Money20/20: Marketing and Trust in Fintech’s Future

Posted on October 31, 2024January 19, 2025 by Tpalmer Agency

Article Summary

Money20/20 Day 4 emphasized trust-building, loyalty programs, and creative differentiation in fintech marketing. Sessions covered transparency in AI use, effective marketing channels, and the evolving role of CMOs in shaping fintech’s future. T Palmer Agency, a leader in experiential and digital marketing, offers fintechs services from brand positioning to UI/UX design, web development, and omni-channel marketing to build impactful, consumer-focused brands.

Money20/20’s final day focused on the power of marketing and communications within the fintech space, covering themes like trust-building, creative differentiation, and the role of generative AI in shaping brand voice. Leaders and innovators shared strategies for standing out in an increasingly competitive industry and emphasized the role of transparency in building consumer loyalty.

Morning Sessions: Loyalty and Trust as Currency

The day began with a focus on loyalty, exploring how fintech brands can foster long-term consumer relationships. In the session, “Beyond Transactions: Unveiling the Emotional Currency of Loyalty Programs,” speakers shared insights on building emotional connections with users, showing that fintech loyalty goes beyond incentives and discounts. They discussed how brands can create value-driven programs that resonate with consumers’ values and financial needs.

Following this, “Building Fintech Trust: From 0 to 100” tackled the critical role of trust in fintech marketing. Panelists explored the nuances of trust-building, particularly how transparent communication and a strong brand mission can elevate consumer confidence. This session highlighted that trust is a gradual process built on consistent, transparent practices—something particularly important for fintech companies navigating consumer concerns over data privacy.

Creative Strategies and Differentiation in Fintech Marketing

As competition intensifies, fintech brands face the challenge of differentiating themselves from one another. Several sessions on Day 4 addressed this “sea of sameness” and offered strategies for standing out. The panel, “The Last Unfair Advantage We’re Legally Allowed to Take: Creativity,” offered insights into creative branding tactics that help companies capture attention and build a memorable identity. Speakers encouraged fintech marketers to use bold, original campaigns to cut through the noise while staying compliant and respectful of consumer privacy.

In “Breaking Out in a Sea of Sameness,” panelists discussed practical ways fintech brands can avoid blending in. Through examples of brands that have successfully differentiated themselves, they demonstrated how companies can use customer-centric messaging and unique value propositions to engage their target audience authentically.

Creative Strategies in Marketing at Money20/20

“Giving Power Back to the Creators” furthered this theme by focusing on how fintech can empower creators through marketing. This session underscored the importance of partnerships with creators and influencers to strengthen brand trust and reach, especially among younger audiences who seek authenticity and relatability.

Harnessing AI for Trust and Personalization

The rise of generative AI has added a new layer to marketing strategies, particularly in content creation and customer interactions. In “Trusting What You Create: The Promise and Pitfalls of Generative AI,” speakers explored how AI can enhance personalization but also warned of potential downsides. They emphasized the need for fintechs to be transparent about their AI use, as customers increasingly value knowing when and how AI is involved in their experiences.

This session highlighted that while generative AI offers powerful personalization capabilities, it must be used responsibly to maintain customer trust. Panelists encouraged fintech marketers to disclose AI involvement clearly and to ensure that the technology aligns with the brand’s values, reinforcing a transparent and trustworthy customer relationship.

Exploring Marketing Channels: Owned Media and Influencers

Another key discussion revolved around selecting the right marketing channels, especially as new platforms and tactics emerge. In the session, “Choose Your Channels: Leveraging Owned Media and Influencers in Fintech Marketing,” panelists shared insights into how fintech brands can optimize both owned and influencer-led channels. The conversation underscored the value of building a consistent brand presence across channels that fintechs can control, like their own blogs, social media, and podcasts, as well as the complementary role of influencers in expanding reach and establishing authenticity.

This approach to channel selection speaks to a broader trend in fintech: prioritizing direct, transparent communication. Owned media allows fintechs to control their narrative and maintain consistency, while influencers can humanize the brand and help bridge gaps with niche or hesitant audiences.

Afternoon Spotlight: The Future of Fintech CMOs

Day 4 also included forward-looking insights tailored to fintech’s next generation of marketing leaders. “Next Gen CMO” and “CMOs Paving the Path Forward for Fintech’s Future” were sessions dedicated to the evolving role of Chief Marketing Officers. Panelists discussed how fintech CMOs are increasingly responsible not only for growth metrics but also for building a brand identity grounded in trust and value.

In particular, the CMOs shared their approaches to aligning marketing with broader business goals, such as customer loyalty and regulatory compliance. These discussions highlighted that the modern fintech CMO is expected to be adaptable, insightful, and in tune with both consumer expectations and industry regulations—a role that T Palmer Agency understands deeply and is equipped to support.

Reflections on Money20/20: A Blueprint for Fintech Marketing and Beyond

The four days of Money20/20 highlighted fintech’s trajectory in an era marked by consumer trust, innovative digital solutions, and sustainability. Across each session, three core themes emerged:

Transparency as a Pillar of Trust: Consumers demand transparency more than ever, whether regarding data use, AI involvement, or brand values. Fintechs that prioritize clear communication and responsible practices are likely to build lasting customer loyalty.
Creative Differentiation in a Crowded Market: The emphasis on creative strategies underscored the value of standing out through unique, authentic campaigns. As the fintech space grows, so does the need for brands to create memorable, customer-centric experiences.
Data-Driven Marketing Leadership: Fintech CMOs now play a strategic role in shaping brand narratives that align with both consumer values and compliance needs. This shift emphasizes the importance of data-backed insights and agile leadership.

How T Palmer Agency Can Empower Fintech Brands in a Marketing-Driven Landscape

In the fast-evolving fintech sector, aligning with an experienced marketing partner is crucial for building and scaling impactful brands. T Palmer Agency offers a comprehensive suite of services designed to help fintech companies succeed in today’s digital-first market. With our history of producing events on par with Money20/20, we have the expertise to craft powerful campaigns that resonate deeply with target audiences and drive sustainable growth.

Rendering of Your Immersive Event Marketing

Rendering of Your Brand Activiation

Rendering of Your Fintech Marketing Event

Rendering of Your Insurtech Event

Rendering of Interavtice Event Experiences

Rendering of Your Event Marketing

Experiential and Event Marketing: Having produced large-scale events like Money20/20, T Palmer Agency excels in creating immersive brand experiences. Whether it’s a marquee event, product launch, or community activation, we manage every detail to deliver memorable experiences that connect brands with their stakeholders.
Data-Driven Campaigns for Consumer Trust: Our trust-building campaigns prioritize transparency and value-driven messaging, addressing consumer needs and fostering brand loyalty in a privacy-conscious market.
Web Development and UI/UX Design: With fintech’s reliance on seamless digital interfaces, our web development and UI/UX design services ensure that brands offer an intuitive, engaging user experience. We create websites and applications that combine aesthetic appeal with optimal functionality, delivering a cohesive brand experience that instills confidence and promotes user satisfaction.
Sustainable Brand Positioning: As sustainability becomes a top priority, T Palmer Agency helps brands highlight their eco-conscious practices. We emphasize ethical investments, carbon-neutral products, and socially responsible services, appealing to eco-conscious consumers.
Omni-Channel Marketing for Brand Visibility: From owned media to influencer partnerships, we design comprehensive omni-channel campaigns that meet consumers where they are, creating a unified brand message across platforms.
Digital Identity and Security Messaging: As digital identity and security gain importance, we support fintechs in communicating their commitment to secure, privacy-focused experiences, reassuring customers and building lasting trust.

By partnering with T Palmer Agency, fintech brands gain access to a strategic team that understands the importance of blending brand-building with top-tier digital design. Our expertise in web development, UI/UX design, content marketing, and event production ensures that fintech companies can deliver exceptional experiences both online and offline, meeting consumers’ growing expectations for security, transparency, and ease of use.

