Money20/20: Advancing Financial Inclusion & AI Rules

After an impactful start, Day 2 at Money20/20 focused heavily on topics like financial inclusion and AI regulation, two of the industry’s biggest conversations. Cybersecurity and the regulatory rules guiding fintech innovation were also key themes throughout the day.

Meet in the middle and team up with Money20/20

Of course, this year’s theme, “Human X Machine,” was a recurring topic, as experts examined how finance technology can drive positive change while ensuring ethics and security. With that in mind, here’s a closer look at Day 2’s highlights, major takeaways, and a preview of what’s in store for Day 3.

Morning Keynote: Financial Inclusion through AI

Day 2 began with a keynote titled “Empowering the Underserved: AI as a Tool for Financial Inclusion” Chinedu Azodoh, Co-CEO of Metro Africa Xpress, and Samantha Reglan, Head of Emerging Markets at Revolut, shared insights on AI-driven tools expanding banking access in underserved areas.

Azodoh shared that Metro Africa Xpress uses AI to build inclusive banking solutions tailored for African markets. These tools, like microloans and savings products, meet unique regional needs. According to him, AI enables risk assessment in areas with minimal credit data, allowing tailored financial services for underserved individuals. Reglan added that Revolut’s growth in emerging markets highlights the importance of affordable, AI-driven services that empower people with limited access to traditional banking options.

Money20/20 Key Takeaways:

  • AI-Enhanced Microloans: AI helps assess risk in markets with limited credit history, allowing underserved individuals to access microloans.
  • Accessibility over Profitability: Azodoh and Reglan emphasized that financial products should focus on accessibility, not just profit, to support economic stability.
  • Data-Driven Financial Literacy: AI boosts financial literacy by analyzing spending and giving personalized tips, which benefits underserved communities.

Off the Record: Navigating AI Regulation in Fintech

To begin, The “Off the Record” session at Money20/20 provided a unique space for industry leaders to discuss sensitive AI regulation challenges in fintech candidly. Led by Elaine Jones, Senior Counsel at the U.S. Federal Reserve, with participants from OpenAI, Mastercard, and Coinbase, this private conversation focused on navigating the increasingly complex AI regulatory landscape.

Key Confidential Insights:

  • Balancing Innovation and Protection: Panelists emphasized the need to balance innovation and consumer protection, discussing strategies to align AI advances with compliance.
  • Transparency as a Trust Driver: The panel explored how transparent AI models build consumer trust and reduce risk. Speakers shared real-world challenges and solutions.
  • Regulatory Consistency Across Borders: The conversation highlighted the need for global regulatory cohesion, along with region-specific adaptations. Panelists spoke openly about local regulatory pressures and how global fintech companies are adjusting

With strict confidentiality rules, attendees could gain honest, in-depth insights into AI regulation strategies that are shaping the fintech industry.

Afternoon Spotlight: Advancing Embedded Finance in Uncertain Times

An insightful session, “Advancing Embedded Finance in an Era of Uncertainty,” featured leaders from Plaid, Socure, Green Dot, and Visa. They explored embedded finance—integrating financial services into non-financial platforms—as both an opportunity and a challenge.

Afternoon Spotlight for Day 2 of Money 20/20

Money20/20 Workshop Highlights:

  • Navigating Regulations: Panelists emphasized that embedded finance needs flexible solutions to stay compliant across different regions without limiting growth.
  • Balancing Innovation and Safety: Panelists stressed that while embedded finance should simplify payments and loans, it must also prioritize strong security to protect users and prevent fraud.
  • New Growth Potential: Embedded finance creates new revenue opportunities by integrating financial services on consumer platforms, enhancing customer loyalty.

Finally, This session highlighted the potential of embedded finance to expand financial access while tackling key challenges in security and regulation​.

Fringe Events: Exploring Decentralized Finance (DeFi)

Money20/20’s fringe events provided a casual setting to explore new technologies like DeFi, digital assets, and blockchain. The standout session, “The Promise of Decentralized Finance” looked at how DeFi can make financial services more inclusive, efficient, and transparent.

Top Fringe Event Highlights:

  • Blockchain-Based Microloans: Blockchain platforms allow microloans, giving people in remote areas access to capital without traditional banks.
  • Cross-Border Transactions: DeFi tools show how blockchain streamlines cross-border transactions, cutting costs and simplifying the process.
  • Tokenized Assets: Platforms that tokenize assets like real estate expand investment access beyond wealthy individuals.

