Resilience and Wellness Building Stronger Founders and Businesses

Posted on January 30, 2025January 26, 2025 by Charles Oakley

This article provides actionable insights on resilience and wellness tailored to fintech and insurtech founders.

It covers strategies for managing stress, achieving work-life balance, and building a sustainable startup culture. Keywords: founder resilience, business wellness, fintech strategies, insurtech wellness.

Entrepreneurship is a thrilling journey. It’s filled with opportunities, innovation, and the potential for significant success. However, it also comes with its fair share of challenges. Stress, burnout, and the constant pressure to perform can take a toll on even the most dedicated entrepreneurs. That’s where resilience and wellness come into play. These two elements are crucial for entrepreneurs who want to build stronger businesses and lead more fulfilling lives.

Resilience is the ability to bounce back from adversity. It’s about staying focused and positive, even when things don’t go as planned.

Wellness, on the other hand, is about maintaining a healthy balance in all aspects of life. It involves managing stress, maintaining physical health, and ensuring mental well-being.

In this article, we’ll explore the importance of resilience and wellness for entrepreneurs. We’ll provide practical strategies for stress management and work-life balance, and show how these elements contribute to stronger business foundations and personal success.

Understanding Resilience and Wellness in Entrepreneurship

Resilience and wellness are fundamental components of successful entrepreneurship. Resilience refers to an entrepreneur’s capacity to adapt and recover from setbacks. This quality is essential in the unpredictable world of business.

Wellness focuses on maintaining health in various life aspects. It’s vital for sustained business growth. Entrepreneurs who prioritize wellness are often better decision-makers. Their mental clarity supports innovative solutions to complex problems.

Statistics highlight the prevalence of burnout among entrepreneurs. Chronic stress impacts both personal lives and business outcomes. Understanding these challenges emphasizes the need for resilience and wellness strategies.

Both resilience and wellness intertwine, creating a foundation for long-term success. A resilient entrepreneur, supported by wellness, can face challenges head-on. They are equipped not just to survive but to thrive.

Integrating these concepts into an entrepreneurial lifestyle fosters a balanced, proactive approach to business challenges. It also enhances personal well-being, leading to more sustainable success.

The Entrepreneur’s Challenge: Stress and Burnout

Entrepreneurs face unique pressures that often lead to stress and burnout. The demands of running a business can be relentless. This constant pressure takes a toll on mental and physical health.

Burnout occurs when stress becomes unmanageable. It results in exhaustion, detachment, and diminished performance. Entrepreneurs may struggle to maintain productivity and creativity during burnout.

Recognizing the signs of stress and burnout is crucial. Entrepreneurs need to monitor their stress levels. Proactively managing stress can prevent long-term damage.

Effective stress management starts with acknowledging the challenge. Developing coping strategies can protect an entrepreneur’s well-being. By addressing stress early, entrepreneurs can maintain their drive and passion for business.

The Impact of Wellness on Decision-Making and Success

Wellness is a powerful catalyst for effective decision-making. Entrepreneurs with a balanced state of health often make clearer, more strategic choices. Mental clarity and calmness foster better business judgment.

Physical wellness contributes significantly to success. Entrepreneurs in good physical health experience increased energy and focus. This boost in vitality translates into sustained productivity.

Mental health is equally important in the entrepreneurial landscape. A sound mental state enhances emotional regulation. Entrepreneurs with strong mental wellness handle stressors with greater ease.

Incorporating wellness practices helps build a foundation for success. Prioritizing personal health leads to more sustainable business outcomes. Entrepreneurs find resilience in a holistic approach to wellness.

Strategies for Building Entrepreneurial Resilience

Building resilience is crucial for entrepreneurs facing constant challenges. It’s about developing the ability to bounce back stronger. Entrepreneurs can cultivate resilience through practical strategies and lifestyle changes.

Here are some effective strategies:

Set realistic goals: Achievable targets prevent overwhelm and instill confidence.
Maintain a positive outlook: Focus on potential rather than setbacks.
Foster a supportive network: Surround yourself with encouraging peers.
Embrace mindfulness: Practice staying present to reduce anxiety.
Exercise regularly: Physical activity boosts mental strength.

Adopting these strategies reinforces an entrepreneur’s ability to tackle adversity. A strategic approach involves both internal mindset shifts and external support systems. Building resilience isn’t a solitary endeavor—it requires community and consistency.

Setting Realistic Goals and Maintaining a Positive Outlook

Realistic goals are essential for sustained progress. Entrepreneurs should break down big ambitions into manageable steps. This approach makes daunting tasks feel achievable and reduces the risk of feeling overwhelmed.

A positive outlook plays a pivotal role in resilience. Focusing on solutions rather than problems boosts morale. Optimism doesn’t ignore challenges but reframes them as opportunities.

Entrepreneurs should celebrate small victories along the way. Recognizing progress, no matter how modest, fuels motivation. Positive reinforcement strengthens the belief in one’s capability to succeed.

Fostering a Supportive Network

A supportive network is vital for entrepreneurial resilience. Peers who understand the entrepreneurial journey provide invaluable encouragement. Having a circle that offers emotional and professional support enhances confidence.

Shared experiences with fellow entrepreneurs can provide comfort and insights. Networking expands resources and opens doors to advice and mentorship. Learning from others’ experiences helps entrepreneurs navigate their own challenges more effectively.

Supportive relationships can also act as a safety net during tough times. They offer a source of strength, helping entrepreneurs maintain perspective. Building these connections requires investing time and energy, but the benefits are immense.

Embracing Mindfulness and Meditation

Mindfulness and meditation are powerful tools for enhancing resilience. These practices encourage living in the present moment and managing stress. Entrepreneurs who practice mindfulness report improved concentration and reduced anxiety.

Meditation offers a mental break from the daily grind. Regular practice enhances self-awareness and emotional regulation. It helps entrepreneurs remain calm and make clear decisions amidst chaos.

Incorporating mindfulness practices into the daily routine creates mental space. This mental clarity aids in approaching problems with a fresh perspective. Consistency in these practices yields long-term benefits for both personal well-being and business outcomes.

Effective Stress Management Techniques for Entrepreneurs

Stress management is crucial for entrepreneurs, as it directly impacts productivity and decision-making. Ignoring stress can lead to burnout, reducing overall effectiveness. Entrepreneurs should actively seek ways to manage stress for long-term success.

Here are effective stress management techniques:

Practice mindful breathing: Focused breathing lowers stress quickly.
Prioritize tasks: Identify urgent tasks and break them into smaller actions.
Set boundaries: Limit work to prevent overextension and mental fatigue.
Engage in hobbies: Recreational activities provide necessary breaks.
Utilize technology: Apps can streamline tasks and schedule reminders.

These techniques help keep stress at bay, promoting a balanced lifestyle. By incorporating these methods, entrepreneurs maintain higher levels of energy and clarity. Stress management isn’t a one-time task; it requires ongoing effort and vigilance.

Time Management and Delegation

Time is one of the most valuable resources for entrepreneurs. Efficient time management can significantly reduce stress levels. Prioritizing tasks ensures that the most important work receives timely attention.

Delegation is another vital aspect of stress management. Recognizing that you can’t do everything is crucial. Delegating tasks to capable team members not only lightens your load but also empowers others.

Effective delegation fosters a collaborative environment and utilizes team strengths. It frees up your time, allowing focus on high-impact activities. Learning to trust your team is key to successful delegation.

The Role of Physical Health and Exercise

Physical health is closely linked to stress resilience. Regular exercise releases endorphins, reducing stress and boosting mood. Engaging in physical activity increases energy levels and enhances mental clarity.

Incorporating exercise into daily routines need not be complex. Even short, consistent walks or quick workouts can have profound effects. The key is consistency over intensity or duration.

Healthy eating habits complement physical exercise and further reduce stress. A balanced diet provides the nutrients needed for cognitive function. Maintaining physical health is an ongoing process that supports overall well-being and business performance.

Work-Life Balance: A Tailored Approach for Entrepreneurs

Achieving work-life balance is a challenge for many entrepreneurs. Balancing business demands with personal life is not always easy. Yet, neglecting this balance can lead to significant stress and burnout.

Entrepreneurs must adopt a tailored approach to balance work and life. This involves prioritizing activities that align with personal and professional goals. It also requires flexibility to adjust as circumstances change.

Creating boundaries between work and personal time is vital. This helps preserve mental and emotional well-being. Dedicated personal time allows for relaxation, fostering innovation and creativity.

Entrepreneurs should remember that balance is not static. It evolves with changing priorities and phases of life. Being proactive in adjusting this balance helps sustain long-term success and well-being.

The Importance of Sleep and Downtime

Sleep is a crucial component of maintaining work-life balance. Quality sleep enhances cognitive function, memory, and decision-making. Entrepreneurs often underestimate its importance, sacrificing rest for work.

Downtime is equally essential, giving the mind a chance to recharge. Engaging in non-work activities helps prevent exhaustion and maintains enthusiasm. This can be as simple as reading a book or taking a leisurely stroll.

Consistent sleep and downtime habits create a solid foundation for productivity. They not only boost energy but also enhance mood and focus. Entrepreneurs who prioritize these areas often experience improved business and personal outcomes.

Setting Boundaries and Recognizing Personal Limits

Setting boundaries is pivotal for successful entrepreneurship. Clear boundaries prevent work from encroaching on personal life. They establish a healthy separation that supports mental health and productivity.

Recognizing personal limits is also vital. Entrepreneurs often push themselves to the brink in pursuit of goals. Knowing when to stop is key to avoiding burnout and sustaining energy.

It’s important to communicate boundaries and limits to others. This ensures understanding and respect, both in business and personal environments. Adapting these strategies helps maintain a sustainable and fulfilling entrepreneurial journey.