Final Thoughts on Money20/20 and Fintech’s Path Forward

As Money20/20 concluded, it was clear that the event set a powerful blueprint for fintech’s future. The themes of transparency, innovation, and inclusivity came through across every day, emphasizing the industry’s commitment to ethical, consumer-centered growth. With T Palmer Agency by their side, fintech companies can navigate this landscape confidently, leveraging both our strategic marketing expertise and our experiential marketing capabilities to create meaningful connections and drive sustainable growth.

Money20/20 may have come to a close, but its impact will continue to shape fintech’s next chapter—one where trust, transparency, and creativity define success! Join us at our upcoming wellness summit for founders, The Future of Founders: The Wellness Blueprint, on January 23rd, 2025 at Tribeca 360 Rooftop in New York city!

Money20/20: Privacy, Payments & Sustainable Fintech Innovation

Posted on October 30, 2024January 19, 2025 by Tpalmer Agency

As Day 3 of Money20/20 kicked off, the focus turned to data privacy, payment innovations, and sustainable fintech practices. Attendees explored strategies for protecting consumer data while encouraging innovation, the latest digital payment solutions, and sustainable practices that balance profit with impact. Here’s a recap of Day 3’s standout sessions, vibrant fringe events, and a preview of the final day’s highlights.

Morning Panel: Data Privacy in the Digital Age

Day 3 began with the much-anticipated panel, “Data Privacy in the Digital Age: Striking a Balance Between Protection and Innovation.” Tanya Elliott, Google’s Chief Privacy Officer, Aliyah Turner, Meta’s VP of Privacy, and Christopher Park, PayPal’s Chief Data Ethics Officer, shared insights on fintech’s complex data privacy landscape.

Elliott emphasized a collaborative approach to data privacy, advocating for fintech companies to create transparent practices that protect consumer data without limiting innovation. Turner outlined Meta’s new framework to help financial platforms handle data securely and responsibly. Meanwhile, Park highlighted PayPal’s dedication to ethical data practices and clear communication with users.

Key Takeaways:

Transparency as a Trust Builder: Consumers are increasingly concerned about data use, making transparency in data collection and sharing crucial for building trust.
Collaboration with Regulators: Panelists emphasized cooperation with regulators to develop adaptive, compliant privacy frameworks that evolve with technological advancements.
AI and Privacy: As AI solutions spread, companies must handle data ethically and securely, protecting user information while maintaining compliance.

In Focus: The Future of Digital Payments

The morning focus then shifted to digital payments with the session “The Future of Payments: Real-Time, Secure, and Seamless.” Led by Rashid Patel, Square’s VP of Product, and Marie Gonzalez, Stripe’s Head of Global Partnerships, the panel addressed the transformation in payment systems, covering real-time payments, cross-border transactions, and enhanced security protocols.

Gonzalez explained how Stripe’s new tools will make real-time payments easier for small businesses to access. Meanwhile, Patel shared insights on Square’s security upgrades designed to reduce fraud in high-volume transactions. Attendees left with a clearer view of how rising demand for fast, secure, and accessible payment options is reshaping the digital payments landscape.

Trending Themes:

Increased Focus on Real-Time Payments: Rising demand for instant transactions is driving the U.S. to accelerate real-time payment initiatives to stay competitive.
Security Innovations: As real-time payments grow, stronger security measures—like multi-factor authentication and AI fraud detection—are essential for safety.
Global Accessibility: Cross-border payment systems are evolving, providing more accessible, affordable solutions for consumers and businesses, particularly in underserved areas.

Afternoon Workshops: Sustainability in Fintech

n the afternoon on Day 3, workshops shifted focus to sustainable practices in fintech. The first session, “Greening Fintech: How Financial Services Can Drive Sustainability,” opened this discussion. Representatives from Bank of the West, Greenlight Capital, and Chime shared their sustainability initiatives, including carbon-neutral credit cards and eco-friendly investments.

Elizabeth Chambers, Chief Sustainability Officer at Bank of the West, emphasized the bank’s commitment to reducing environmental impact. She highlighted their focus on green loans and partnerships with eco-conscious organizations. Next, Tom Lin, Sustainability Lead at Greenlight Capital, addressed the rising demand for eco-friendly investments. He noted that these investments support responsible practices without compromising returns.

Workshop Highlights:

Carbon-Neutral Products: Banks and fintechs are creating products, like carbon-neutral credit cards, that let consumers make eco-friendly choices by offsetting emissions.
Impact Investing: Fintech firms are promoting sustainable investments with products focused on companies that prioritize responsible environmental practices.
Education and Advocacy: Sustainability leaders stressed the importance of educating consumers on how their financial choices affect the environment, building awareness and responsibility.

Fringe Events: Exploring Web3 and Decentralized Identity Privacy

Day 3’s fringe events featured experimental sessions and demos focused on decentralized finance (DeFi), Web3, and blockchain-based identity solutions. The standout session, “Web3: A New Identity Frontier,” drew a diverse crowd interested in how blockchain could transform identity verification and consumer security.

Fringe Event Highlights:

Decentralized Identity Solutions: Startups presented blockchain-powered identity systems designed to provide secure and seamless authentication without relying on traditional intermediaries
Web3 for Financial Services: Web3 technology is transforming finance by empowering consumers with greater control over personal data and fostering transparent financial interactions.
Cross-Industry Collaboration: Attendees examined how decentralized technologies enhance processes in banking, insurance, and healthcare. These trustless systems simplify identity verification and streamline compliance.

These fringe events enabled fintech professionals to explore Web3 and blockchain’s potential for transforming identity management, emphasizing secure, user-controlled data.

Evening Events: Stories of Innovation and Community Impact

To begin with, the evening of Day 3 showcased inspiring presentations and live performances celebrating innovation in fintech. The “Community First: How Fintech is Giving Back” storytelling series featured leaders from Cash App, Betterment, and Aspiration, who shared how their platforms are driving positive social change.

Evening Event Highlights:

Social Impact in Fintech: Executives highlighted initiatives such as fee-free accounts, micro-investing options, and educational tools to boost financial empowerment.
Art for Change: A digital art show featured installations on fintech’s impact, with themes of blockchain, AI, and accessible finance.
Impactful Networking: The day concluded with a community-focused networking session, where attendees discussed how fintech can drive meaningful social change.

Finally, these evening events highlighted fintech’s role in not only disrupting financial systems but also addressing societal needs, offering inspiration for attendees committed to making a positive impact.

Day 4 Preview: The Future of Fintech Regulation and Digital Identity

The final day promises an exciting lineup, with sessions focusing on the future of fintech regulation, digital identity, and ethical investment. Attendees can expect forward-looking discussions on how fintechs can prepare for regulatory changes while staying true to their innovation goals.

Must-Attend Sessions for Day 4:

Digital Identity and Consumer Trust: A critical session that will explore the role of digital identity in fostering consumer trust while ensuring data privacy and security
Future-Forward Regulatory Strategies: This panel will address the challenges fintechs face with evolving regulations and provide actionable strategies for compliance
Ethical Investment Trends: Leaders in sustainable finance will discuss trends in ethical investment, focusing on how companies can balance profitability with purpose in an increasingly conscious market

Final Thoughts on Day 3

To conclude, Day 3 of Money20/20 emphasized innovation, responsibility, and inclusivity, showing how fintech can drive positive change. With discussions on data privacy, digital payments, and sustainability, the day highlighted the industry’s commitment to building a transparent, secure, and eco-friendly financial future.

Looking forward, Money20/20’s final day, it’s clear these topics are more than trends—they’re becoming the blueprint for the future of financial services. Join us tomorrow for a final recap and reflections on the transformative ideas that have emerged at Money20/20.

Money20/20: Advancing Financial Inclusion & AI Rules

Posted on October 29, 2024January 19, 2025 by Tpalmer Agency

After an impactful start, Day 2 at Money20/20 focused heavily on topics like financial inclusion and AI regulation, two of the industry’s biggest conversations. Cybersecurity and the regulatory rules guiding fintech innovation were also key themes throughout the day.