Once again, these events gave a firsthand view of DeFi’s potential to change traditional financial systems, offering a decentralized approach that empowers people worldwide.

Evening Events: Celebrating Resilience and Innovation

Attendees having fun at Money20/20 evening events

Afterward, day 2 closed with evening events focused on storytelling and networking. The “Future of Fintech” series continued with leaders sharing personal stories of overcoming challenges like regulatory shifts and market changes.

Money20/20 Evening Event Highlights:

  • Leadership Stories: Speakers shared lessons learned in building resilience during regulatory uncertainty and adapting to a complex landscape.
  • Innovation Showcase: Startups presented new solutions, from digital ID tools to AI for investment management.
  • Networking Gala: The night ended with a gala, giving attendees a chance to connect, discuss the day’s insights, and share trends.

Day 3 Preview: Data Privacy and Future Payments

Looking ahead, Day 3 will cover key topics like data privacy, digital payments, and sustainable finance. Above all, attendees can expect deep discussions on protecting data in a hyper-connected world and the evolution of payment systems.

Must-Attend Sessions for Day 3:

  • Data Privacy in the Digital Age: A session will explore how financial institutions protect consumer data while encouraging innovation.
  • The Future of Payments: Leaders will discuss advancements in digital payments, focusing on real-time technology, interoperability, and consumer trust.
  • Sustainable Fintech Practices: This panel will look at how fintechs can adopt sustainable practices, such as carbon offset programs and responsible investment options.

Final Thoughts on Day 2

Continuing on, Day 2 built momentum with a focus on AI’s role in financial inclusion, the need for regulation, and the impact of cybersecurity on trust. Once again, Fringe events previewed the future of decentralized finance, while the evening celebrated resilience and creativity.

Posing for pictures at Money20-/20

Finally, as Day 3 approaches, Money20/20 continues to set standards for ethical innovation and inclusive growth in fintech. Stay tuned for tomorrow’s recap, where we’ll cover new sessions and trends in data privacy, payments, and sustainability.

Money20/20: Setting the Stage for Fintech Innovation

Money20/20 Las Vegas has begun, gathering innovators, thought leaders, and companies to address fintech’s evolving landscape. Set against the iconic Las Vegas skyline, this year’s “Human X Machine” theme explores technology’s role and ethical responsibility in finance. Day 1 offered thought-provoking sessions, collaborative workshops, and evening events celebrating fintech creativity and resilience. Here’s a look at the opening day’s highlights and what’s ahead for Day 2.

Morning Keynote: The Ethical Imperative of AI in Financial Services

Varun Krishna, CEO of Rocket Mortgage, opened the event with a keynote, “AI in Financial Services: An Ethical Imperative.” Joined by OpenAI and regulatory experts, Krishna discussed AI’s role in finance, highlighting its benefits in personalization and efficiency and its challenges in privacy and bias.

The discussion explored AI’s role in creating hyper-personalized products, from automated customer service to predictive financial recommendations. Krishna shared insights from Rocket Mortgage’s AI journey, highlighting a privacy-first approach that aligns with regulations to protect consumer data and expand equitable financial access.

Money20/20 , a Fintech event, Keynote

Key Takeaways:

  • Hyper-Personalization: With advanced AI, financial institutions can predict and meet customer needs more effectively, creating opportunities to extend services to traditionally underserved markets
  • Ethics and Compliance: AI’s potential is tempered by the need for stringent ethical standards, including transparency, data protection, and minimizing bias
  • Balancing Innovation and Responsibility: As AI technology advances, financial institutions must find ways to gain efficiencies while ensuring consumer trust and regulatory adherence remain central

The keynote set a high bar, laying the groundwork for ongoing discussions around responsible technology deployment in fintech.

Panel Spotlight: Real-Time Payments and Global Innovation

One of Day 1’s highlights was the high-energy panel, “Global Lessons: Can the U.S. Rock Real-Time and Join the A2A A-list?” Lynn Martin, NYSE Group President, led a discussion with global fintech leaders on real-time payment advancements and blockchain’s role in enabling faster, safer cross-border transactions.

Speakers from Mastercard, Stripe, and Ripple discussed how real-time payments transform financial services by improving consumer experience and international transaction efficiency. Moreover, they highlighted how the U.S. can learn from successful RTP implementations in Asia and Europe.