Tools, Apps, and Resources to Support Entrepreneurial Wellness

In today’s digital age, numerous tools can aid entrepreneurs in managing their wellness. Using the right apps and resources can significantly alleviate stress. These technologies help streamline tasks and enhance personal well-being.

Apps for meditation and mindfulness provide daily calmness and focus. Task management tools improve productivity by organizing work efficiently. Fitness apps encourage regular exercise, which boosts mental health and resilience.

Here’s a list of useful tools and apps:

Calm or Headspace: For meditation and relaxation.
Todoist or Trello: For task management and organization.
MyFitnessPal: For tracking physical activity and maintaining health.

Exploring these resources can greatly enhance entrepreneurial resilience. Tailoring these tools to fit personal needs ensures maximum benefit. Embracing technology wisely supports a healthier, more balanced entrepreneurial lifestyle.

Case Studies: Successful Entrepreneurs Who Prioritize Resilience and Wellness

Successful entrepreneurs often cite resilience as a key to their success. Richard Branson, for example, practices wellness by integrating work and life. His focus on physical health and adventure fuels his creativity and resilience.

Arianna Huffington, founder of The Huffington Post, emphasizes the importance of sleep. She transformed her life and business by prioritizing wellness over relentless work. This shift helped her sustain energy and maintain mental clarity.

Tony Robbins, a well-known entrepreneur and motivational speaker, advocates for mindfulness. He incorporates daily rituals that include meditation and gratitude exercises. These practices enhance his resilience and keep him grounded amidst challenges.

These stories show the impact of wellness and resilience on entrepreneurial success. By making self-care a priority, entrepreneurs can navigate pressures and thrive. Prioritizing wellness doesn’t hinder success; it builds a stronger foundation for enduring achievements.

Integrating Resilience and Wellness into Your Entrepreneurial Journey

Resilience and wellness are not just buzzwords; they are vital for entrepreneurial success. By adopting these principles, you can handle challenges with greater ease and purpose. Entrepreneurs who focus on wellness find themselves more balanced and motivated.

Start by making small, consistent changes in your routine. Embrace practices that promote mental and physical well-being. These habits will support you through the highs and lows of business life.

Remember, your entrepreneurial journey should not come at the cost of your well-being. By integrating resilience and wellness, you pave the way for sustainable success and personal fulfillment.

Top 10 Wellness Tips for Busy Fintech and Insurtech Founders

Posted on January 25, 2025January 26, 2025 by Charles Oakley

Resilience is the cornerstone of effective leadership.

Through workshops, coaching, and continuous learning, fintech and insurtech founders can navigate challenges, adapt to change, and inspire their teams with confidence. Discover how investing in professional development builds emotional intelligence and fosters lasting growth.

The fintech and insurtech industries demand constant innovation, long hours, and unrelenting focus. For founders, balancing these pressures with personal wellness is critical for sustainable success. A well-maintained mind and body can lead to sharper decisions, better leadership, and increased resilience. Here are 10 wellness tips for busy founders to prioritize wellness without compromising their professional goals.

1. Why Prioritizing Sleep is Key to Success

Sleep isn’t just about rest—it’s the foundation for peak performance. Leaders who prioritize sleep experience sharper focus, better memory retention, and improved emotional regulation. Set a consistent bedtime, avoid screens before sleeping, and create a dark, quiet environment. Small adjustments, like investing in blackout curtains or using a sleep tracker, can make a big difference.

2. How Mindfulness Enhances Focus and Clarity

Mindfulness offers a practical way to reduce stress and improve decision-making. Even a few minutes of meditation or focused breathing can help manage the chaos of daily leadership. Consider apps like Calm or Headspace to guide your practice. Regular mindfulness fosters mental clarity and emotional balance, helping you lead with intention.

3. The Role of Physical Activity in Mental and Physical Stamina

Exercise isn’t just for fitness—it’s a tool to recharge and refocus. Moving regularly, like taking a brisk walk during a call or doing a short HIIT session, can boost your mood and brain power. Schedule exercise like a meeting to ensure it becomes a non-negotiable part of your day.

4. The Importance of Nutrition for Founders on the Go

Your diet directly impacts your energy levels and productivity. Opt for meals rich in lean proteins, whole grains, and fresh vegetables to sustain focus throughout the day. Snacking on healthy options like nuts or yogurt can prevent energy dips. Meal prepping on weekends can also help ensure you eat well despite a packed schedule.

5. Work-Life Balance: Setting Boundaries to Prevent Burnout

Without clear boundaries, work can spill into every aspect of life, leading to burnout. Define specific times for work and personal life and stick to them. Don’t answer emails during dinner or on weekends. Focus on activities that recharge you. This could be spending time with family or enjoying hobbies.

6. Building a Supportive Network for Emotional Wellness

Leadership can feel isolating, but a strong network can offer invaluable support. Engage with industry peers, join professional groups, or attend events to connect with others who understand your challenges. These relationships provide perspective, encouragement, and opportunities for collaboration.

7. Using Technology to Simplify Wellness

Leverage technology to make wellness a seamless part of your routine. Apps like MyFitnessPal track nutrition. Fitbit monitors your activity. Insight Timer helps with mindfulness. These apps can make healthy habits easier. Scheduling tools can also block time for exercise, meals, or breaks, ensuring these priorities aren’t overlooked.

8. Why Micro-Breaks Boost Productivity and Energy

Short, frequent breaks can restore focus and prevent fatigue. Step away from your desk to stretch, hydrate, or take a short walk. These micro-breaks help maintain mental sharpness and can even spark creativity when tackling complex challenges.

9. Investing in Resilience Through Professional Development

Resilience is an essential skill for navigating the highs and lows of leadership. Workshops, books, and coaching focused on emotional intelligence and stress management can help you develop this trait. Resilient leaders are better equipped to adapt to change, manage stress, and inspire their teams.

10. Reflecting and Realigning for Long-Term Success

Periodic self-reflection helps ensure your daily actions align with your larger goals. Set aside time to assess what’s working, identify areas for improvement, and recalibrate as needed. Regular reflection keeps you connected to your purpose and strengthens your ability to lead effectively.

Closing Thoughts

Wellness is not a luxury for fintech and insurtech founders—it’s a necessity for sustainable growth and innovation. By prioritizing sleep, mindfulness, nutrition, exercise, and community, leaders can navigate challenges with clarity and energy. These strategies help your health and improve your work performance. They give you the strength to succeed in a tough industry.

The Networking Edge – Unlocking Connections That Drive Growth

Posted on January 21, 2025January 19, 2025 by Charles Oakley

In the ever-evolving worlds of fintech and insurtech, success often hinges on who you know as much as what you know. Networking is the cornerstone of professional growth, opening doors to opportunities that no digital platform can replicate. Events such as The Blueprint Tour offer an ideal environment to build connections. They serve as a springboard for growth and innovation.

1. The Digital Era: Why Face-to-Face Networking Remains Essential

While digital communication has revolutionized global interactions, it lacks the depth and authenticity of face-to-face connections. Trust, a fundamental element of successful partnerships, is far easier to establish when meeting in person. The nuances of body language and tone create a human connection. This connection is difficult for virtual tools to replicate. Immediate reactions also play a crucial role in fostering this bond.

For professionals in fintech and insurtech, attending events such as The Blueprint Tour offers a distinctive opportunity. It allows them to connect with peers and key decision-makers in the industry. This environment is crafted to encourage authentic relationships. In a world where digital fatigue is widespread, face-to-face networking serves as a strong remedy. It enables professionals to reconnect on a deeper level.

2. Networking Events as Catalysts for Innovation

Networking events are more than just gatherings—they are incubators for ideas that shape industries. The informal conversations during coffee breaks or post-panel discussions often lead to groundbreaking collaborations.

For example, The Blueprint Tour facilitates these moments through structured and unstructured networking opportunities. Attendees leave with more than just business cards. They take away ideas, strategies, and potential partnerships that can change their careers.

3. Key Networking Opportunities at The Blueprint Tour

The Blueprint Tour goes beyond traditional event formats by offering curated experiences tailored to fintech and insurtech professionals. The event features various components designed to boost engagement. These include speed-dating sessions with investors. Additionally, there is an exclusive Founders Dinner. Each element contributes to a more interactive experience.

Speed-Dating with VCs: These rapid interactions allow startups to pitch their ideas and receive immediate feedback.
Founders Dinner: A more intimate setting where deeper conversations can unfold, fostering long-term relationships.
Cocktail Receptions: Casual yet purposeful spaces to connect with peers and industry leaders.

These unique opportunities create a dynamic environment where connections are not only made but also nurtured.

4. Building Relationships That Drive Growth

At its core, networking is about building relationships that create value for all parties involved. Meaningful connections aren’t formed through superficial exchanges but through genuine conversations that address mutual needs and goals.

Building Relationships That Drive Growth. Collaborate, Connnect. Grow.

Following up after an event is critical to solidifying these relationships. Personalized emails, LinkedIn messages, or follow-up coffee meetings can turn a single interaction into a lasting partnership.

5. Success Stories from Industry Networking

Consider the story of a fintech founder who attended The Blueprint Tour. During a speed-dating session, they connected with a venture capitalist. This encounter opened doors for potential funding and collaboration. The event provided a unique platform for networking and relationship building. Such experiences highlight the power of immersive events in fostering meaningful connections. That conversation not only secured funding but also led to a partnership that helped the startup scale globally.

Another attendee, an insurtech entrepreneur, met their co-founder at the Founders Dinner. These are not isolated incidents; they are a testament to the transformative power of networking at the right event.

6. Strategies for Effective Networking at Events

Networking is a skill that can be honed with preparation and practice. Here are some strategies to ensure success:

Strategies for Effective Networking. Networking Success Tips.