Meet in the middle and team up with Money20/20

Of course, this year’s theme, “Human X Machine,” was a recurring topic, as experts examined how finance technology can drive positive change while ensuring ethics and security. With that in mind, here’s a closer look at Day 2’s highlights, major takeaways, and a preview of what’s in store for Day 3.

Morning Keynote: Financial Inclusion through AI

Day 2 began with a keynote titled “Empowering the Underserved: AI as a Tool for Financial Inclusion” Chinedu Azodoh, Co-CEO of Metro Africa Xpress, and Samantha Reglan, Head of Emerging Markets at Revolut, shared insights on AI-driven tools expanding banking access in underserved areas.

Azodoh shared that Metro Africa Xpress uses AI to build inclusive banking solutions tailored for African markets. These tools, like microloans and savings products, meet unique regional needs. According to him, AI enables risk assessment in areas with minimal credit data, allowing tailored financial services for underserved individuals. Reglan added that Revolut’s growth in emerging markets highlights the importance of affordable, AI-driven services that empower people with limited access to traditional banking options.

Money20/20 Key Takeaways:

AI-Enhanced Microloans: AI helps assess risk in markets with limited credit history, allowing underserved individuals to access microloans.
Accessibility over Profitability: Azodoh and Reglan emphasized that financial products should focus on accessibility, not just profit, to support economic stability.
Data-Driven Financial Literacy: AI boosts financial literacy by analyzing spending and giving personalized tips, which benefits underserved communities.

Off the Record: Navigating AI Regulation in Fintech

To begin, The “Off the Record” session at Money20/20 provided a unique space for industry leaders to discuss sensitive AI regulation challenges in fintech candidly. Led by Elaine Jones, Senior Counsel at the U.S. Federal Reserve, with participants from OpenAI, Mastercard, and Coinbase, this private conversation focused on navigating the increasingly complex AI regulatory landscape.

Key Confidential Insights:

Balancing Innovation and Protection: Panelists emphasized the need to balance innovation and consumer protection, discussing strategies to align AI advances with compliance.
Transparency as a Trust Driver: The panel explored how transparent AI models build consumer trust and reduce risk. Speakers shared real-world challenges and solutions.
Regulatory Consistency Across Borders: The conversation highlighted the need for global regulatory cohesion, along with region-specific adaptations. Panelists spoke openly about local regulatory pressures and how global fintech companies are adjusting

With strict confidentiality rules, attendees could gain honest, in-depth insights into AI regulation strategies that are shaping the fintech industry.

Afternoon Spotlight: Advancing Embedded Finance in Uncertain Times

An insightful session, “Advancing Embedded Finance in an Era of Uncertainty,” featured leaders from Plaid, Socure, Green Dot, and Visa. They explored embedded finance—integrating financial services into non-financial platforms—as both an opportunity and a challenge.

Afternoon Spotlight for Day 2 of Money 20/20

Money20/20 Workshop Highlights:

Navigating Regulations: Panelists emphasized that embedded finance needs flexible solutions to stay compliant across different regions without limiting growth.
Balancing Innovation and Safety: Panelists stressed that while embedded finance should simplify payments and loans, it must also prioritize strong security to protect users and prevent fraud.
New Growth Potential: Embedded finance creates new revenue opportunities by integrating financial services on consumer platforms, enhancing customer loyalty.

Finally, This session highlighted the potential of embedded finance to expand financial access while tackling key challenges in security and regulation.

Fringe Events: Exploring Decentralized Finance (DeFi)

Money20/20’s fringe events provided a casual setting to explore new technologies like DeFi, digital assets, and blockchain. The standout session, “The Promise of Decentralized Finance” looked at how DeFi can make financial services more inclusive, efficient, and transparent.

Top Fringe Event Highlights:

Blockchain-Based Microloans: Blockchain platforms allow microloans, giving people in remote areas access to capital without traditional banks.
Cross-Border Transactions: DeFi tools show how blockchain streamlines cross-border transactions, cutting costs and simplifying the process.
Tokenized Assets: Platforms that tokenize assets like real estate expand investment access beyond wealthy individuals.

Once again, these events gave a firsthand view of DeFi’s potential to change traditional financial systems, offering a decentralized approach that empowers people worldwide.

Evening Events: Celebrating Resilience and Innovation

Attendees having fun at Money20/20 evening events

Afterward, day 2 closed with evening events focused on storytelling and networking. The “Future of Fintech” series continued with leaders sharing personal stories of overcoming challenges like regulatory shifts and market changes.

Money20/20 Evening Event Highlights:

Leadership Stories: Speakers shared lessons learned in building resilience during regulatory uncertainty and adapting to a complex landscape.
Innovation Showcase: Startups presented new solutions, from digital ID tools to AI for investment management.
Networking Gala: The night ended with a gala, giving attendees a chance to connect, discuss the day’s insights, and share trends.

Day 3 Preview: Data Privacy and Future Payments

Looking ahead, Day 3 will cover key topics like data privacy, digital payments, and sustainable finance. Above all, attendees can expect deep discussions on protecting data in a hyper-connected world and the evolution of payment systems.

Must-Attend Sessions for Day 3:

Data Privacy in the Digital Age: A session will explore how financial institutions protect consumer data while encouraging innovation.
The Future of Payments: Leaders will discuss advancements in digital payments, focusing on real-time technology, interoperability, and consumer trust.
Sustainable Fintech Practices: This panel will look at how fintechs can adopt sustainable practices, such as carbon offset programs and responsible investment options.

Final Thoughts on Day 2

Continuing on, Day 2 built momentum with a focus on AI’s role in financial inclusion, the need for regulation, and the impact of cybersecurity on trust. Once again, Fringe events previewed the future of decentralized finance, while the evening celebrated resilience and creativity.

Finally, as Day 3 approaches, Money20/20 continues to set standards for ethical innovation and inclusive growth in fintech. Stay tuned for tomorrow’s recap, where we’ll cover new sessions and trends in data privacy, payments, and sustainability.

Money20/20: Setting the Stage for Fintech Innovation

Posted on October 29, 2024January 19, 2025 by Tpalmer Agency

Money20/20 Las Vegas has begun, gathering innovators, thought leaders, and companies to address fintech’s evolving landscape. Set against the iconic Las Vegas skyline, this year’s “Human X Machine” theme explores technology’s role and ethical responsibility in finance. Day 1 offered thought-provoking sessions, collaborative workshops, and evening events celebrating fintech creativity and resilience. Here’s a look at the opening day’s highlights and what’s ahead for Day 2.

Morning Keynote: The Ethical Imperative of AI in Financial Services

Varun Krishna, CEO of Rocket Mortgage, opened the event with a keynote, “AI in Financial Services: An Ethical Imperative.” Joined by OpenAI and regulatory experts, Krishna discussed AI’s role in finance, highlighting its benefits in personalization and efficiency and its challenges in privacy and bias.

The discussion explored AI’s role in creating hyper-personalized products, from automated customer service to predictive financial recommendations. Krishna shared insights from Rocket Mortgage’s AI journey, highlighting a privacy-first approach that aligns with regulations to protect consumer data and expand equitable financial access.

Key Takeaways:

Hyper-Personalization: With advanced AI, financial institutions can predict and meet customer needs more effectively, creating opportunities to extend services to traditionally underserved markets
Ethics and Compliance: AI’s potential is tempered by the need for stringent ethical standards, including transparency, data protection, and minimizing bias
Balancing Innovation and Responsibility: As AI technology advances, financial institutions must find ways to gain efficiencies while ensuring consumer trust and regulatory adherence remain central

The keynote set a high bar, laying the groundwork for ongoing discussions around responsible technology deployment in fintech.

Panel Spotlight: Real-Time Payments and Global Innovation

One of Day 1’s highlights was the high-energy panel, “Global Lessons: Can the U.S. Rock Real-Time and Join the A2A A-list?” Lynn Martin, NYSE Group President, led a discussion with global fintech leaders on real-time payment advancements and blockchain’s role in enabling faster, safer cross-border transactions.

