Blueprint Tour Charlotte – A Look Back at a Day Full of Innovation and Growth

The Blueprint Tour: Charlotte provided insights on expansion, funding, branding, and resilience for fintech and venture-backed firms.

Key panels focused on early-stage deal-making, preventing equity dilution, and securing smart investments, providing strategies to navigate future funding challenges. Attendees gained insights from industry leaders, culminating in an exclusive Founder’s Dinner at SeaGrill, fostering valuable connections. This recap emphasizes essential lessons for entrepreneurs and investors to ensure long-term business success

T Palmer Agency gathered leading experts in fintech, insurtech, venture capital, and startup growth. This high-impact event featured engaging discussions, practical insights, and valuable networking opportunities.

The event provided a clear roadmap for founders. It covered scaling strategies, funding insights, and the importance of strong branding. This guidance is essential for those aiming to elevate their ventures. Here is a summary of the main points and lessons from each session.

Setting the Stage: Opening Remarks & Strategic Expansion Panel

Overhead view of the opening panel at the Blueprint Tour Charlotte @ NASCAR Hall of Fame
Speakers: Juan Garzon (Innovate Charlotte) – Moderator, Rina Arline (BofA – Break Through Labs), Cyrus Taheri (True North), and Dan Roselli (RevTech Labs)

The event kicked off with Opening Remarks and a deep dive into Strategic Expansion: The How, When, and Why. Panelists explored key strategies for scaling a startup, including:

💪 Knowing the Right Time to Expand – Market signals, financial readiness, and operational strength all play a role in timing a company’s next big move.

🔄 Navigating Growth Challenges – From talent acquisition to regulatory hurdles, founders must anticipate challenges before they arise.

👥 Partnerships & Market Positioning – Expanding strategically means forging strong alliances and understanding competitive landscapes.

Juan Garzon (Innovate Charlotte) – Moderator

Cyrus Taheri (True North)

Dan Roselli (RevTech Labs)

Rina Arline (BofA - Break Through Labs)

From Start to Exit: The Full Founder Journey

One of the most anticipated discussions of the event was the Start to Exit panel
Speakers: T Palmer (T Palmer Agency) – Moderator, Craig Sobol (pAIwares), Ramy Sergeldin (Spidr), and Keith Luedeman (goodmortgage.com)

One of the most awaited discussions at the event was the Start to Exit panel. Here, experienced founders shared their real-world stories about scaling, exiting, and transitioning leadership.

💡 Founder Readiness: What are the key indicators that signal it’s time to consider an exit? According to Keith Luedeman, financial readiness and market conditions play a crucial role in the decision-making process.

📊 Exit Strategies: Whether through acquisition, IPO, or merger, each path has unique challenges. Craig Sobol emphasized the importance of flexibility in an exit strategy.

Emotional and Leadership Transitions: Ramy Sergeldin emphasized the emotional challenges of leaving a company. He also stressed the importance of effective leadership succession planning.

Craig Sobol (pAIwares)

Ramy Sergeldin (Spidr)

Keith Luedeman (goodmortgage.com)

Key Insight: A well-planned exit is as crucial as a strong launch. Founders need to be financially, operationally, and emotionally ready for the transition.

Masterclass: The Power of a Strong Brand Identity

In this masterclass, T Palmer provided founders with a framework to build and strengthen their brands
Speaker: T Palmer (T Palmer Agency)

Brand identity is more than just a logo—it’s the emotional connection that drives loyalty and credibility. In this masterclass, T Palmer provided founders with a framework to build and strengthen their brands:

🎨 Clarity in Messaging – A clear, concise brand message helps differentiate a company from competitors.

👩‍💻 Consistency Across Touchpoints – From websites to investor decks, every brand asset should reinforce core values.

🛡️ Authenticity Wins – Audiences connect with brands that remain true to their mission and voice.

Key Insight: Strong branding is essential for founders. It is not a luxury. Effective branding helps build trust. It also attracts investors and supports sustainable growth

Decoding Funding for Startups

Securing funding is a critical challenge for any startup.
Speakers: Greg Brown (Angel CLT Fund),Trevor Booker (JBFitzgerald Group), James Anderson (Collective Ventures), and Nat Clarkson (Alphatech Ventures)

Securing funding is a critical challenge for any startup. This panel explored:

💰 What Investors Look ForGreg Brown emphasized traction, revenue potential, and strong leadership as key factors.