Research Ahead: Familiarize yourself with the attendees and speakers to identify who aligns with your goals.
Perfect Your Pitch: Craft a concise and compelling introduction that highlights your value proposition.
Be Present: Engage actively in conversations and listen more than you speak.

These strategies not only help in building connections but also in leaving a lasting impression.

7. Overcoming Networking Challenges

For many, networking can be daunting. Introverts may struggle with initiating conversations, while extroverts may risk overwhelming others. Addressing these challenges requires a balanced approach:

Overcoming Networking Challenges for the Networking Edge

For Introverts: Start with one-on-one interactions and use prepared questions to guide conversations.
For Extroverts: Focus on listening and ensure your enthusiasm doesn’t overshadow the exchange.

Recognizing and addressing these challenges can make networking enjoyable and productive for everyone.

8. The Role of Networking in Career Growth

Your next career milestone is one connection away, the networking edge

Networking is not just about business opportunities; it’s a gateway to mentorship, visibility, and professional development. Many successful careers have been built on connections made at events. For fintech and insurtech professionals, networking provides access to industry insights, funding opportunities, and collaborations that drive growth.

9. A Closer Look at The Blueprint Tour’s Impact

The Blueprint Tour stands out as a premier event for fostering connections within the fintech and insurtech communities. Attendees consistently praise its ability to combine structured networking with organic interactions. The impact of the event is clear in the testimonials of past participants. Many attribute important career milestones to the connections they made there.

10. How to Register and Prepare for The Blueprint Tour

Gain the networking edge and prepare for the Blueprint Tour

Preparation is key to maximizing the value of any event. Start by registering early to secure your spot, as events like The Blueprint Tour often have limited capacity. Next, establish clear goals for what you wish to achieve. This could include meeting potential investors, finding collaborators, or learning from industry leaders.

Finally, come prepared with business cards, an elevator pitch, and an open mind. The Blueprint Tour provides a unique platform. It allows participants to build connections and explore new opportunities in fintech and insurtech.

Conclusion

Networking is the bridge between where you are and where you aspire to be. Events like The Blueprint Tour provide the perfect platform to unlock connections that drive growth, innovation, and success. By leveraging these opportunities, fintech and insurtech professionals can position themselves for a future defined by meaningful collaborations and transformative ideas. Take the leap—your next big opportunity might just be one conversation away. Register today!

Unlock Connections that Drive Growth with the Networking Edge

10 of the best insurtech conferences to attend (2024)

Posted on January 19, 2025January 19, 2025 by Tpalmer Agency

The rise of insurtech has given way to a radical shift in the insurance industry. So, when it comes to education and staying on top of the insurtech world, conferences are the best way to learn.

As the industry has evolved, it’s become more important than ever to attend industry events. However, there are a ton of insurtech conferences across the country. Some only bring in 100 people, some bring in thousands. So, knowing which insurtech event to attend is a key not only to continuing education, but also expanding your professional networking and development but also staying on top of new innovations.

At T Palmer Agency, we help our clients who include industry professionals, insurance companies and insurance executives map out their annual conference plan. We’ve been there, done that, and know where insurtech leaders head to gain access to the greatest minds and latest technology.

Today, we’re sharing that with you.

When you attend these top insurtech conferences, you’re guaranteed to make new connections and mingle with decision makers. You’ll also learn about new insurtech solutions, and listen to speakers covering a range of topics. You’ll walk away with a head filled with industry insights and a competitive advantage.

The 10 best insurtech conferences for 2024

Insurtech NY

Guide to top insurtech conferences in 2024

If you’re in NYC in March and in the insurance sector, then this is where you need to be. The annual event unites insurance professionals, InsurTechs, leaders, founders, investors and solutions providers supporting the community. Insurtech NY focuses on property and casualty, and life and health. In addition, the event also features the largest InsurTech Competition on the East Coast. Ten of the top startups pitch their innovative solutions to investors.

Topics for 2024 include a large focus on artificial intelligence, driving digital growth, claims and analytics and more. Speakers are thought leaders in both property and casualty, and life and heath. This event is one of our top event picks when it comes to the industry, and for good reason: it brings together all of the people you want to meet, connect with and learn from in one incredible event.

Register to attend

Insurtech Hartford Symposium

InsurTech Hartford is a pioneering organization and dedicated to the advancement of insurance innovation. The Symposium has garnered a reputation over the years for its gathering bringing together some of the most influential people in the industry. The annual symposium offers a platform for insurance executives, thought leaders and innovators to come together. Attendees share ideas designed to shape the future of the industry.

Topics at this year’s event include pricing and underwriting tools, parametric insurance, smart buildings, risk assessment, ChatGPT and AI, cyber security, climate change, wearables and more. This is one of our top conferences because of the quality of people it brings together under one very smart roof.

Register to attend

WSIA Insurtech Coinference

April 7 – 10, 2024 | Austin, TX | # of attendees: 400+ | Type of attendees: technologists, underwriters, brokers, managers, executives | Cost: details online

The WSIA Insurtech Conference provides sessions which provide insights on industry disruption, as well as transformation opportunities. At the conference, attendees learn about developing digital strategies including AI, data analytics and other solutions. these are geared to expand markets, collaborate, streamling the distribution chain and enhance customer experience.

We suggest this conference to our insurtech clients because it’s an excellent opportuntiy to learn more and share ideas with professionals who attend.

RISKWORLD

Risk World is an immersive experience designed to build skills, gain knowledge and make companies resilient to risk. It’s a great place to meet other risk professionals spanning diverse industries and learn more about risk management’s outlook. In addition, it allows you to build community with international risk leaders and experts. Here, you’ll work together to solve challenges, exchange ideas and prepare for risks. There’s even an inclusive marketplace with a focus on solutions and tech to help companies navigate the evolving risk landscape and safeguard assets.

When it comes to educational sessions, they focus on topics like enterprise risk management, risk appetite management, alternate risk financing and more. Plus — for all you pickleball lovers — they have a pickleball social. Aside from the pickleball, we love this insurance event because it covers everything risk and showcases industry leaders.

Register to attend

TMPAA Mid Year

Target Markets Program Administrators Association has two events – a mid-year conference and its annual summit in Scottsdale, AZ. The Mid-Year Meeting unites speakers, high-level networking with agency, carrier and service provider members and educational workshops. Here, members get access to more than 80 program carriers (including London markets), premier service providers, reinsurance support, program development and distribution resources, as well as networking with more than 1,000 business professionals.

If you’re a member of TMPAA, this event is a must.

Reuters Future of Insurance

Guide to top insurtech conferenes in 2024

The Future of Insurance tackles the tough environment insurance industry executives pace and arms them with the ability to walk away from the event with a strategy. The conference features industry regulators sharing how execs can maximize AI. In addition, there are tech experts offering practical advise and executives.

This event is excellent because it provides attendees with tangible case studies to shape their strategies and learn from each other how to evolve with CX and AI.

Insurtech Insights

InsurTech Insights is one of the country’s top insurance conferences. With a large list of attendees, a virtual who’s-who in the insurtech world, this is one of the best events to attend. The goal of the event is to gain valuable insights to help your organization, stay up-to-date on trends, expand your horizons, gain new information and network. At the event, you’ll meet thousands of the world’s top insurance leaders and connect with others in the insurtech community.

This year’s event includes discussions around AI, machine learning, the Internet of Things, blockchain, data analytics and emerging technologies. You and your industry peers will walk away with knowledge on the latest issues, new technologies, and a better understanding of what your business needs to do in order to compete.

Register to attend

Digital Insurance DIGIN

DIGIN is designed to help attendees level-up their knowledge when it comes to insurtech companies and the digital revolution. It serves as an experiential showcase of innovation and customer experiences carries need to deliver to compete. The next-gen insurance innovation event includes high-level think tanks, workshops, roundtables and much more. As a result, attendees leave with actionable insights to take back to their businesses and create a digital transformation playbook.

At the two-day event, topics covered include underwriting and tech, AI and fraud, claims, how carriers and innovative startups can partner, and beyond. We’re fans of this conference because of the unparalleled access attendees get in regards to interactivity and connections.

Register to attend

NAMIC

Sept. 22 – 25, 2024 | Denver | # of attendees: 1600+ | Types of attendees: insurance company leaders and boards of directors, future industry leaders, vendors and service providers in property/casualty | Cost: $400 – $1450

One of the mutual insurance industry’s premiere events, NAMIC celebrates its 129th annual conference in 2024. At this event, attendees learn about the latest issues impacting the insurance industry. Plus, the learn about what’s coming down the pipeline. The comprehensive agenda includes topics like AI in the industry, reinsurance market conditions, improving speed to market, challenges facing today’s independent agents and trends in cybersecurity. In addition, other topics include building codes and property damage-prone areas, effects of changing weather patterns, nuclear verdicts in insurance-related cases and much more.

This event is well-rounded and includes plenty of networking opportunities, as well as education, roundtables and more.

Register to attend

ITC Vegas

Held at Mandalay Bay, ITC Vegas bills itself as the world’s largest gathering of insurance innovation. This has all the hallmarks of an ITC event. It shares what’s new and next and gives attendees the opportunity to find solutions, create partnerships and network with the best and brightest. At ITC, the goal isn’t just holding an insurance event, it’s about moving the industry forward. And, that’s just what it accomplishes.

The event is still in the works in terms of agenda. However, you can expect an insurtech startup pitch competition, as well as informative and engaging panel discussions with industry executives. There will also be compelling keynotes, ample networking and more.

Register to attend

For more of our top picks for conferences and events across various industries check out our events page. Not sure which event would be of the most benefit for your business? Drop us a line and we can work with you to determine which is best.

How to Create Unforgettable Brand Activations at High-Profile Events

Posted on January 17, 2025January 19, 2025 by Charles Oakley

Creating unforgettable brand activations at high-profile events requires a blend of strategic planning, creativity, and audience engagement.