Speakers from Mastercard, Stripe, and Ripple discussed how real-time payments transform financial services by improving consumer experience and international transaction efficiency. Moreover, they highlighted how the U.S. can learn from successful RTP implementations in Asia and Europe.

Trending Themes:

Blockchain in Cross-Border Transactions: Blockchain technologies simplify international payments by removing traditional intermediaries, thus reducing transaction times and fees
Account-to-Account (A2A) Payments: With rising demand for instant, touchless payments, the industry is shifting to A2A methods, backed by digital wallets and secure mobile solutions.
Scalability and Security: For RTP to go mainstream, solutions must scale securely. Panelists discussed fraud prevention and data protection in high-volume transactions

In summary, the panelists expressed optimism about the adoption of real-time payments, anticipating that the U.S. market will soon align with global standards.

Money20/20 attendees celebrate the knowledgeable panels

Afternoon Workshops: Partnering for Digital Transformation

Day 1’s afternoon workshops provided attendees with a hands-on approach to forming strategic partnerships in fintech. In particular, the session “Building Partnerships for the Digital Future,” featuring speakers from JPMorgan Chase and Mastercard, explored frameworks for establishing fintech-bank collaborations that foster both innovation and regulatory compliance.

During the session, participants were presented with models for partnership structures designed to leverage fintech agility while maintaining the stability and security that established banks provide. Additionally, speakers shared best practices for partnerships, emphasizing the importance of regulatory alignment and customer data protection.

Money20/20 Workshop Highlights:

Scalability Through Collaboration: Bank-fintech partnerships pave the way for scalable solutions, merging fintech innovation with established banking infrastructure.
Navigating Regulatory Hurdles: Workshop leaders emphasized understanding global standards and creating cross-border solutions that meet local compliance requirements.
Meeting Consumer Expectations: As fintech expands, aligning with consumer demands for seamless, real-time digital experiences is essential for market relevance.

Overall, these workshops provided actionable strategies for attendees, underscoring the potential of partnerships to scale, innovate, and deliver enhanced customer experiences in financial services.

Fringe Events: Innovation on the Periphery

One of Money 20/20’s hallmarks is its fringe events, where attendees experience informal, interactive sessions that introduce some of the latest trends in fintech. The atmosphere was buzzing with ideas, demos, and lightning pitches that offered attendees an exclusive peek into emerging tech.

Top Money20/20 Highlights:

Crypto for Social Good: A demo session showcased innovative uses of cryptocurrency in charitable donations. This presented a compelling argument for blockchain’s potential to facilitate social impact projects.
Micro-Investing Platforms: Startups presented platforms that allow users to start investing with as little as $1. This new approach to investing expands market access. It is empowering individuals from all financial backgrounds to participate!
AI-Powered Financial Advisors: Rising fintechs debuted AI-driven virtual advisors! They’re aiming to democratize financial advice by providing on-demand, tailored recommendations for users without traditional banking resources.

Ultimately, the fringe events underscored fintech’s role in driving inclusivity and financial empowerment, with new tools and platforms making financial services more accessible and impactful.

Evening Stage Events: Creativity Meets Fintech

As the day wrapped up, Money20/20’s evening events provided a vibrant mix of storytelling, fintech-themed art, and networking. In particular, the “Future of Finance” storytelling series brought personal stories from industry veterans and innovators, highlighting resilience, adaptability, and triumph over challenges.

Evening Money20/20 Highlights:

Resilience Stories: Notable leaders shared anecdotes from their careers. They were reflecting on critical moments and career-defining lessons learned in the rapidly evolving fintech landscape
Fintech Art Show: Digital installations brought abstract fintech concepts like blockchain and machine learning to life! This helped create an interactive, visually engaging experience that connected attendees to complex ideas.
Networking Happy Hour: The happy hour allowed attendees to unwind and reflect on the day’s sessions. Attendees were spotted making connections that could lead to the next big idea in fintech!

Overall, the evening activities highlighted the personal side of fintech, celebrating the community’s creativity, resilience, and innovation

Day 2 Preview: Fintech for Social Impact and Regulatory Challenges

Looking ahead, day 2 promises an array of sessions focused on social impact, cybersecurity, and compliance in an era of rapid innovation. These discussions will address how fintech can expand financial inclusivity and meet regulatory standards without sacrificing creativity.

Anticipated Money20/20 Highlights:

AI for Financial Inclusion: This panel will explore how AI is making banking accessible to underserved populations. It will be showcasing fintech’s ability to drive meaningful change.
Cybersecurity and Trust: As digital transactions grow, cybersecurity remains a top priority. Industry experts will discuss the latest security innovations and strategies for maintaining consumer trust
Navigating Innovation and Compliance: The evolving regulatory landscape requires fintechs to find a balance between pushing boundaries and staying compliant. In particular, this is especially true as new technologies like blockchain and AI continue to disrupt traditional systems.

Final Reflections on Day 1

Day 1 of Money20/20 delivered impactful keynotes, engaging panels, and interactive fringe events, setting an exciting tone for the week. Discussions focused on responsible innovation, partnership potential, and fintech’s social impact—key pillars shaping finance’s future. Check back tomorrow for more session highlights and insights on how Money20/20 is driving fintech’s next wave.

Cosmic Connections: An Out-of-This-World Experiential Marketing Event

Posted on October 24, 2024January 19, 2025 by Tpalmer Agency

On October 15, 2024, T Palmer Agency launched Cosmic Connections at ITC 2024, an experiential marketing event. The event took place at the famous Area 15 in Las Vegas. This experiential marketing event showcased our expertise in creating dynamic marketing experiences. Designed for fintech and insurtech leaders, it blended cutting-edge technology, live entertainment, and interactive experiences to connect with attendees on a deeper level.

Our goal was to immerse guests in a cosmic-themed environment and demonstrate the impact of experiential marketing. Every detail was planned to ensure guests left with a lasting impression and a better understanding of how experiential marketing can elevate brand engagement.

Let’s explore what made Cosmic Connections unique and how T Palmer Agency can help your brand deliver immersive experiences. We’ll also share details about our upcoming event, the Future of Founders Summit.

Cosmic Connections 2024 - JET The Agency

Cosmic Connections 2024 - PawlicyAdvisor

Cosmic Connections 2024 - Attendees Stike a Pose

Cosmic Connections 2024 – Deep Vector

Cosmic Connections 2024 – Lumenova.ai

Cosmic Connections 2024 – Instabase

Cosmic Connections 2024 – JET The Agency

Cosmic Connections 2024 – Akko

Cosmic Connections 2024 – CompScience

Cosmic Connections 2024 – PawlicyAdvisor

Cosmic Connections 2024 – Attendees Posing

Cosmic Connections 2024 – Insutech Attendee

Cosmic Connections 2024 – Enjoy Yourself

The Cosmic Experience at ITC 2024

Cosmic Connections offered a fully immersive experience that left attendees captivated. Held at The Portal, a venue known for its 360-degree video projections, the event greeted attendees with bright, dynamic visuals and sounds, setting the tone for a unique evening from the moment they arrived.

Throughout the night, we kept the energy high with a mix of entertainment options. Guests enjoyed the 360 photobooth, where they could capture fun moments. A LED cube contortionist amazed the audience with jaw-dropping performances, blending art and acrobatics inside a glowing cube. AI models moved through the space, interacting with guests and adding a tech-driven touch that perfectly aligned with the event’s fintech and insurtech theme.

Contortionist at Cosmic Connections 2024

The band rocks at Cosmic Connections 2024

Interactive arcade games provided a sense of playful nostalgia, giving guests a chance to unwind in between networking sessions. Additionally, a DJ, beatboxer, and drummer created an upbeat musical backdrop that kept the atmosphere lively throughout the night.

By combining entertainment, technology, and live interaction, Cosmic Connections delivered a unique experience that kept guests engaged from start to finish. This mix highlighted the potential of experiential marketing to captivate audiences and leave a lasting impression.