📊 Market Conditions & TimingJames Anderson explained how economic trends impact fundraising success.

💡 The Importance of Early Deals – Nat Clarkson highlighted that making wise financial choices in early funding rounds can help founders keep more equity. This ensures they maintain control and leverage in later investment stages.

Speakers: Greg Brown (Angel CLT Fund),Trevor Booker (JBFitzgerald Group), James Anderson (Collective Ventures), and Nat Clarkson (Alphatech Ventures)

Key Insight: Fundraising is not just about numbers—it’s about showcasing potential, vision, and scalability.

Building Resilient Founders, Thriving Businesses, and a Prosperous Future

The day closed with an inspiring conversation on resilience, wellness, and leadership.
Speakers: T Palmer (T Palmer Agency) – Moderator, Tya Bolton (Exceptional Business Solutions, LLC), Megan Kleinhenz (NW Corporate Wellness), and Desmond Wiggan (BatteryXchange)

The day closed with an inspiring conversation on resilience, wellness, and leadership.

💡 Founder Well-Being: Megan Kleinhenz stressed the need for mental and physical health in maintaining high performance.

🎓 Leadership in Uncertain Times: Desmond Wiggan shared how adaptability and a strong network helped him navigate challenges.

🚀 Long-Term Success Strategies: Tya Bolton emphasized the importance of company culture in sustainable growth.

Speakers: T Palmer (T Palmer Agency)  – Moderator, Tya Bolton (Exceptional Business Solutions, LLC), Megan Kleinhenz (NW Corporate Wellness), and Desmond Wiggan (BatteryXchange)

Takeaway: Resilience isn’t just about bouncing back—it’s about building systems that sustain growth and well-being over time.

Founder’s Dinner and Exclusive Networking

Following the event, an exclusive, invite-only Founder’s Dinner was held at SeaGrill (seagrillnc.com) for a select group of industry leaders, speakers, and high-growth founders. The intimate gathering offered a unique chance for attendees to build meaningful relationships in a relaxed environment. This setting encouraged deep discussions about funding strategies, scaling challenges, and long-term vision.

Brand Activations
Fintech marketing
Insurtech Event Marketing
SeaGrill Restuarant and Bar
Attendees network at the Founders’ Dinner
Networking with the best founders
Creating Connections and Growing Community
Dessert is served at the 10th Founders Dinner
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During a carefully planned dining experience with exquisite seafood and an elegant atmosphere, guests shared insights on growing startups. They discussed how to maintain equity, lessons from past ventures, and the value of strategic partnerships. This behind-the-scenes networking opportunity stood out. It reinforced the Blueprint Tour’s commitment to creating lasting connections beyond the main event.

Closing Thoughts & Next Steps

Your Journey Starts Here at T Palmer Agency

The Blueprint Tour: Charlotte was a significant event that brought together founders, investors, and industry leaders. All participants were dedicated to building, scaling, and leading with purpose. Attendees gained valuable insights and connections to help advance their businesses. This was achieved through strategic expansion, brand development, funding, and resilience.

🚀 Did you miss this stop? Please stay tuned for our next event. We will offer more insights, more networking, and more chances to connect with leaders who are shaping the future.

What Was Your Biggest Takeaway?

We would like to hear from you! Share your thoughts on LinkedIn and tag #BlueprintTour.

Summary: Insights Gained from The Blueprint Tour in New York City

The Blueprint Tour: NYC brought together fintech and insurtech leaders…

for a day of expert panels, a high-energy pitch-off, and invaluable networking opportunities. From scaling strategies to funding insights, discover the key takeaways that are shaping the future of finance and insurance.



The Blueprint Tour: New York City united leaders from fintech and insurtech, along with investors and entrepreneurs. This event offered a dynamic day filled with insights, innovation, and networking opportunities. On February 13, 2025, the Classic Car Club in Manhattan hosted our event. Attendees enjoyed thought-provoking panels and a high-energy pitch-off. Valuable conversations took place, aiming to shape the future of finance and insurance.