From choosing the perfect location and tailoring activations to your audience, to incorporating interactive experiences and embracing sustainability, this guide explores actionable steps to make your activations stand out. With insights into measuring success and leveraging partnerships, you’ll leave a lasting impression that goes beyond the event itself.

The world of high-profile events is a fertile ground for brands to shine. In today’s world, people’s attention is scattered. Creating memorable brand activations is essential. It is not just an extra effort; it is a key strategy. Successful activations ignite curiosity, inspire action, and create lasting emotional connections between brands and their audiences. If you’re ready to elevate your brand at your next event, reach out to our team for a free consultation.

Understanding Brand Activations

Brand activations breathe life into a company’s identity. They’re about crafting experiences that foster genuine connections. Unlike traditional advertising, activations engage audiences on a visceral level, transforming brand messages into tangible, shareable moments. Coca-Cola has interactive vending machines that give out surprises. Red Bull does exciting stunts in extreme sports. The goal is clear: change passive viewers into active participants.

The Power of Location

Location sets the tone for your activation. A tech brand may do well at a modern convention center. In contrast, a lifestyle brand might connect better in a stylish rooftop garden or an art gallery. Selecting a venue that complements your brand ethos is pivotal. Imagine Tesla showing off its latest model at a luxury eco-resort. The match between the brand and the resort’s vibe tells a strong story.

Tailoring Activations to Your Audience

An activation without audience alignment risks falling flat. Who is your target demographic? What are their values, preferences, and aspirations? Deep dive into audience analytics to uncover these insights. Millennials may crave interactive tech experiences, while Gen Z seeks authenticity and social responsibility. Personalization ensures your audience feels seen and valued.

Creativity in Design

Visuals are the silent ambassadors of your activation. Bold colors, striking architecture, or surrealistic setups can create buzzworthy moments. Creativity should go beyond aesthetics—storytelling adds depth. Imagine an augmented reality (AR) installation that animates your brand’s journey, allowing attendees to experience your narrative firsthand. Looking for inspiration? Check out our portfolio of innovative activations.

Interactive Experiences

Modern audiences crave involvement, and interactivity is the key to satisfying this desire. Activations that encourage participation are inherently more engaging and memorable. A virtual reality (VR) booth can transport attendees to a branded fantasy world. Alternatively, an interactive gaming station with rewards linked to your product ensures active engagement.

Collaborations and Partnerships

Why go solo when partnerships can amplify your reach? Collaborate with complementary brands or influencers whose values align with yours. Influencer partnerships lend credibility and expand your activation’s visibility to their loyal followers. Co-branding enhances your brand’s perception while sharing costs and resources for a mutually beneficial outcome.

Sustainability and Social Responsibility

Today’s audiences are acutely aware of environmental and social issues. Incorporating sustainability into your activation isn’t just a good practice—it’s an expectation. Use biodegradable materials, minimize waste, and partner with local suppliers to reduce your carbon footprint. Aligning your activation with meaningful causes builds trust and fosters loyalty.

Pre-Event Hype

The buildup to your activation is as crucial as the activation itself. Teasers, countdowns, and sneak peeks on social media platforms stir curiosity and generate anticipation. Use hashtags, influencer shout-outs, and behind-the-scenes content to create a sense of exclusivity. A well-orchestrated pre-event strategy ensures your activation begins with a captivated audience.

Measuring Success

Activations without measurable outcomes are missed opportunities. Before launching, establish clear KPIs to evaluate your success. Are you aiming for increased social mentions, customer sign-ups, or direct sales? Tools like Google Analytics and CRM integrations can quantify your activation’s impact, turning creativity into actionable data.

Lessons Learned from Top Activations

Consider Coca-Cola’s “Share a Coke” campaign. Coca-Cola created an emotional connection by personalizing bottles with common names. This simple idea sparked a global wave of engagement. Activations that foster genuine connections and resonate emotionally are the ones that succeed. However, meticulous planning and execution are non-negotiable to avoid missteps that could alienate your audience.

Closing Thoughts

Unforgettable brand activations are not the result of coincidence—they are the fruit of careful planning, creativity, and execution. They bridge brands and audiences through experiences that leave an indelible mark. As you gear up for your next high-profile event, dare to innovate, captivate, and elevate your brand’s story. Let us help you create an activation your audience will never forget—contact us today.

The 10 best sustainability conferences to attend (2024)

Posted on April 22, 2024January 19, 2025 by Tpalmer Agency

The sustainability movement is gaining momentum, with businesses, policymakers, and individuals all striving for a more eco-friendly future.

Sustainability conferences play a crucial role in accelerating progress towards a more eco-friendly future. The top sustainability annual events offer a lot of things for attendees. First, they provide a wealth of knowledge under one roof. Attending a sustainability conference helps people gain insights from leading researchers, policy makers, businesses, and more all working on sustainability solutions.

Second, these conferences offer incredible networking and introductions to leaders and industry professionals in the sustainability community. Next, attending events like that help showcase the constant evolution of the industry. They may feature cutting-edge innovations, emerging tech, and share best practices across various sectors. And, finally, they provide inspiration to create a greener future.

Attendees at sustainability conferences tend to be a wide range, unless they are niche conferences. Conference-goers will see everyone from business leaders like sustainability officers, corporate social responsibility professionals and executives. Also in attendance can be policy-makers, scientists and researchers, non-profits and those entering into the industry. In addition, professionals at these can include a range of sectors like renewable energy, environmental sciences, green buildings, waste management, sustainable agriculture and more.

As the industry continues to expand, more conferences continue to come up. So, which conferences should you go to? We’ve picked our top conferences worth attending.

The 10 best sustainability conferences (2024) in the US

CleanTech Forum

The 10 best sustainability conferences in the US 2024

Cleantech Forum North America connects start-ups with investors and corporations looking for new partners. The Forum provides ample opportunities to make connections, build business and meet leaders in sustainable innovation. People attend this to make deals and meet the right people, including influencers, innovators and companies from the Global Cleantech 100. Attendees of the Forum will walk away with new insights into the trends and innovations that power a cleaner and cooler world.

The annual conference focuses on trends shaping the future of sustainable innovation complete with keynotes, interactive briefings, games and more.

Learn more about 2025

GreenBiz

Feb. 12 – 14, 2024 | Phoenix | # of attendees: 177K+ | Types of attendees: corporate sustainable professionals and leaders beyond the sustainability function, including CEOs, CFOs, COOs, CIOs, heads of legal, supply chain, human resources, investor relations and others |Speakers | # of speakers: 200+

GreenBiz 24 is one of the best conferences for business leaders seeking hands-on, tangible solutions. At this event, attendees can learn what’s next in decarbonization, biodiversity, supply chains, strategic communications and more. Plus, they’ll have access to more than 50 tutorial, keynote presentation and breakout sessions. The conference hosts more than 200 leading experts who share their insights and market trends.

Attendees will get up-to-date on issues impacting corporate sustainability and how trends impact their organizations. In addition, they will have opportunities for networking and learn about emerging market-ready products and services.

Learn more about 2025

SAVe

March 14 – 15, 2024 | LA | # of attendees: 130+ | Types of attendees: AV

Although Sustainability in AV (SAVe) is a young organization, it’s desire it to bring AV industry stakeholders together to achieve sustainable development goals. The first conference of its kind, the conference was a history-making event in the AV industry. The theme “A Call for Leaders” reflected the industry’s need for people to step up and help advance initiatives, foster partnerships and move the industry into a leader.

If you’re in the industry, this event is a must. It covers how to advance sustainability in the AV industry. It also includes topics like controlling electronic waste, the invisible footprint of AV systems, certification workshops, change makers and more.

Learn more about 2025

Reuters Responsible Business USA 2024

Responsible Business USA 2024 is one of the premiere sustainability events in North America. The two-day event spans three tracks which offer forums, workshops, roundtables and panels. A majority of attendees are director level or above with ample networking opportunities among the industry’s most influential innovators and changemakers.

Reuters curates insightful topics to address at this event which have included using impact data to inspire, the future of green technology, leveraging climate data to drive change and more.

Learn more about 2025

EarthX

This year marks the 9th annual event of EarthX, which brings together thousands of people and organizations from around the world. The goal is to unite various industries to create actionable solutions for energy, oceans, climate, business, policy and beyond. This year, there are more than 80 speakers and five days of sessions exploring sustainability. Each day highlights a unique theme. This year, the themes are:

– The Future of Energy

– Circular Economy

– Money, Power and Politics

– Oceans and Philanthropy

– Wildlife and Ocean Conservation

The event facilitates collaborations via interactive sessions, summits, debates and dialogue to help drive sustainability solutions across business, policy, science, and activism.

NAEM Tech24 EHS + ESG Data and Reporting

April 29 – May 2, 2024 | Alexandria, VA | # of attendees: 300 | Types of attendees: Environmental, Health, Safety and Sustainability (EHS&S) professionals

NAEM is the only tech event focused exclusively on meeting the challenges of data management, software and technology solutions for compliance, climate tracking, corporate transparency, and ESG reporting. The annual event, which launched in 2001, connects software buyers with vendors in the software and data management marketplace. It’s conference addresses ESG software applications and data management as it relates to the environment, health and safety, and sustainability. Considered the go-to conference for corporate professionals who need assessments, selection, implementation and data management tools in this area.

The three tracks for the conference are:
– EHS management and compliance
– Carbon accounting and sustainability management
– Corporate ESG reporting

Sustainability Week USA

This annual event brings together businesses and policymakers to tackle challenges that sustainability professionals face while trying to achieve their targets. It is designed to unite businesses to shape climate solutions. The 4th annual event provides important information businesses can use to move faster on reducing emissions and improving environmental impact.