Cocktails and Cuisine: The Cosmic Taste

The cosmic theme extended to the food and drinks as well. Guests enjoyed custom cocktails, such as the Galactic Glow, Stellar Spritz, Nebula Nectar, and Meteorite Mule. These drinks were crafted to match the cosmic theme, with bold flavors and vibrant colors that added to the event’s visual appeal.

The menu featured small, flavorful bites that were easy to enjoy while socializing. Dishes like tuna tartare with avocado, blackened shrimp skewers, and beef tenderloin with chimichurri provided a balance of sophistication and approachability. Every bite enhanced the experience, ensuring the cosmic theme resonated throughout the evening.

Enjoying happy hour at Cosmic Connections 2024

By focusing on sensory details like taste and visuals, we ensured that Cosmic Connections was a fully immersive experience that left guests with lasting memories. Every element, from the drinks to the décor, played a part in reinforcing the theme.

Why T Palmer Agency Excels in Experiential Marketing

At T Palmer Agency, we believe that creating memorable experiences is key to building strong connections between brands and their audiences. Consumers today expect more than just products—they seek meaningful engagement, and that’s where experiential marketing excels.

Cosmic Connections demonstrated how a well-executed event can leave a lasting impression. By blending technology, creativity, and live interaction, we crafted an event that not only entertained but also deeply engaged guests. Further, this combination of physical and digital elements made Cosmic Connections more than just an event—it became an experience that stayed with attendees long after the night was over.

Rendering of Your Immersive Event Marketing

Rendering of Your Brand Activiation

Rendering of Your Fintech Marketing Event

Rendering of Your Insurtech Event

Rendering of Interavtice Event Experiences

Rendering of Your Event Marketing

Our focus on fintech and insurtech allows us to tailor events to meet the specific needs of these industries. However, we are excited to expand into areas like fashion and wellness, where experiential marketing can have a profound impact. These industries present new opportunities for us to help brands connect with their audiences on a deeper level.

Interested in learning more about how we can elevate your brand? Explore our services here.

Future of Founders Summit: Wellness and Success

After the success of Cosmic Connections, we’re excited to announce our next major event: the Future of Founders Summit – The Wellness Blueprint. Taking place on January 23, 2025, at Tribeca Rooftop + 360° in New York City, this summit is designed to help business leaders balance personal wellness with professional success.

In today’s fast-paced world, leaders often prioritize business over personal health. However, wellness is key to long-term success. The Future of Founders Summit will offer practical strategies for maintaining a healthy balance between work and personal life, allowing leaders to thrive both professionally and personally.

What to Expect:

Health: The day will start with a Sunrise Yoga Session, followed by workshops on setting realistic fitness goals and managing mental health at work. These sessions will highlight how a focus on health can lead to better leadership and decision-making.
Wealth: The afternoon will shift to financial health. Offering sessions on controlling burn rates, creating employee incentive programs, and staying motivated after reaching financial goals.
Prosperity: In the final sessions, attendees will hear from founders who overcame major challenges. These talks will provide valuable insights into growing both personally and professionally during difficult times.

The day will end with a networking happy hour. Attendees can connect with fellow leaders and share their experiences in a relaxed setting. The Future of Founders Summit is not just about learning. It’s about building a community of leaders who understand the importance of holistic success.

For more information and to reserve your spot, visit the Future of Founders Summit.

Elevating Your Brand with Experiential Marketing Events

With Cosmic Connections, T Palmer Agency proved its ability to create truly immersive and engaging experiences that leave lasting impressions. By integrating advanced technology, entertainment, and live interactions, we helped brands connect with their audiences in meaningful ways.

As we expand into industries like fashion and wellness, our commitment to delivering impactful experiences remains strong. T Palmer Agency is ready to help you create powerful connections with your audience.

Looking to elevate your brand through immersive marketing? Contact us here to learn how we can bring your vision to life.

Top 5 Favorite Brand Activations from Lollapalooza 2024

Posted on August 5, 2024January 19, 2025 by Tpalmer Agency

Lollapalooza 2024 dazzled not only with music but also with creative brand activations that elevated the festival experience. Here are our top five picks that stood out for their innovation and engagement:

1. CASA BACARDÍ

CASA BACARDÍ transformed a festival area into a lively party zone. With specialty cocktails and daily DJ sets, the activation maintained a high-energy vibe throughout the festival. The exclusive side-stage access provided attendees with a unique vantage point to enjoy the performances up close. This blend of great music, refreshing drinks, and an exclusive atmosphere made CASA BACARDÍ a top favorite.

(Photo creds: Lollapalooza Beyond The Music)

2. T-Mobile Club Magenta

T-Mobile’s Club Magenta offered festival-goers a luxurious escape from the bustling crowds. The activation featured premium giveaways, refreshing beverages, and essential amenities like free phone charging stations. The stylish lounge area allowed attendees to relax and recharge, both their devices and themselves, creating a VIP experience that enhanced their overall festival enjoyment.

(Photo creds: Lollapalooza Twitter)

3. Coca-Cola Studio

Coca-Cola Studio combined fun and refreshment in a unique and interactive way. The highlight was a roller-skating rink where attendees could skate while enjoying ice-cold Coca-Cola beverages. This activation not only provided a fun activity but also helped festival-goers cool down and refresh between sets, making it a memorable and engaging experience.

(Photo Creds: Lollapalooza Beyond The Music)

4. Ulta Beauty’s House of Joy

Ulta Beauty’s House of Joy was a sanctuary of beauty and pampering amid the festival chaos. Offering complimentary beauty touch-ups and exclusive freebies, this activation ensured that attendees could maintain their festival look effortlessly. The professional services provided a much-needed break for festival-goers, allowing them to feel rejuvenated and camera-ready at all times.

(Photo Creds: Lollapalooza Instagram)

5. Liquid Death Country Club

The Liquid Death Country Club offered a premium and quirky festival experience. With airbrush tattoos, horoscope readings, and an exclusive country club setting, this activation provided unique and memorable experiences. The blend of exclusivity and fun activities made it a must-visit spot, where attendees could enjoy personalized and creative engagements.

(Photo Creds: Lollapalooza Beyond The Music)

These brand activations not only added to the excitement of Lollapalooza 2024 but also created lasting memories for festival-goers through their innovative and engaging setups. Each activation brought something unique to the table, enhancing the overall festival atmosphere and leaving attendees eagerly anticipating what next year will bring.

How T Palmer Agency Can Help Your Brand:

At T Palmer Agency, we specialize in creating immersive and memorable brand activations tailored to your audience. Whether it’s a music festival, trade show, or any large-scale event, our expertise ensures that your brand stands out and connects with attendees in meaningful ways. From conceptualization to execution, we handle every detail to deliver an unforgettable experience.

Let’s Create Something Amazing Together!

Contact T Palmer Agency today to learn how we can help your brand shine at the next big event. Together, we’ll craft experiences that not only engage but also leave a lasting impression.

Event Branding, Marketing & Promotion: Why It Matters and How to Do It Right

Posted on July 30, 2024January 19, 2025 by Tpalmer Agency

Event Branding, Marketing & Promotion

At T Palmer Agency, we’ve seen firsthand the transformative power of well-executed event branding, marketing, and promotion. These aren’t just buzzwords; they are the cornerstone of creating memorable and impactful experiences. Whether you’re planning a small community gathering or a large-scale conference, how you brand, market, and promote your event can make all the difference. Let’s explore why these elements are so crucial and how you can leverage them to ensure your event’s success.

What is Event Branding?

Event branding is about more than just a logo or color scheme; it’s about creating a cohesive and compelling identity that captures the essence of your event. It’s the way you present your event to the world, influencing how attendees perceive and connect with it. From the design of your promotional materials to the messaging on your social media, every touchpoint should reflect a unified brand story.

The Role of Event Branding

At T Palmer Agency, we’ve worked with a variety of clients across industries, and one thing remains constant: a strong brand identity can turn an event into a memorable experience. It helps establish a connection with your audience, building trust and anticipation. Think about it: when people see consistent and appealing branding, they’re more likely to feel confident about attending and engaging with your event.