Trending Themes:

  • Blockchain in Cross-Border Transactions: Blockchain technologies simplify international payments by removing traditional intermediaries, thus reducing transaction times and fees
  • Account-to-Account (A2A) Payments: With rising demand for instant, touchless payments, the industry is shifting to A2A methods, backed by digital wallets and secure mobile solutions.
  • Scalability and Security: For RTP to go mainstream, solutions must scale securely. Panelists discussed fraud prevention and data protection in high-volume transactions

In summary, the panelists expressed optimism about the adoption of real-time payments, anticipating that the U.S. market will soon align with global standards.

Money20/20 attendees celebrate the knowledgeable panels

Afternoon Workshops: Partnering for Digital Transformation

Day 1’s afternoon workshops provided attendees with a hands-on approach to forming strategic partnerships in fintech. In particular, the session “Building Partnerships for the Digital Future,” featuring speakers from JPMorgan Chase and Mastercard, explored frameworks for establishing fintech-bank collaborations that foster both innovation and regulatory compliance.

During the session, participants were presented with models for partnership structures designed to leverage fintech agility while maintaining the stability and security that established banks provide. Additionally, speakers shared best practices for partnerships, emphasizing the importance of regulatory alignment and customer data protection.

Money20/20 Workshop Highlights:

  • Scalability Through Collaboration: Bank-fintech partnerships pave the way for scalable solutions, merging fintech innovation with established banking infrastructure.
  • Navigating Regulatory Hurdles: Workshop leaders emphasized understanding global standards and creating cross-border solutions that meet local compliance requirements.
  • Meeting Consumer Expectations: As fintech expands, aligning with consumer demands for seamless, real-time digital experiences is essential for market relevance.

Overall, these workshops provided actionable strategies for attendees, underscoring the potential of partnerships to scale, innovate, and deliver enhanced customer experiences in financial services.

Fringe Events: Innovation on the Periphery

One of Money 20/20’s hallmarks is its fringe events, where attendees experience informal, interactive sessions that introduce some of the latest trends in fintech. The atmosphere was buzzing with ideas, demos, and lightning pitches that offered attendees an exclusive peek into emerging tech.

Money20/20 SNL - Sunday Night Live

Top Money20/20 Highlights:

  • Crypto for Social Good: A demo session showcased innovative uses of cryptocurrency in charitable donations. This presented a compelling argument for blockchain’s potential to facilitate social impact projects.
  • Micro-Investing Platforms: Startups presented platforms that allow users to start investing with as little as $1. This new approach to investing expands market access. It is empowering individuals from all financial backgrounds to participate!
  • AI-Powered Financial Advisors: Rising fintechs debuted AI-driven virtual advisors! They’re aiming to democratize financial advice by providing on-demand, tailored recommendations for users without traditional banking resources.

Ultimately, the fringe events underscored fintech’s role in driving inclusivity and financial empowerment, with new tools and platforms making financial services more accessible and impactful.

Evening Stage Events: Creativity Meets Fintech

As the day wrapped up, Money20/20’s evening events provided a vibrant mix of storytelling, fintech-themed art, and networking. In particular, the “Future of Finance” storytelling series brought personal stories from industry veterans and innovators, highlighting resilience, adaptability, and triumph over challenges.

Attendees Mix at Money20/20

Evening Money20/20 Highlights:

  • Resilience Stories: Notable leaders shared anecdotes from their careers. They were reflecting on critical moments and career-defining lessons learned in the rapidly evolving fintech landscape
  • Fintech Art Show: Digital installations brought abstract fintech concepts like blockchain and machine learning to life! This helped create an interactive, visually engaging experience that connected attendees to complex ideas.
  • Networking Happy Hour: The happy hour allowed attendees to unwind and reflect on the day’s sessions. Attendees were spotted making connections that could lead to the next big idea in fintech!

Overall, the evening activities highlighted the personal side of fintech, celebrating the community’s creativity, resilience, and innovation

Delectable food for Money20/20

Day 2 Preview: Fintech for Social Impact and Regulatory Challenges

Looking ahead, day 2 promises an array of sessions focused on social impact, cybersecurity, and compliance in an era of rapid innovation. These discussions will address how fintech can expand financial inclusivity and meet regulatory standards without sacrificing creativity.