This two-day series of sessions includes new how-to workshops, Action Hour sessions, and the CSO Leaders’ Club. It also features networking opportunities, an exhibition and more.

Innovation Forum Apparel and Textiles Conference 2024

The Innovation Forum is a two-day conference dedicated to addressing how brands can adapt practices to deliver on commitments and stakeholder expectations. Attendees will learn best practices and guidace to develop net-zero strategies. In addition, they will learn how to transform supply chains, scale circularity, reduce waste and drive social impacts.

Topics cover:

– Climate action: how apparel brands can develop a strategy to get to net zero; implement regenerative and nature-positive approaches; and take action

– Circular systems: showcase leading tech and approaches to implement circularity and solutions that drive scale

– Factory engagement and manufacturing: brand and factory perspectives on how to transform factories and manufacturing process to ensure stainable and ethical supply
– Social impact: how to tackle challenges in ensuring an ethical supply chain and deliver a clear, positive impact for workers

Climate Week NYC

Climate Week NYC is the largest annual climate event of its kind. For one week, the city is the backdrop for more than 500 events and activities. It is hosted by Climate Group, an international non-profit, and the official program operator. Climate Week is held in partnership with the Unites Nations General Assembley and run in coordination with the United Nations and the City of New York. The events (which you register to attend individually) unite senior international figures from business, government, civil society and the climate sector.

While this year’s activities weren’t published at press time (April 2024), last year there were nearly 600 events and 10 main themes. They were:

– Built environment

– Energy

– Environmental justice

– Transport

– Finance

– Sustainable living

– Nature

– Policy

– Industry

– Food

Sustainable Brands: SB2024

Oct. 14 – 17, 2024 | San Diego | Speakers | Cost: $2594 – $3891

Sustainable Brands is a global event for regenerative brands and leaders. For 2024, the focus is “Innovation for the Win.” It includes the exploration of new strategies, tools and solutions for turning challenges into business opportunities. The goal: to redesign your brand to win in a world that is changing. In addition to the conference, there’s also an add-on SB ReGen Ag Summit taking place simultaneously on the last day.

The four-day event includes compelling keynotes from visionaries. Plus, the conference has breakout sessions, workshops and special events like yoga and dinner discussions.

More and more industries continue to evolve to make positive change and make way for a more sustainable future. With environmental issues becoming headline news, and influential leaders and sustainability leaders leading the charge, this sector will continue to grow. These conferences provide sustainable solutions presented courtesy of global leaders taking part in in-depth panels, keynote speakers and exhibits.

If you’re a company interested in climate change adaptation and want to take a deep dive into business strategy surrounding global sustainability, we’re here to guide you. Connect with us today to learn more about our conference strategy program, speaker development consulting, and exhibit hall design.

Top Events and Brand Activations from Coachella (2024)

Posted on April 16, 2024January 19, 2025 by Tpalmer Agency

Coachella isn’t just a music festival; it’s a marketing goldmine.

Every year, brands flock to the desert to mingle with festival attendees and create memorable experiences. As marketing and event experts, we cannot get enough of the live events and festival marketing opportunities taking place. From musical performances to other types of creative brand activations, if you’re a part of this year’s Coachella festival as a brand, you’re set up for great success.

Why Coachella?

The top marketing activations for Coachella 2024 — PHOTO: Andy Abeyta/The Desert Sun

But what makes Coachella activations so special? It’s the perfect place to stage unique activations with a captive audience of festival goers making up a diverse audience. If a brand wants to get in front of a young, affluent crowd who uses social media platforms to share their lives, this annual music festival is where to do it. Attendees are eager to share what they’re doing with the world, including brand experiences. In terms of brand marketing, this is a goldmine for reach since they are showcased in an immersive and interactive way.

In addition, experiential marketing helps reach new audiences. These activations go all out as brand craft sensory experiences. These give music fans a way to interact with products, engage with brand reps, and become a part of the story.

When it comes to tapping into influencers, perhaps the best example this year are the Jenner sisters and their brands. Coachella brings in influencers from a variety of industries — fashion, music, lifestyle and more. It’s a who’s who of social media and brands are smart to leverage their attendance. Partnerships with influencers create a ripple effect. Content reaches millions beyond the festival grounds to expand the brand’s reach dramatically. Essentially, every attendee can become brand ambassadors, and the best experiences tap into this in real time.

Finally, marketing activations at Coachella provide incredible earned media for brands. The buzz that comes from the festival grounds is staggering and leads to incredible organic reach and brand awareness. You can’t get better advertising and brand recognition than from festival-goers themselves sharing it on social media.

Don’t worry if you missed Weekend One. There’s still a second weekend of activations and events. These are our top picks that take the marketing cake and have created unforgettable festival activations.

Top marketing activations at Coachella 2024

818 Outpost

Are you ready to saddle up and step into the Wild West of Coachella? If those new cowboy boots of yours needed some breaking in, then Kendall Jenner’s 818 Outpost was your go-to destination. As the ultimate pioneer-style Western Town, this creation wasn’t just an activation. In fact, it was the ultimate experience featuring big brands the first weekend.

First up, the 818 Tequila specialty cocktails, Kendall Jenner’s brand, set the tone for an unforgettable journey. And, if you were looking for something a little different, there was Kylie Jenner’s Sprinter Vodka Soda, offering cocktails as well.

But it’s not all about the spirits—818 Outpost had your wellness covered too.

Say hello to Olipop, the probiotic-packed soda that’s as good for your gut as it is for your taste buds. And for those moments when people needed a pick-me-up, Emma Chamberlain’s Chamberlain Coffee delivered that much-needed caffeine boost with style.

Of course, no festival experience would be complete without the essentials, and 818 Outpost didn’t disappoint. They had everything you needed to survive and thrive throughout Coachella Weekend One.

Celsius Cosmic Desert

Building upon its legacy of promoting health and vitality, Celsius unveiled its latest innovation: the Space Vibe Trilogy of flavors.

This much-anticipated launch promised to take taste buds on an intergalactic journey, offering consumers a cosmic experience like no other. But the excitement didn’t end there. In addition to introducing these new flavors, Celsius Cosmic Desert featured performances from musical artists, cuisine, and photo opps.

Attendees experienced an immersive fusion of music, culture, and wellness against the backdrop of a desert oasis. It created an ambiance that was both invigorating and enchanting. Adding to the allure of the event was the presence of Luna Muerta Piercings. Known for exquisite craftsmanship and innovative designs, Luna Muerta Piercings added an extra layer of creativity to Celsius Cosmic Desert.

NYLON House Friday and Saturday, April 12th-13th:

Lana Del Ray and special guest Billie Eilish ended the night’s performances. But, then there was the ultimate Coachella after hours experience at NYLON House.

The event was presented by Smirnoff ICE and in partnership with an extensive lineup of beauty brands including e.l.f. Cosmetics, got2b, Sally Hansen, and Bumble. Other brands in attendance includedHilton, Kate Spade, Rémy Martin, QUAY, Soulcare, Nautica, Celsius, Banter, and Keys. NYLON House, as promised, was a star-studded affair filled with music, glamor, and excitement. As guests mingled , they had the opportunity to experience firsthand the innovative offerings from the event’s esteemed partners. From beauty and fashion to wellness and lifestyle, each brought its own unique flair to the festivities. Together, they created an immersive experience that was as unforgettable as it was inspiring.

With Smirnoff ICE leading the charge as the presenting sponsor, guests experienced signature cocktails and refreshing libations. And with partners like e.l.f. Cosmetics, and Kate Spade in tow, attendees had access to exclusive activations, VIP lounges, and experiences that elevated the NYLON House .

Revolve Festival Saturday, April 13th

As the sun set over the desert horizon, anticipation mounted for the seventh annual revival of the ultimate festival experience. REVOLVE Festival featured a lineup that paid homage to the golden era of Y2K.

But the magic didn’t stop there. Hailey Bieber’s skincare brand, Rhode, added a touch of glamor. There was a photo studio, inviting guests to capture moments of joy and camaraderie amidst the festivities. And while attendees were basking, Supergoop!’s sunscreen provided extra protection, ensuring that everyone radiated responsibly.

Thirsty for more?

You could have quenched it courtesy of the Jenner sisters, who made their second appearance with their respective brands. With each sip, attendees were transported deeper into a realm where indulgence knew no bounds.

Neon Carnival presented by Liquid I.V. , April 13th-14th

Now in its 13th year, Neon Carnival continues to outshine itself with an evening of live performances, revelry, and excitement. Sponsored by some of the biggest names in entertainment and consumer lifestyle, this event was bigger and better than ever. Leading the charge was the #1 powdered hydration brand in America, Liquid I.V. It offered guests exclusive tastings of two new flavors — the Hydration Multiplier Popsicle® Firecracker and Sugar-Free in Rainbow Sherbet.

Set at the famed Desert International Horse Park, the venue was transformed into a playground of carnival-style games. It also had a Ferris wheel, bumper cars, and other amusement park thrills. Joining the party were sponsors like Ghost® Energy, LaCroix, Coca-Cola, Nütrl Vodka Seltzers, ApeCoin, Heineken, and Path Water. They all added their unique flair to the festivities.

Guests danced the night away under the neon lights, sipping on specialty PATRÓN cocktails and enjoying the adrenaline-pumping atmosphere. Neon Carnival promised to be an unforgettable highlight of the Coachella weekend. It marked yet another chapter in its storied history of music, fun, and excitement.

Desert Nights, April 12-14, 19-22

If you missed weekend one festivities don’t fret, Desert Nights has weekend two lined right up for you. This is the ultimate desert adventure as Desert Nights returns for two weekends of non-stop excitement! Hosted by the renowned Tao Hospitality Group, this year’s event was bigger and better than last year. It featured with three unforgettable nights of music, food, and fun.