Elements of Successful Event Branding

Visual Identity: This includes everything from your event’s logo and color palette to typography and imagery. It’s about creating a look and feel that’s instantly recognizable and sets the right tone.
Brand Voice: How you communicate with your audience is just as important as the visual elements. Is your event fun and casual, or professional and serious? Your tone should be consistent across all platforms.
Brand Story: Every event has a story – a reason it exists and the experience it aims to deliver. Sharing this story can create an emotional connection with your audience, making your event more than just a date on the calendar.

What is Event Marketing?

Event marketing is the process of using marketing strategies to promote your event and engage your target audience. This can include digital marketing tactics like social media campaigns, email newsletters, and online ads, as well as traditional methods like flyers and press releases.

Why Event Marketing is Essential

We’ve learned that even the most well-branded events can fall flat without the right marketing efforts. Marketing is how you spread the word, build excitement, and ensure people know about your event. It’s not just about filling seats; it’s about attracting the right attendees – those who will find value in your event and contribute to its success.

Key Strategies for Effective Event Marketing

Audience Understanding: Knowing your audience is crucial. What are their interests, pain points, and motivations? Tailoring your marketing efforts to meet their needs can significantly increase engagement.
Multi-Channel Approach: Use a mix of online and offline channels to reach your audience. Social media is great for real-time engagement, while email marketing is effective for more detailed communications.
Content Creation: Create valuable content that resonates with your audience. This could be blog posts, videos, infographics, or interviews with speakers. Content should be informative, engaging, and aligned with your brand voice.

What is Event Promotion?

Event promotion involves the tactics used to raise awareness and generate interest in your event. This can include everything from early bird ticket sales and promotional partnerships to influencer collaborations and PR campaigns.

From our experience, promotion is about more than just getting people to notice your event; it’s about creating a buzz. Effective promotion strategies can drive ticket sales, increase social media engagement, and build a community around your event.

Innovative Event Promotion Techniques

Influencer Partnerships: Partnering with influencers or industry leaders can help extend your reach and credibility. Choose individuals who align with your brand and can authentically promote your event.
Early Bird and Limited-Time Offers: Creating a sense of urgency with special pricing or exclusive offers can encourage early registrations and build momentum.
Engagement Campaigns: Interactive campaigns, like contests or giveaways, can increase engagement and spread the word about your event. These campaigns also provide opportunities to gather user-generated content, which can be leveraged in your promotional efforts.

Key Metrics for Success and Learning from Each Event

At T Palmer Agency, we believe that the end of an event is just the beginning. Measuring the success of your branding, marketing, and promotion efforts is essential for understanding what worked and where there’s room for improvement. Key metrics to consider for measuring event success include:

Event Check-ins
Event Surveys
Net Promoter Score (NPS)
% promoters – % detractors = NPS
Active Community Members
Messages Sent
Speaker Engagement
Session Analytics
Top Performing Topics
Live Polling Response Rate
Social Media Mentions
Total Registrations
Registration by Ticket Type
Gross Revenue
Cost-to-Revenue Ratio
Revenue by Promo Code
Sponsorship Satisfaction
Returning Attendees
Sales Qualified Leads (SQLs)
Pipeline Generated
Accounts Influenced (ABM)
Customers Acquired
Cost per Customer Acquisition
Audience Reactions

Continuous Improvement

Each event is a learning opportunity. By analyzing the data and feedback, you can refine your strategies for future events. This process of continuous improvement ensures that your events not only meet but exceed expectations.

Your Premier Event Consulting Agency

Event branding, marketing, and promotion are not just boxes to check off; they are vital elements that can determine the success or failure of your event. At T Palmer Agency, we’ve seen how a well-branded, strategically marketed, and effectively promoted event can create lasting impressions and build strong connections with audiences. By investing in these areas, you’re not just planning an event; you’re creating an experience that resonates and leaves a lasting impact. Remember, every detail counts, and with the right approach, your event can stand out and shine.

Whether you’re a seasoned event planner or new to the scene, T Palmer Agency is here to help you navigate the complexities of event branding, marketing, and promotion. Let’s create something unforgettable together. Contact us today.

Meme Culture and Marketing: How We’re Harnessing Humor and Going Viral

Posted on July 23, 2024January 19, 2025 by Tpalmer Agency

We’re here to spill the beans on one of our favorite topics: memes. If you’ve spent any time online (and let’s be honest, who hasn’t?), you’ve definitely seen memes popping up everywhere. They’re funny, they’re relatable, and they spread like wildfire. But memes aren’t just for laughs—they’re also a marketing goldmine. Here’s how we’re using meme culture to make brands stand out and go viral.

What do you Meme?

First things first: Who coined the term meme? In 1976, British evolutionary biologist Richard Dawkins wrote the term “meme” in his work The Selfish Gene. The term meme originated from the Greek word mimema, which means to imitate (or copy). In the book, Dawkins views were centered around gene selection theory, meaning basically that the best genes will be passed on through natural selection. Dawkins presents to his readers that a cultural meme is parallel to a “selfish” biological gene. Similar to a “selfish” gene, a meme can evolve, and undergoes natural selection as it transcends across both cultural and linguistic barriers.

Why We Love Memes

Why are memes such a big deal? Well, they’re short, snappy, and perfect for our fast-scrolling fingers. A good meme can say in a few words (and a picture) what an entire post or story might struggle to convey. Plus, they’re super shareable. When someone sees a meme that makes them laugh or nod in agreement, they’re likely to share it with their friends. That’s the kind of organic reach marketers dream about!

Memes and Marketing: A Match Made in Internet Heaven

At T Palmer Agency we’re all about staying ahead of the curve. Memes are a fantastic way to tap into what’s trending and connect with audiences on a personal level. Here’s how we do it:

1. Keeping It Relatable

The best memes are the ones that make you go, “That’s so true!” Memes bring together universal experiences and distills them into a simple concoction of words and images. Whether it’s the joy of a Friday afternoon or the struggle of an Airbnb checkout, if it’s something people can relate to, it’s meme material.

Funny airbnb meme about a cleaning fee. Meme marketing at it's finest.

2. Staying on Trend

Memes have a short shelf life, so we keep our finger on the pulse of what’s hot right now. Is there a new viral TikTok dance? Or a popular catchphrase from the latest Hollywood blockbuster? We’re on it. By riding the wave of current trends, we keep our content fresh and relevant. Meme marketing is all about social listening and coming up with fun creative ways to relate with your audience.

Stilgar meme from Dune about Paul Atreides being the Lisan Al Gaib.

3. Brand Personality

Memes are a great way to showcase a brand’s personality. Are you playful and fun? Serious and sophisticated? We craft memes that reflect your brand’s unique voice and tone. This not only makes your content more engaging but also helps build a strong brand identity.

4. User-Generated Content

Encouraging your audience to create and share their own memes is a fantastic way to boost engagement. We often run meme contests or challenges that invite followers to get creative. This not only increases interaction but also generates tons of user-generated content that we can share.

Tips for Meme-Worthy Marketing

Ready to dive into meme marketing? Here are a few tips:

Know Your Audience: Tailor your memes to what your audience finds funny and relatable.

Be Timely: Jump on trends quickly to maximize relevance.
Stay Authentic: Make sure your memes align with your brand’s voice and values.
Encourage Sharing: Create content that people will want to share with their friends.

Wrapping Up

Memes are more than just internet jokes—they’re a powerful marketing tool that can help brands connect with audiences in a fun, authentic way.

At T Palmer Agency, we are always looking for ways to leverage meme culture to build engaging content. Learn more about our social media management strategies that can help your brand go viral. Contact us today!

The 10 best sustainability conferences to attend (2024)

Posted on April 22, 2024January 19, 2025 by Tpalmer Agency

The sustainability movement is gaining momentum, with businesses, policymakers, and individuals all striving for a more eco-friendly future.

Sustainability conferences play a crucial role in accelerating progress towards a more eco-friendly future. The top sustainability annual events offer a lot of things for attendees. First, they provide a wealth of knowledge under one roof. Attending a sustainability conference helps people gain insights from leading researchers, policy makers, businesses, and more all working on sustainability solutions.