Immersive Event Marketing
Brand Activations
Fintech marketing
Insurtech Event Marketing
The strategic expansion panel at Blueprint Tour NYC
Cristina Ciaravalli moderates the strategic expansion panel
Networking with the best cars and founders
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From thought-provoking panels to an exciting pitch-off competition, the Blueprint Tour: New York City provided a deep dive into the challenges and opportunities shaping the fintech and insurtech industries. Attendees walked away with actionable insights on scaling businesses, securing funding, and fostering resilience in leadership. Below are the key highlights from each session.

The event kicked off with a powerful panel on strategic expansion, moderated by T Palmer (Founder and CEO, T Palmer Agency). Industry experts, including Grace Lee (AVP New Revenue, Great American Insurance Group), Veronica Genao (Executive Director, Technology Banking Group, Wells Fargo), and Marty Ringlein (Founder and CEO, Agree), explored the critical factors for fintech and insurtech startups looking to scale sustainably. Discussions centered around market timing, operational readiness, and leveraging strategic partnerships to drive expansion.

Grace Lee and Monica Genao discuss readiness and its importance in strategic expansion
  • Key indicators signaling when a startup is ready to expand, including revenue stability, customer demand, and operational capacity.
  • Assessing market readiness versus operational readiness to ensure a successful expansion strategy.
  • Evaluating new markets and customer segments through competitive analysis and localized testing.
  • Aligning expansion goals with the overall business strategy to avoid misalignment and unnecessary risks.
  • Critical operational elements such as team structure, infrastructure, and scalable processes that must be in place before scaling.
Marty Ringlein discusses common challenges to expansion
  • Common challenges startups face during expansion, including resource constraints, misaligned growth strategies, and regulatory hurdles.
  • Balancing aggressive growth ambitions with sustainable operational practices to prevent financial strain.
  • Overcoming hesitation around expansion due to concerns about losing control or compromising quality.
  • A key takeaway: successful expansion requires careful planning, strong leadership, and adaptable execution.

The high-energy pitch-off was one of the most anticipated segments of the day. Startups in fintech and insurtech battled it out, showcasing their innovative solutions to a panel of expert judges, including David Gritz (Co-founder, Managing Director, InsurTech NY) and Abdul Abdirahman (Principal, F Prime Capital).

Immersive Event Marketing
Growth Startups Pitch Off
Eric Chu from Tradedesk
Jean Smart from Penelope pitches to win
The founders celebrate after their successful pitches at Blueprint Tour NYC
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  • Aviary AI Jay Patel, Co-founder and CTO – A Voice AI-powered engagement tool for financial institutions, automating customer outreach and reducing human operator time. The company has seen a 42% pick-up rate and 71% interaction rate, proving its efficiency in customer communications.
  • Tradesk Securities – Eric Chu, CEO – A fintech-powered broker-dealer providing AI-driven investment research tools for retail investors. With 23,000+ customers and 31 software patents, Tradesk is revolutionizing digital trading with real-time insights and zero-commission investing.
  • Penelope – Jean Smart, Founder and CEO – A next-generation retirement savings platform designed for micro and small businesses, simplifying 401(k) plans with an intuitive, affordable, and automated approach. Penelope serves a diverse client base, with 42% minority-owned businesses and 61% women-owned businesses.
Jay Patel makes his pitch for Aviary

Jay Patel won the Pitch-Off with Aviary AI, showcasing the power of Voice AI in transforming customer engagement for financial institutions.

Led by T Palmer, this masterclass provided attendees with a deep dive into how a strong brand identity can differentiate startups in the competitive fintech and insurtech landscapes.

  • A brand is more than just a logo—it’s about storytelling, identity, and customer connection.
  • Consistency in messaging builds trust and credibility.
  • Successful brands create movements, not just products, as seen with Apple, Nike, and Mailchimp.
  • Emotional and behavioral triggers play a crucial role in shaping how customers perceive a brand.

A must-attend session for founders, this panel featured Cristina Ciaravalli (Founder and CEO, Valli Ventures), Jay Novis (Investment Associate, QBE Ventures), Adam Chadroff (Investor, Equal Ventures), and Anna Garcia (Founder and GP, Altari Ventures), who shared their expertise on securing funding in today’s market.