Festival-goers are treated to electrifying performances from a lineup of top-notch DJs at this non-stop party. Get ready to dance the night away to the beats of Adriatique, Skepta, John Summit, Kaskade, and many more. With a lineup this stacked, the desert will be pulsating with energy and excitement from dusk till dawn.

But Desert Nights isn’t just about Coachella Valley music—it’s a feast for the senses. Strike a pose at the photo-worthy activations by Poppi, where every snapshot is Instagram-worthy perfection. And when hunger strikes, fear not. Pizza Hut is on hand to satisfy cravings with delicious slices of piping hot pizza. Wash it all down with cocktails from Patrón El Alto, and you’ve got the recipe for a night to remember.

Are you ready for Coachella?

For those attending the second weekend of Coachella, incredible experiences are awaiting you. If you’re not at Coachella this year, but want to reach this audience, be a part of the 2025 festivities. There isn’t a better way to reach your target audience, build your brand and get exposure than with people who posting across the Metaverse. Get your creative juices flowing – now is the time of year to start planning your activation for Coachella in 2025.

Are you ready to reach this audience? We’re here to help. Connect with us today and learn how T Palmer Agency can maximize your marketing dollars. We’re here to take your brand to the next level.

Your Comprehensive Guide to New York FinTech Week (2024)

Posted on April 8, 2024January 19, 2025 by Tpalmer Agency

NY Fintech Week returns to the Big Apple April 8 – 12, 2024 across New York City. The main attraction — the Empire FinTech Conference is April 10 and at Pier 60 Chelsea Piers.

The conference, dubbed an “exhilarating fintech carnival” brings together founders, bankers and investors who “push financial technology boundaries.” At the day-long conference, look for innovations and collaborations with cutting edge ideas.

Attracting more than 700 conference-goers, part of the packed day features masterclasses, demos, keynotes, live podcasts and networking to help you navigate the fintech landscape.

And, that’s not all.

The rest of the days, the series of events that make up Fintech Week makes it one of the best fintech events in the country. With more than 5,000 attendees, 40+ events, this is truly a week not to be missed.

Designed to be an inclusive collaboration of the entire startup ecosystem, the events highlight different fintech initiatives and range from conferences to invitation-only roundtables, to free community events. Ticket availability varies per event, so RSVP as soon as possible to meet your new fintech friends including fintech founders, fintech enthusiasts and more.

While the highlight of New York fintech week varies based on the unique opportunity one is looking for, we’ve assembled a calendar of events you can attend. What esteemed speaker, industry leaders or fintech entrepreneurs will you meet at a fintech NYC happy hour? You won’t know until you complete the registration process and sign up!

Please note: New York FinTech Week features independent events and requires individual registration.

New York FinTech Week Schedule of Events:

A look at NY FinTech Week 2024 schedule of events

Monday, April 8th:

Fintech Coffee, 8:30 a.m. – 10:30 a.m. RSVP
Scaling & Fundraising for Your FinTech Company in 2024: How Fast is TOO Fast & Secrets to Sustainable Growth, 9 a.m. – 11 a.m., RSVP
PnR X NayaOne X NY Fintech Week, 9 a.m. – 10 a.m., RSVP
Runa Innovation Summit ,10 a.m. – 4 p.m., RSVP
Financial Wellness Pitch Day, 11 a.m., RSVP
Fintech Is Femme Leadership Summit, noon – 8:30 p.m., RSVP
A Bridge Between Two Countries: 2024 Predictions for Fintech Across the U.S. and U.K., 6:00 p.m. – 8 p.m. RSVP
TWIF NYC Fintech Week Kickoff Party, 6 p.m. – 9 p.m., RSVP

Tuesday, April 9th:

Flourish Wellness Lounge – NY Fintech Week, 8:30 a.m. – 11:30 a.m., RSVP
Fintech Founder/VC Brexfast 4/9, 8:30 a.m. – 10 a.m. RSVP
BNY Mellon x NayaOne: GenAI Adoption in Banking, 8:30 a.m. – 10:30 a.m., RSVP
Marketing Breakfast Roundtable by Rival, 9 am. – 11 a.m., RSVP
VIP Breakfast: The Climate Has Changed in Fintech, 9 a.m. – 11 a.m., RSVP
Fintech Sandbox DEMO DAY[s] 10 | Day 1, 11 a.m. – noon, RSVP
FinTechWalk, noon – 1 p.m., RSVP
Scottish Tech Meetup #NYFinTechWeek, 3 p.m. – 4:30 p.m., RSVP
New York FinTech Week Opening Boat Party, 5:30 p.m., RSVP
Future of Fintech Series: Innovation & Impact: Strategic Vision for Growth, 5 p.m. – 7 p.m., RSVP
An Evening with Visa, Current, Knot and Jason Mikula, 6 p.m. – 8 p.m., RSVP
NY FinTech Dinner, 7 p.m. – 9 p.m., RSVP

A look at NY FinTech Week 2024 events 2024

Wednesday, April 10th:

Empire FinTech Conference, 8 a.m., RSVP
Fintech for Economic Mobility Breakfast, 9 a.m. – 10:15 a.m., RSVP
Chill the Fintech Out with Sound Bath, 2 p.m. – 4 p.m., RSVP
FIS Fintech Hangout, 5 p.m. – 7:30 p.m., RSVP
Fintech Marketing NY Meetup, 5:30 p.m. – 8:30 p.m., RSVP
Fintech Walking Tour in Central Park #NYFinTechWeek, 5:30 p.m. – 6:30 p.m. RSVP
Sake Social at #NYFinTechWeek, 6 p.m. – 8 p.m., RSVP
GenAI Collective NYC – AI & Fintech Innovators Soiree, 6 p.m. – 8 p.m., RSVP
NayaOne x Baselayer x Picus Capital: NY Fintech Week Happy Hour, 6 p.m. – 9:30 p.m., RSVP
FinTech & The Workplace: Innovations & Strategies to Reduce Employees Financial Stress, 6:30 p.m. – 8 p.m., RSVP
No Pitches Allowed @ NY Fintech Week, 7 p.m. – 11 p.m., RSVP
[NY Fintech Week] Dinner Dialogue: Consumer Trends, Fintech, and Banking, 7 p.m. – 10 p.m., RSVP

Thursday, April 11th:

Fintech Sandbox DEMO DAY[s] 10 | Day 2, 8 a.m. – 9 a.m., RSVP
[NY Fintech Week] Coffee x Fintech: Building the Financial Operating System for SMBs (hosted by Rutter), 8:30 a.m. – 10:30 a.m., RSVP
Thomson Reuters Ventures x NayaOne: Fighting Fraud with Fintechs!, 8:30 a.m. – 10:30 a.m., RSVP
Payments at the Crossroads – NYC, 9 a.m. – 11 a.m., RSVP
Make Innovation Real in Financial Services: an Innovation360 Group Circle, 9 a.m. – noon, RSVP
AI and Cybersecurity: Transforming the Financial Landscape, 9:30 a.m. – 11:30 a.m., RSVP
Fintech Startup Pitch Event, noon – 3 p.m., RSVP
PROXY POWER SHIFT Activating the Retail Investor, 1 p.m. – 6 p.m., RSVP
Chill the Fintech Out with Mezcal, 2 p.m. – 4 p.m., RSVP
Conversations & Cocktails: A Fintech Legislative Update, 4 p.m. – 6 p.m., RSVP
Fintech Sandbox VIP Reception 2024, 5:30 p.m. – 8 p.m., RSVP
[NY Fintech Week] Fintech Compliance Circle Launch Event, 5:30 p.m. – 7:30 p.m., RSVP
Bourbon & Bites at NYFTW 2024, 5:30 p.m. – 7:30 p.m., RSVP
Fintech Week Founder & VC HH hosted by HSBC, Capchase & Diadem Capital, 5:30 p.m. – 8:30 p.m., RSVP
Diary of a Female Fintech CEO: Find, Attract and Keep Top Female Leadership Talent to Drive Growth, 6:30 p.m. – 8:30 p.m., RSVP
Fintech’s Finest: A Private Founder’s Dinner with Jason Mikula, 6:30 p.m. – 9:30 p.m., RSVP
Expired Milk Comedy Show, 7:30 p.m. – 10 p.m., RSVP

Friday April 12th:

Fintech Week Breakfast – Wharton FinTech, 9 a.m. – 11 a.m., RSVP

PHOTOS: FinTech Week NYC

The top 10 must-attend fintech conferences (2024)

Posted on March 20, 2024January 19, 2025 by Tpalmer Agency

As the fintech landscape continues to evolve, it’s important to stay ahead of the curve and continue learning and connecting. Fintech conferences cover a plethora of topics reflecting the ever-evolving nature of this exciting industry. But, what conference should you attend?

The world of fintech conferences takes a deep dive into technological innovations, financial services, and broader industry trends. Within technological innovation, topics include emerging technologies. This encompasses discussions on topics like blockchain, AI, machine learning, big data analytics, and more.

However, as financial data becomes more digitized, the risk of security threats increases. Conversations around this include exploring solutions such as secure authentication methods and data encryption strategies.

Lastly, rounding out tech innovations, there’s RegTech, which focuses on compliance with regulations and risk management, and its impact on fintech businesses.

Another core topic within fintech conferences is financial services. Expert speakers lend their insights and discuss new payment methods like real-time payments (RTP), contactless payments, and mobile wallets. Additionally, conferences may explore topics like alternative lending models such as peer-to-peer lending, alternative data credit-scoring, and the rise of AI-powered lending.

Wealth management is another significant part of financial services. This area focuses on things like robo-advisors, ESG (environmental, social, and governance) investing, the future of wealth management, and the expanding demand for personalized financial services. Finally, there’s open banking, which lends itself to conversations around its impact on financial innovation and the potential opportunities it may present for collaborations between traditional banks and fintech startups.