Second, these conferences offer incredible networking and introductions to leaders and industry professionals in the sustainability community. Next, attending events like that help showcase the constant evolution of the industry. They may feature cutting-edge innovations, emerging tech, and share best practices across various sectors. And, finally, they provide inspiration to create a greener future.

Attendees at sustainability conferences tend to be a wide range, unless they are niche conferences. Conference-goers will see everyone from business leaders like sustainability officers, corporate social responsibility professionals and executives. Also in attendance can be policy-makers, scientists and researchers, non-profits and those entering into the industry. In addition, professionals at these can include a range of sectors like renewable energy, environmental sciences, green buildings, waste management, sustainable agriculture and more.

As the industry continues to expand, more conferences continue to come up. So, which conferences should you go to? We’ve picked our top conferences worth attending.

The 10 best sustainability conferences (2024) in the US

CleanTech Forum

The 10 best sustainability conferences in the US 2024

Cleantech Forum North America connects start-ups with investors and corporations looking for new partners. The Forum provides ample opportunities to make connections, build business and meet leaders in sustainable innovation. People attend this to make deals and meet the right people, including influencers, innovators and companies from the Global Cleantech 100. Attendees of the Forum will walk away with new insights into the trends and innovations that power a cleaner and cooler world.

The annual conference focuses on trends shaping the future of sustainable innovation complete with keynotes, interactive briefings, games and more.

Learn more about 2025

GreenBiz

Feb. 12 – 14, 2024 | Phoenix | # of attendees: 177K+ | Types of attendees: corporate sustainable professionals and leaders beyond the sustainability function, including CEOs, CFOs, COOs, CIOs, heads of legal, supply chain, human resources, investor relations and others |Speakers | # of speakers: 200+

GreenBiz 24 is one of the best conferences for business leaders seeking hands-on, tangible solutions. At this event, attendees can learn what’s next in decarbonization, biodiversity, supply chains, strategic communications and more. Plus, they’ll have access to more than 50 tutorial, keynote presentation and breakout sessions. The conference hosts more than 200 leading experts who share their insights and market trends.

Attendees will get up-to-date on issues impacting corporate sustainability and how trends impact their organizations. In addition, they will have opportunities for networking and learn about emerging market-ready products and services.

Learn more about 2025

SAVe

March 14 – 15, 2024 | LA | # of attendees: 130+ | Types of attendees: AV

Although Sustainability in AV (SAVe) is a young organization, it’s desire it to bring AV industry stakeholders together to achieve sustainable development goals. The first conference of its kind, the conference was a history-making event in the AV industry. The theme “A Call for Leaders” reflected the industry’s need for people to step up and help advance initiatives, foster partnerships and move the industry into a leader.

If you’re in the industry, this event is a must. It covers how to advance sustainability in the AV industry. It also includes topics like controlling electronic waste, the invisible footprint of AV systems, certification workshops, change makers and more.

Learn more about 2025

Reuters Responsible Business USA 2024

Responsible Business USA 2024 is one of the premiere sustainability events in North America. The two-day event spans three tracks which offer forums, workshops, roundtables and panels. A majority of attendees are director level or above with ample networking opportunities among the industry’s most influential innovators and changemakers.

Reuters curates insightful topics to address at this event which have included using impact data to inspire, the future of green technology, leveraging climate data to drive change and more.

Learn more about 2025

EarthX

This year marks the 9th annual event of EarthX, which brings together thousands of people and organizations from around the world. The goal is to unite various industries to create actionable solutions for energy, oceans, climate, business, policy and beyond. This year, there are more than 80 speakers and five days of sessions exploring sustainability. Each day highlights a unique theme. This year, the themes are:

– The Future of Energy

– Circular Economy

– Money, Power and Politics

– Oceans and Philanthropy

– Wildlife and Ocean Conservation

The event facilitates collaborations via interactive sessions, summits, debates and dialogue to help drive sustainability solutions across business, policy, science, and activism.

NAEM Tech24 EHS + ESG Data and Reporting

April 29 – May 2, 2024 | Alexandria, VA | # of attendees: 300 | Types of attendees: Environmental, Health, Safety and Sustainability (EHS&S) professionals

NAEM is the only tech event focused exclusively on meeting the challenges of data management, software and technology solutions for compliance, climate tracking, corporate transparency, and ESG reporting. The annual event, which launched in 2001, connects software buyers with vendors in the software and data management marketplace. It’s conference addresses ESG software applications and data management as it relates to the environment, health and safety, and sustainability. Considered the go-to conference for corporate professionals who need assessments, selection, implementation and data management tools in this area.

The three tracks for the conference are:
– EHS management and compliance
– Carbon accounting and sustainability management
– Corporate ESG reporting

Sustainability Week USA

This annual event brings together businesses and policymakers to tackle challenges that sustainability professionals face while trying to achieve their targets. It is designed to unite businesses to shape climate solutions. The 4th annual event provides important information businesses can use to move faster on reducing emissions and improving environmental impact.

This two-day series of sessions includes new how-to workshops, Action Hour sessions, and the CSO Leaders’ Club. It also features networking opportunities, an exhibition and more.

Innovation Forum Apparel and Textiles Conference 2024

The Innovation Forum is a two-day conference dedicated to addressing how brands can adapt practices to deliver on commitments and stakeholder expectations. Attendees will learn best practices and guidace to develop net-zero strategies. In addition, they will learn how to transform supply chains, scale circularity, reduce waste and drive social impacts.

Topics cover:

– Climate action: how apparel brands can develop a strategy to get to net zero; implement regenerative and nature-positive approaches; and take action

– Circular systems: showcase leading tech and approaches to implement circularity and solutions that drive scale

– Factory engagement and manufacturing: brand and factory perspectives on how to transform factories and manufacturing process to ensure stainable and ethical supply
– Social impact: how to tackle challenges in ensuring an ethical supply chain and deliver a clear, positive impact for workers

Climate Week NYC

Climate Week NYC is the largest annual climate event of its kind. For one week, the city is the backdrop for more than 500 events and activities. It is hosted by Climate Group, an international non-profit, and the official program operator. Climate Week is held in partnership with the Unites Nations General Assembley and run in coordination with the United Nations and the City of New York. The events (which you register to attend individually) unite senior international figures from business, government, civil society and the climate sector.

While this year’s activities weren’t published at press time (April 2024), last year there were nearly 600 events and 10 main themes. They were:

– Built environment

– Energy

– Environmental justice

– Transport

– Finance

– Sustainable living

– Nature

– Policy

– Industry

– Food

Sustainable Brands: SB2024

Oct. 14 – 17, 2024 | San Diego | Speakers | Cost: $2594 – $3891

Sustainable Brands is a global event for regenerative brands and leaders. For 2024, the focus is “Innovation for the Win.” It includes the exploration of new strategies, tools and solutions for turning challenges into business opportunities. The goal: to redesign your brand to win in a world that is changing. In addition to the conference, there’s also an add-on SB ReGen Ag Summit taking place simultaneously on the last day.

The four-day event includes compelling keynotes from visionaries. Plus, the conference has breakout sessions, workshops and special events like yoga and dinner discussions.

More and more industries continue to evolve to make positive change and make way for a more sustainable future. With environmental issues becoming headline news, and influential leaders and sustainability leaders leading the charge, this sector will continue to grow. These conferences provide sustainable solutions presented courtesy of global leaders taking part in in-depth panels, keynote speakers and exhibits.

If you’re a company interested in climate change adaptation and want to take a deep dive into business strategy surrounding global sustainability, we’re here to guide you. Connect with us today to learn more about our conference strategy program, speaker development consulting, and exhibit hall design.

Top Events and Brand Activations from Coachella (2024)

Posted on April 16, 2024January 19, 2025 by Tpalmer Agency

Coachella isn’t just a music festival; it’s a marketing goldmine.

