of mouth. We’ve also been intentional about balancing enterprise-grade security and compliance with usability, which has helped us land large accounts while keeping implementation friction low.
Most of our customers are live within minutes and see value the very first time they use the product. That speed to value has been a major driver of adoption and retention, especially in an industry where long implementations are the norm.
Looking ahead, what are your goals for the future of your company?
Looking ahead, our goal is to become the connective tissue for the insurance industry, bridging data, insights, and workflows across brokers and MGAs. We’re focused on driving profitable growth through automation, intelligence, and better decision-making. We want every insurance team to feel like they have AI-powered assistance that helps them win more business, faster.