Fintech events cover a variety of topics.

The last main topic fintech events cover are broader industry trends. These include financial inclusion for underserved populations. Conversations around this discuss ways to leverage tech to address financial exclusion and promote access to financial services for those populations.

Additionally, another trend covered is sustainable finance. This growing area explores the role of fintech in promotion more sustainable practices and facilitating green financing initiatives. There’s also conversations about industry trends and the future of work. It includes fintech leaders discussing how automation and other advancements in technology may impact the financial workforce. It dives into the need for up-skilling and re-skilling as a necessity.

However, topics don’t stop there. Depending on the specific event, other conversations may include marketing and the customer experience in fintech. Conferences may also get more specific in regards to the role of blockchain in industries like insurance or healthcare.

Obviously, that’s a lot to vet through. We suggest you start with identifying what conference is right for you to attend.

How do you know which conference is right for you?

When choosing a conference, be sure to consider your interests and goals. There are many key factors you should weigh to help you make a decision about the best ones for you and your company to attend or sponsor.

Here are our suggestions regarding what to look for when selecting an event to attend:

Alignment with your goals

Make sure the conference you want to attend aligns with your goals.

Professional development: Ask yourself if the conference aligns with your desired areas of growth? Also, ask if it provides knowledge and skills which are directly applicable to your current position or career path
Networking: Review the attendees list from previous years. Are the attendees the types of people you want to connect with and add to your professional network? Are there any attendees who are high-value that could be potential clients, collaborators or industry peers?
Business objectives: Does attending the conference support the goals of your company? Can attending the conference lead to valuable lead generation, industry insight or partnership opportunities?

Conference content and speakers

When it comes to picking the right conferences to attend, check the speaker roster.

Relevance: Review the conference agenda you wish to attend. Take a look and make sure the session topics, panels and keynotes are relevant to your industry and areas of interest.
Speakers: Review the speakers for the event. Are they recognized industry experts and thought leaders in your field? Ask if they will offer valuable insights and perspectives to help you grow.
Learning format: How do you learn best? Does the mix of presentations, workshops, interactive sessions, etc. align with how you learn?

Logistics and cost

Location and dates: Is the location convenient for you or will you have to travel? What about the timing? How does that fit into your schedule?
Cost: Make sure the registration fee, cost of travel and lodging aligns with the company budget and potential ROI.

Reputation and feedback

Check the reputation of conferences before registering

Industry recognition: If you’re here at the TPA website, we only share the best conferences worthy of attending in the fintech sector. But, when vetting other conferences, you’ll want to attend ones which are well-respected in your industry.
Testimonials: Take a look at the reviews and testimonials from past attendees. Are they speaking about the value of the content and networking opportunities that are presented?

How to research conferences

Be sure to research conferences before deciding if you want to attend.

Conference website: The conference’s landing page should provide you with all the pertinent information to make a decision – information on the speakers and who attends, schedules and sponsorship opportunities
Social media: Check out the conference hashtag if they have one, and see what people have posted. Also, look at social media from associated organizations and speakers on the social media platforms to get a better feel for the buzz and what people are saying about it.
Industry blog and publications: Do a search and read the recaps of the conference from previous years. What kind of takeaways did people have who attended?
Your network: Connect with your colleagues, mentors and others in your industry who have attended in the past and see what they thought of the event.

How T Palmer Agency evaluates conferences

A look at the top 10 must-attend fintech conferences in 2024. From Money 20/20 to Fintech Fall, these are where you should be this year.

We, at T Palmer Agency, are seasoned veterans of the tech industry. For more than a decade, we have been happily immersed in the world of tech conferences, exploring the diverse events that cater to each unique sector within this ever-evolving landscape. This experience has given us an in-depth understanding of what makes a conference truly exceptional and valuable for fintech (and other similar) industries.

Our passion lies in building connections and we curate our list of top conferences are based on three pillars: speakers, sessions, and networking.

Speakers

When it comes to speakers, we want to share with you the conferences that feature the most inspirational speakers who can deliver the all-important ROI. We look for speakers who are industry leaders, renowned experts, and thought-provoking visionaries who can offer new takes on the industry and share cutting-edge insights. Moreover, the speakers at the conferences we recommend guarantee attendees a valuable learning experience that can lead to insightful discussions.

Sessions

But, it extends beyond just the best speakers. We also evaluate conferences based on the relevant sessions they have on the agenda. Conferences offering a diverse selection of sessions that are directly related to attendees needs and interests make our list. In regards to topics, we want to make sure they are diving into the latest trends, whether that’s in AI, cybersecurity solutions, practical tips on scaling your business and more.

Networking

Finally, there’s the networking. This is such an important factor in deciding what conferences to attend because it isn’t just about the knowledge you can gain; it’s about who you can meet, too. Conferences we recommend offer ample networking opportunities designed to foster meaningful interactions between attendees and speakers, as well as attendees and their peers. Networking allows you to build valuable relationships, exchange ideas and discover potential collaborators to grow your business. So, at the end of the conference, you aren’t just leaving with new information, you’re also leaving with a robust network of new connections that can propel you and your business forward.

By attending these top fintech conferences, you can gain valuable insights, build connections, and stay ahead of the curve in this dynamic and exciting industry. Not only that, attending these conferences can be transformative to your business. Stop sending valuable time researching the best fintech events to attend. We’re industry experts and work with numerous fintech companies; we’ve done all the work for you!

The 10 best fintech conferences for 2024

Fintech Meetup

Fintech Meetup is a massive gathering bringing together more than 4,000 attendees from fintech, banking, payments and lending. One of the leading industry events (and one of our personal favorites we always recommend) for more than a decade, the conference focuses on the biggest issues, challenges and opportunities facing the industry and organizations.

This year’s agenda is built around five themes: banking and payments, lending and credit, innovation and transformation, fraud, identity and risk, and legal, regulatory and compliance. Fintech’s agenda celebrates innovation and transformation, touching on the latest innovations and trends, tech disrupting fintech, banking, payments and lending. We love the focus on the future and “how” you can use the latest trends and technologies to deliver ROI and impact. What’s more, it’s easier than ever to connect with others who attend this conference thanks to the technology behind Fintech. In fact, the tech it uses facilitates more than 45,000 meetings and connections, delivering real results and measurable ROI.

Register to attend

Transact by ETA

TRANSACT is where leaders in the payments industry from around the world head to conduct business. The conference brings professionals and decisions-makers from more than 1,000 payment companies together to strengthen relationships, expand their networks and create communities. With more than 150 speakers, the event focuses on payments technology and innovation, attracting payment networks, processors, merchants and financial institutions.

Insights regarding payments, mobile wallets, blockchain integration, best practices and more are shared here. If you’re looking for insights and to connect with a niche audience of payment companies, this conference is for you.

Register to attend

Wealth Management Edge

Wealth Management EDGE is a wealth management conference which powers investment, productivity and growth. It aligns industry-leading brands Inside ETFs+, WealthStack and RIA Edge. Within the Inside ETFs track, your learn about new investment strategies, product and portfolio construction ideas and meet industry advisors, issuers and influencers. WealthStack brings together a new generation of growth-oriented advisors who embrace technology to grow their businesses and wealthtech innovators. Finally, within RIA Edge, you’ll meet the fastest growing RIAs and some of the most influential voices in the industry.

You’ll learn about fine-tuning or developing your M&A, succession planning, compensation, human capital and leadership strategies. For us, the selling point is that you essentially get three conferences in one.

Register to attend

Finovate Spring

FinovateSpring gives attendees the opportunity to connect face-to-face with the FinovateSpring community. The common goal: plot a course for the future. This is the leading fintech conference on the west coast of the US, and it brings in more than 1,200 attendees who are executive-level in the fintech sector. There are also live demos of innovative fintech solutions and the latest developments, expert advice from key influencers, and remarkable networking opportunities.

You’ll meet fintechs, platform players, financial institutions, regulators and investors all who are working to redefine the future of financial services the world over and make valuable connections. If you’re on the West Coast, this is a no-brainer conference to attend. And, if you’re not on the West Coast, you can either head out for it or wait until the fall to attend its sister event, Finovate Fall, in NYC.

Register to attend

Consensus by Coindesk

Consensus is the world’s largest and longest-running conference in the fintech industry and a premier event. It also brings together some of the most influential across crypto, blockchain and Web3 sectors. The annual conference is a call-to-action for builders, creators, storytellings, and money-movers coming together for the future of financial technology and the Web3 economy. This year, Coindesk and EasyA are teaming up for a unique opportunity — a three-day hackathon attracting the world’s best developers to build the future of Web3. The conference promises “hard-hitting conversations with visionary speakers” and hands-on workshops geared towards solving industry challenges.

From keynote speeches and conversations with visionary speakers to hands-on workshops aimed at solving industry challenges, developers, investors, founders, brands, policymakers and more will walk away with the tools and insights needed to continue laying the foundation of a more decentralized future. We love the quality of attendees at this conference.

Register to attend

Fintech Talents

Fintech Talents North America brings together innovators and change-makers who are redefining the future of the fintech industry. The goal of the event is to share their thinking, innovative solutions and experiences in the rapidly evolving industry.

Fintech Talents features a diverse audience from the North American financial services industry — from early-stage fintech startups to the world’s largest service providers. At the event, you can exchange ideas, and meet partners and providers to help meet your business goals. While it’s a smaller conference, you can get a lot out of it.

Register to attend

DIGITAL BANKING by American Banker

DIGITAL BANKING is an immersive conference addressing the latest trends in digital banking. This includes artificial intelligence-powered customer experiences, omnichannel strategies and the rise of embedded finance. It offers engaging demos which showcase cutting-edge technologies and solutions. In addition, the interactive panel discussions attract industry leaders who touch on critical topics and provide practical insights. At DIGITAL BANKING, the networking experiences are thoughtfully curated and powerful.