Every year, brands flock to the desert to mingle with festival attendees and create memorable experiences. As marketing and event experts, we cannot get enough of the live events and festival marketing opportunities taking place. From musical performances to other types of creative brand activations, if you’re a part of this year’s Coachella festival as a brand, you’re set up for great success.

Why Coachella?

The top marketing activations for Coachella 2024 — PHOTO: Andy Abeyta/The Desert Sun

But what makes Coachella activations so special? It’s the perfect place to stage unique activations with a captive audience of festival goers making up a diverse audience. If a brand wants to get in front of a young, affluent crowd who uses social media platforms to share their lives, this annual music festival is where to do it. Attendees are eager to share what they’re doing with the world, including brand experiences. In terms of brand marketing, this is a goldmine for reach since they are showcased in an immersive and interactive way.

In addition, experiential marketing helps reach new audiences. These activations go all out as brand craft sensory experiences. These give music fans a way to interact with products, engage with brand reps, and become a part of the story.

When it comes to tapping into influencers, perhaps the best example this year are the Jenner sisters and their brands. Coachella brings in influencers from a variety of industries — fashion, music, lifestyle and more. It’s a who’s who of social media and brands are smart to leverage their attendance. Partnerships with influencers create a ripple effect. Content reaches millions beyond the festival grounds to expand the brand’s reach dramatically. Essentially, every attendee can become brand ambassadors, and the best experiences tap into this in real time.

Finally, marketing activations at Coachella provide incredible earned media for brands. The buzz that comes from the festival grounds is staggering and leads to incredible organic reach and brand awareness. You can’t get better advertising and brand recognition than from festival-goers themselves sharing it on social media.

Don’t worry if you missed Weekend One. There’s still a second weekend of activations and events. These are our top picks that take the marketing cake and have created unforgettable festival activations.

Top marketing activations at Coachella 2024

818 Outpost

Are you ready to saddle up and step into the Wild West of Coachella? If those new cowboy boots of yours needed some breaking in, then Kendall Jenner’s 818 Outpost was your go-to destination. As the ultimate pioneer-style Western Town, this creation wasn’t just an activation. In fact, it was the ultimate experience featuring big brands the first weekend.

First up, the 818 Tequila specialty cocktails, Kendall Jenner’s brand, set the tone for an unforgettable journey. And, if you were looking for something a little different, there was Kylie Jenner’s Sprinter Vodka Soda, offering cocktails as well.

But it’s not all about the spirits—818 Outpost had your wellness covered too.

Say hello to Olipop, the probiotic-packed soda that’s as good for your gut as it is for your taste buds. And for those moments when people needed a pick-me-up, Emma Chamberlain’s Chamberlain Coffee delivered that much-needed caffeine boost with style.

Of course, no festival experience would be complete without the essentials, and 818 Outpost didn’t disappoint. They had everything you needed to survive and thrive throughout Coachella Weekend One.

Celsius Cosmic Desert

Building upon its legacy of promoting health and vitality, Celsius unveiled its latest innovation: the Space Vibe Trilogy of flavors.

This much-anticipated launch promised to take taste buds on an intergalactic journey, offering consumers a cosmic experience like no other. But the excitement didn’t end there. In addition to introducing these new flavors, Celsius Cosmic Desert featured performances from musical artists, cuisine, and photo opps.

Attendees experienced an immersive fusion of music, culture, and wellness against the backdrop of a desert oasis. It created an ambiance that was both invigorating and enchanting. Adding to the allure of the event was the presence of Luna Muerta Piercings. Known for exquisite craftsmanship and innovative designs, Luna Muerta Piercings added an extra layer of creativity to Celsius Cosmic Desert.

NYLON House Friday and Saturday, April 12th-13th:

Lana Del Ray and special guest Billie Eilish ended the night’s performances. But, then there was the ultimate Coachella after hours experience at NYLON House.

The event was presented by Smirnoff ICE and in partnership with an extensive lineup of beauty brands including e.l.f. Cosmetics, got2b, Sally Hansen, and Bumble. Other brands in attendance includedHilton, Kate Spade, Rémy Martin, QUAY, Soulcare, Nautica, Celsius, Banter, and Keys. NYLON House, as promised, was a star-studded affair filled with music, glamor, and excitement. As guests mingled , they had the opportunity to experience firsthand the innovative offerings from the event’s esteemed partners. From beauty and fashion to wellness and lifestyle, each brought its own unique flair to the festivities. Together, they created an immersive experience that was as unforgettable as it was inspiring.

With Smirnoff ICE leading the charge as the presenting sponsor, guests experienced signature cocktails and refreshing libations. And with partners like e.l.f. Cosmetics, and Kate Spade in tow, attendees had access to exclusive activations, VIP lounges, and experiences that elevated the NYLON House .

Revolve Festival Saturday, April 13th

As the sun set over the desert horizon, anticipation mounted for the seventh annual revival of the ultimate festival experience. REVOLVE Festival featured a lineup that paid homage to the golden era of Y2K.

But the magic didn’t stop there. Hailey Bieber’s skincare brand, Rhode, added a touch of glamor. There was a photo studio, inviting guests to capture moments of joy and camaraderie amidst the festivities. And while attendees were basking, Supergoop!’s sunscreen provided extra protection, ensuring that everyone radiated responsibly.

Thirsty for more?

You could have quenched it courtesy of the Jenner sisters, who made their second appearance with their respective brands. With each sip, attendees were transported deeper into a realm where indulgence knew no bounds.

Neon Carnival presented by Liquid I.V. , April 13th-14th

Now in its 13th year, Neon Carnival continues to outshine itself with an evening of live performances, revelry, and excitement. Sponsored by some of the biggest names in entertainment and consumer lifestyle, this event was bigger and better than ever. Leading the charge was the #1 powdered hydration brand in America, Liquid I.V. It offered guests exclusive tastings of two new flavors — the Hydration Multiplier Popsicle® Firecracker and Sugar-Free in Rainbow Sherbet.

Set at the famed Desert International Horse Park, the venue was transformed into a playground of carnival-style games. It also had a Ferris wheel, bumper cars, and other amusement park thrills. Joining the party were sponsors like Ghost® Energy, LaCroix, Coca-Cola, Nütrl Vodka Seltzers, ApeCoin, Heineken, and Path Water. They all added their unique flair to the festivities.

Guests danced the night away under the neon lights, sipping on specialty PATRÓN cocktails and enjoying the adrenaline-pumping atmosphere. Neon Carnival promised to be an unforgettable highlight of the Coachella weekend. It marked yet another chapter in its storied history of music, fun, and excitement.

Desert Nights, April 12-14, 19-22

If you missed weekend one festivities don’t fret, Desert Nights has weekend two lined right up for you. This is the ultimate desert adventure as Desert Nights returns for two weekends of non-stop excitement! Hosted by the renowned Tao Hospitality Group, this year’s event was bigger and better than last year. It featured with three unforgettable nights of music, food, and fun.

Festival-goers are treated to electrifying performances from a lineup of top-notch DJs at this non-stop party. Get ready to dance the night away to the beats of Adriatique, Skepta, John Summit, Kaskade, and many more. With a lineup this stacked, the desert will be pulsating with energy and excitement from dusk till dawn.

But Desert Nights isn’t just about Coachella Valley music—it’s a feast for the senses. Strike a pose at the photo-worthy activations by Poppi, where every snapshot is Instagram-worthy perfection. And when hunger strikes, fear not. Pizza Hut is on hand to satisfy cravings with delicious slices of piping hot pizza. Wash it all down with cocktails from Patrón El Alto, and you’ve got the recipe for a night to remember.

Are you ready for Coachella?

For those attending the second weekend of Coachella, incredible experiences are awaiting you. If you’re not at Coachella this year, but want to reach this audience, be a part of the 2025 festivities. There isn’t a better way to reach your target audience, build your brand and get exposure than with people who posting across the Metaverse. Get your creative juices flowing – now is the time of year to start planning your activation for Coachella in 2025.

Are you ready to reach this audience? We’re here to help. Connect with us today and learn how T Palmer Agency can maximize your marketing dollars. We’re here to take your brand to the next level.