Anticipated Money20/20 Highlights:

  • AI for Financial Inclusion: This panel will explore how AI is making banking accessible to underserved populations. It will be showcasing fintech’s ability to drive meaningful change.
  • Cybersecurity and Trust: As digital transactions grow, cybersecurity remains a top priority. Industry experts will discuss the latest security innovations and strategies for maintaining consumer trust
  • Navigating Innovation and Compliance: The evolving regulatory landscape requires fintechs to find a balance between pushing boundaries and staying compliant. In particular, this is especially true as new technologies like blockchain and AI continue to disrupt traditional systems.

Final Reflections on Day 1

Day 1 of Money20/20 delivered impactful keynotes, engaging panels, and interactive fringe events, setting an exciting tone for the week. Discussions focused on responsible innovation, partnership potential, and fintech’s social impact—key pillars shaping finance’s future. Check back tomorrow for more session highlights and insights on how Money20/20 is driving fintech’s next wave.

Meme Culture and Marketing: How We’re Harnessing Humor and Going Viral

We’re here to spill the beans on one of our favorite topics: memes. If you’ve spent any time online (and let’s be honest, who hasn’t?), you’ve definitely seen memes popping up everywhere. They’re funny, they’re relatable, and they spread like wildfire. But memes aren’t just for laughs—they’re also a marketing goldmine. Here’s how we’re using meme culture to make brands stand out and go viral.

What do you Meme? 

First things first: Who coined the term meme? In 1976, British evolutionary biologist Richard Dawkins wrote the term “meme” in his work The Selfish Gene. The term meme originated from the Greek word mimema, which means to imitate (or copy). In the book, Dawkins views were centered around gene selection theory, meaning basically that the best genes will be passed on through natural selection. Dawkins presents to his readers that a cultural meme is parallel to a “selfish” biological gene. Similar to a “selfish” gene, a meme can evolve, and undergoes natural selection as it transcends across both cultural and linguistic barriers. 

Why We Love Memes

Why are memes such a big deal? Well, they’re short, snappy, and perfect for our fast-scrolling fingers. A good meme can say in a few words (and a picture) what an entire post or story might struggle to convey. Plus, they’re super shareable. When someone sees a meme that makes them laugh or nod in agreement, they’re likely to share it with their friends. That’s the kind of organic reach marketers dream about!

Memes and Marketing: A Match Made in Internet Heaven

At T Palmer Agency we’re all about staying ahead of the curve. Memes are a fantastic way to tap into what’s trending and connect with audiences on a personal level. Here’s how we do it:

1. Keeping It Relatable

The best memes are the ones that make you go, “That’s so true!” Memes bring together universal experiences and distills them into a simple concoction of words and images. Whether it’s the joy of a Friday afternoon or the struggle of an Airbnb checkout, if it’s something people can relate to, it’s meme material.

Funny airbnb meme about a cleaning fee. Meme marketing at it's finest.

2. Staying on Trend

Memes have a short shelf life, so we keep our finger on the pulse of what’s hot right now. Is there a new viral TikTok dance? Or a popular catchphrase from the latest Hollywood blockbuster? We’re on it. By riding the wave of current trends, we keep our content fresh and relevant. Meme marketing is all about social listening and coming up with fun creative ways to relate with your audience.

Stilgar meme from Dune about Paul Atreides being the Lisan Al Gaib.

3. Brand Personality

Memes are a great way to showcase a brand’s personality. Are you playful and fun? Serious and sophisticated? We craft memes that reflect your brand’s unique voice and tone. This not only makes your content more engaging but also helps build a strong brand identity. 

meme marketing for Chipotle
meme marketing for Chipotle #2

4. User-Generated Content

Encouraging your audience to create and share their own memes is a fantastic way to boost engagement. We often run meme contests or challenges that invite followers to get creative. This not only increases interaction but also generates tons of user-generated content that we can share.

Tips for Meme-Worthy Marketing

Ready to dive into meme marketing? Here are a few tips:

Know Your Audience: Tailor your memes to what your audience finds funny and relatable.

  1. Be Timely: Jump on trends quickly to maximize relevance.
  2. Stay Authentic: Make sure your memes align with your brand’s voice and values.
  3. Encourage Sharing: Create content that people will want to share with their friends.

Wrapping Up

Memes are more than just internet jokes—they’re a powerful marketing tool that can help brands connect with audiences in a fun, authentic way. 

At T Palmer Agency, we are always looking for ways to leverage meme culture to build engaging content. Learn more about our social media management strategies that can help your brand go viral. Contact us today!