Immersive Event Marketing
Cristina Ciaravalli from Valli Ventures moderates this panel
The panelists prepare for Decoding Funding
Anna Garcia from Altari Ventures
The discussion heats up between the panelists
Jay Novis from QBE Ventures
Adam Chadroff from Equal Ventures
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  • The funding landscape for early-stage startups in 2025 remains competitive, with investors prioritizing sustainable growth over rapid scaling.
  • Founders have multiple options to fundraise, including venture capital, angel investors, crowdfunding, and revenue-based financing.
  • Balancing the need for funding with ownership retention remains a key challenge for founders, requiring careful negotiation and financial planning.
  • Avoiding overfunding or underfunding is critical to ensure startups grow sustainably without unnecessary dilution or financial strain.
The crowd soaks up the knowledge and asks questions of the panelists
  • Determining the right time to fundraise is dependent on achieving key milestones, such as product-market fit, revenue traction, or customer adoption.
  • Investors look for specific metrics at different funding stages, from early traction and ARR growth to customer acquisition cost and lifetime value.
  • Personal and professional networks play a significant role in securing funding, often leading to warm introductions to investors.
  • Success stories from startups that navigated the funding process effectively emphasized the importance of persistence, strategic networking, and having a clear value proposition.
The participants take a photo together after the panel
  • Common mistakes startups make include pursuing funding too early without a validated product or waiting too long and missing market opportunities.
  • Founders should develop a compelling pitch that highlights market opportunity, traction, and financial viability.
  • Before engaging with investors, startups should refine their financial models and prepare to answer tough questions about growth, burn rate, and scalability.
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The panel on Building Resilient Founders is about to begin
T Palmer moderates the panel
Sharon Rodriguez from Highpeak lights up the stage
Sharon makes the point that resiliency is key to succeed
Kirsten Bay from Cysurance
Our last panelist of the session
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The final panel of the day addressed the importance of resilience in leadership and business. Panelists Ariel Laura Metayer (Founder, The Luminous Lab), Sharon Rodriguez (CEO, HighPeak.AI), and Kirsten Bay (Founder and CEO, Cysurance) explored strategies for maintaining founder well-being while scaling a company.

The panelists from Building Resilient Founders pose for the camera

Understanding Entrepreneurial Resilience:

  • Resilience for founders means adapting to constant challenges while maintaining a long-term vision.
  • Balancing work-life responsibilities is essential to prevent burnout and maintain productivity.
  • Prioritizing physical health—through exercise, mindfulness, and rest—is crucial for sustained energy and decision-making.
  • Ensuring business sustainability requires thoughtful financial planning, strong team culture, and adaptability.

Cultivating a Healthy Work Culture:

  • Company culture plays a critical role in fostering resilience across the entire team, not just the founder.
  • Implementing policies that promote physical and mental well-being positively impacts company performance and employee satisfaction.
  • High-performance cultures should balance ambition with well-being to prevent burnout among employees.
  • Leadership must set the tone for a workplace culture that prioritizes health, wellness, and overall team support.
Immersive Event Marketing
Setting the stage for networking at the Blueprint NYC
Attendees mingle during the cocktail hour
Guests pose for photos while networking
The power of networking is enhanced with the vibrant atmosphere
Networking with the best cars and founders
Networking can be the source of new business
Attendees pose for photos
T Palmer and her team
Making connections at Blueprint NYC
Ariel and her team
The most unlikely of connections at Blueprint NYC
The perfect prop for a photo
Behind the scenes at NYC
Jay from JET networks at Blueprint NYC
Saying Goodbye to NYC
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Beyond the panels and pitch-offs, the Blueprint Tour emphasized networking as a key driver of success. The cocktail reception and Founders Dinner provided attendees with exclusive opportunities to connect with investors, industry leaders, and fellow entrepreneurs.

Next Stop on the tour, the NASCAR Hall of Fame in Charlotte, NC

NYC was just the beginning! The Blueprint Tour will be heading to new cities, continuing its mission to foster innovation and growth within fintech and insurtech.

📍 Next Stop: NASCAR Hall of Fame, Charlotte, NC on February 25th, 2025– Find more details here!

💡 Want to be part of the next Blueprint Tour event? Secure your spot today and connect with industry pioneers shaping the future of fintech and insurtech.

🔗 [Register for the Next Stop]