If you’re in the banking or fintech communities, this event is a must-attend. You’ll learn how things like how to implement digital onboarding and processes to streamline customer acquisition. You’ll also learn how to leverage data analytics and AI to gain insights into customer behavior, stay on top of emerging tech like blockchain, AI and biometrics for potential integration, explore cybersecurity measures and much more. The conference provides a lot of ROI thanks to the networking and topics covered.

Register to attend

FinovateFall

Finovate Fall is the sister event to Finovate Spring. This conference attracts more than 2,000 decision-makers, 1,000 of which are from banks and investors in New York City. More so, it includes more than 70 demos. At the event, you’ll explore cutting-edge fintech solutions and new ideas at one of the world’s premier fintech showcases. Attendees come to Finovate Fall to have meaningful discussions with senior-level decision-makers who can help you and your company grow.

Attending Finovate events gives companies a competitive edge and regularly brings together some of the brightest minds in the fintech community. If you missed the spring event in San Fransisco or want to network even more, this is the event to attend.

Register to attend

Lend360

LEND360 is an annual event for the leaders in online lending that explores fintech industry trends and the latest technologies impacting consumer lenders, small business lenders, service partners, investors, bank representatives, and more. Regardless of whether you are a consumer or business lender, you’ll meet businesses, partners, and influencers to help you move your own business forward. Additionally, topics include recommendations for management growth, overcoming recent challenges, and preparing for the future.

You’ll also learn more about the financial trends impacting the industry. Additionally, you’ll hear about what cutting-edge solutions coming down the pipeline at the intersection of fintech and online lending. This niche audience makes it the perfect fit for those wanting connections within the lending industry.

Register to attend

AFP

Every year, the Association of Financial Professionals (AFP), hosts this massive networking event. It brings in more than 7,000 corporate professionals. Attendees come from the treasury and finance industries. The collaborative environment fosters the exchange of knowledge, views and strategies. It also helps to generate solutions faced by financial professionals today.

The programming, built by the AFP 2024 Task Force, features more than 100 sessions across seven tracks. The tracks are: capital markets and investments, career development, executive institute, financial planning and analysis, payments, risk management and treasure management. The AFP consistently puts on excellent conferences, and this ranks as one of our favorites for industry professionals.

Register to attend

Money 20/20

Money 20/20 is the world’s leading, premium content, sales and networking platform for the global money ecosystem. This event attracts powerful attendees to connect with and is the top show in the fintech world. More than 3,000 leading companies attend, 64 percent of which are already established businesses, and 31 percent are startup. In 2023, attending companies included Amazon, Google, Mastercard, Deutsche Bank, JP Morgan, Stripe, Bain Capital and more. It fosters ideas and connections with leaders from across the industry who wouldn’t normally be together in one place.

This year, the theme of the show is Human X Machine. It will address how the new world of humans and AI come together, how it will redefine experiences, and more. If you can only attend one event this year, this is the one you go to.

Register to attend

There are also a handful of exceptional international conference worthy of taking a look at, including Sibos in Beijing Oct. 21 – 24, 2024, Fintech Week London June 10 – 14, 2024 and Money 20/20 in Amsterdam June 4 – 6, 2024.

Are you ready to get out there?

By attending any of these conferences, you can be sure its money well spent. Not only that, attending will lead to new connections, new knowledge and a new perspective on the industry. If you’re interested in a curated list of conferences specifically for your company, connect with us today!

The Top SXSW Activations and Pop Ups to Check Out

Posted on March 13, 2024January 19, 2025 by Tpalmer Agency

In case you were caught up in the Oscar hoopla this weekend, there’s also another huge event taking place — South by South West (AKA South by or SXSW). This is the time when the annual pilgrimage of techies, creatives, musicians and more descend to Austin.

In an instant, the city turns into a hub for innovation. People who attend the festival are diverse, ranging from filmmakers to tech leaders, musicians and entrepreneurs. They head there to be inspired courtesy of big name panels with thought leaders, keynote speakers, introductions to the latest technologies and access to the many industries leaders for professional development.

But, SXSW isn’t just about panels, screenings and concerts. For SXSW badge holders, they get even more than conference sessions and music, they get access to the brightest minds leading brand activations. Brands play a massive role in creating the festival vibe and buzz courtesy of immersive brand activations. However, at this event, attendees don’t leave talking only about swag bags; they talk about the events. These events are major and designed to engage attendees, build buzz and get people talking on every social platform well past the end of the event. As marketers who create experiential experiences, we’ve always got our eyes on SXSW to see the thriving creativity and how it compares to last year.

While we’re not there this year (ICYMI, we’re busy gearing up for a NYC launch and our first Founder’s Dinner at the famed Hotel Chelsea later this month), we are still keeping tabs. These are our top picks for activations at the 2024 event that stand out for their creativity and social-media generating hype. Sadly, most of these events took place March 8th, March 9th and March 10th, so unless you were there over the weekend, these are but a memory. But, you never know. Perhaps you’ll stumble up an intimate setting with a special performance

SXSW Experience: the top SXSW activations

The La Croix House

Let’s get things started with one of our favorite sparkling waters, La Croix. This year, the brand created a house to establish its brand presence.

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On March 8, it was opened to everyone for free drinks and cocktails featuring all 31 (who knew!?!) flavors. Complete with a DJ, merch and interactive experiences, this was a crowd favorite. People piled into its ball pit, played cornhole and had a general awesome time in perfect spring weather. We loved how playful this activation was over the weekend.

Paramount+ Presents: The Lodge Experience

This year’s South By features a return of Paramount+ Presents: The Lodge. A staple of SXSW, the activation features themed sets tied to Paramount shows and movies, as well as drinks, music and even an airbrush tattoo station. The Clive Bar has been remade into The Lodge, complete with rustic decor and three floors of photo opps and experiences. Guests can sip on themed cocktails at the Lawmen: Bass Reeve’s saloon. Or, they can grab an Azalea, the signature drink of The Masters at the Paramount+ Pub.

But, it goes beyond that. There’s also a Halo interactive experience that allows fans to explore props and costumes. In addition, they can also step onto the iconic bridge of the USS Discovery in advance of the Star Trek: Discovery Season 5 premiere that’s on the SXSW schedule. Finally, The Chi, Survivor, Ink Master and others have inspired other interactive moments at The Lodge. What sets this activation apart is that its a festival series regular and delivers a familiar environment courtesy of The Lodge that attendees can return to every year.

Prime Video Fallout

To celebrate the new Amazon Prime Video series, Prime Video Fallout’s experience recreates the Wasteland shanty-town of Filly. The show, which premiers April 12 on Prime recreates the post-apocalyptic world of the show and gives attendees a chance to see if they have what it takes to survive in this immersive experience.

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Prime Video took a Downtown Austin parking lot at the Hotel San José and transformed it into “Filly,” a post-nuclear fallout world. Visitors (called Vault Dwellers) are then transported into this immersive experience. The creativity here is incredible. Vault dwellers enter through an old sewer tunnel and are greeted by local resident before they embark on a journey into the Fallout world. The goal is to get people psyched for the show’s first time on the air, and we think it definitely does that and more.

Audible Sound Experience

Audible pulled out all the stops for this year’s SXSW, including building a Ferris wheel and creating a carnival-inspired experience complete with carnival games, prizes and music.

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Throughout all of the immersive experiences, the brand is front-and-center. On the Ferris wheel, the gondolas have audio so people can listen to Audible content when riding. The games are all Audible themed and there is even one-on-one listening spaces. Plus, when it comes to content creation and content creators, this year’s theme lends itself perfectly.

Porsche Full Service

The luxury automobile maker pulls up to SXSW with it’s Full Service experience. Inside the activation, guests can wander through and learn about icons of the past, meet the new face of the brand’s electric future and witness the North American debut of the all-new Macan Electric.

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As far as strategic partnerships go, this one is brilliant because the tech-savvy audience is one of the maker’s target audiences. Not only that, but the activation also includes panel discussions daily, a happy hour, tiny garage musical performances and more. For those with SXSW badges, there’s even an exclusive concert featuring artists like Common, 9th Wonder and DJ Diamond Kuts.

Tide Laundry Experience

Tide is launching what it’s calling the “biggest laundry innovation of the 21st century” to SXSW attendees. The company’s newest innovation is Tide evo. This powerful cleaning formula packs 100% concentrated cleaning ingredients into a lightweight and convenient form. The plastic packaging is replaced with ready-to-recycle paperboard.

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At the activation, you’ll meet the industry leaders and scientists behind the product and participate in hands-on demos.

citizenM’s Bucking Bed

Stay in bed and win a free night at any citizenM hotel in the world. With a catch. Attendees get super interactive with this novel twist on the bucking bull in the form of a bucking bed. Climb on the bed and stay. on. Anyone surviving the 60-seconds as the bed furiously bucks to throw you off wins a free night.

@fox7austin We know you’ve heard of a bucking bull but how about a bucking bed? The activation was up @SXSW thanks to @citizenM hotels which held its grand opening for its Austin location. #fyp ♬ Western style bgm cowboy western etc.(1263171) – Shinnosuke Shibata

Engagement is achieved through this fun approach. And, it’s also a great way to attract people who wouldn’t normally stop. Who doesn’t want to watch someone stay planted on a bucking bed for a sweet prize?

Hook’em House

Finally, there’s Hook’em House at Antone’s. This spot is the hub for the University of Texas at Austin at SXSW.

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SXSW events here include installations, and panels with academic talent and entrepreneurs. It also includes UT Austin men’s and women’s basketball watch parties and live music performances. There is even a parade marching through downtown.

All in all, the activations at SXSW were fantastic. We cannot wait to see what brands pop-up next year. If you’re ready to head to SXSW and create a memorable activation, contact us today!